ppt 16 retail
TRANSCRIPT
8/6/2019 PPT 16 Retail
http://slidepdf.com/reader/full/ppt-16-retail 1/21
Managing Retailing,
Wholesaling, and Logistics
16
Marketing Management
A South Asian Perspective, 13th
ed
8/6/2019 PPT 16 Retail
http://slidepdf.com/reader/full/ppt-16-retail 2/21
Copyright © 2009 Dorling Kindersley (India) Pvt. Ltd. 16-2
Tata Steel has
entered
organized steelretailing through
steeljunction®
8/6/2019 PPT 16 Retail
http://slidepdf.com/reader/full/ppt-16-retail 3/21
Copyright © 2009 Dorling Kindersley (India) Pvt. Ltd. 16-3
What is Retailing?
Retailing includes all the activities
involved in selling goods or services
directly to final consumers for personal,nonbusiness use.
8/6/2019 PPT 16 Retail
http://slidepdf.com/reader/full/ppt-16-retail 4/21
Major Retailer Types
� Specialty store
� Department store
� Supermarket
� Convenience
store
� Discount store
� Off-price retailer
� Superstore
� Catalog
showroom
8/6/2019 PPT 16 Retail
http://slidepdf.com/reader/full/ppt-16-retail 5/21
Levels of Retail Service
Self-service
Self-selection
Limited service
Full service
8/6/2019 PPT 16 Retail
http://slidepdf.com/reader/full/ppt-16-retail 6/21
Retailing in India and Pakistan
� Retailing in South Asia is changing
� In India retailing is the largest industry
� The share of modern organized retailing is
increasing
� The growth is driven by economic growth,
rising income levels, and consumption
� Entry and growth of organized retail iscausing economic, political, and social
tension.
8/6/2019 PPT 16 Retail
http://slidepdf.com/reader/full/ppt-16-retail 7/21
Nonstore Retailing
Direct
selling
Buying
service
Automatic
vending
Direct
marketing
8/6/2019 PPT 16 Retail
http://slidepdf.com/reader/full/ppt-16-retail 8/21
What is a Franchising System?
A franchising system is a system of
individual franchisees, a tightly knit
group of enterprises whose systematic
operations are planned, directed, and
controlled by the operation¶s franchisor.
8/6/2019 PPT 16 Retail
http://slidepdf.com/reader/full/ppt-16-retail 9/21
Characteristics of Franchises
� The franchisor owns a trade or service
mark and licenses it to franchisees in
return for royalty payments
� The franchisee pays for the right to be
part of the system
� The franchisor provides its franchisees
with a system for doing business
8/6/2019 PPT 16 Retail
http://slidepdf.com/reader/full/ppt-16-retail 10/21
McDonald¶s is a Franchising System
8/6/2019 PPT 16 Retail
http://slidepdf.com/reader/full/ppt-16-retail 11/21
Changes in the
Retail Environment
� New retail forms and combinations
� Growth of intertype competition
�Competition between store-based andnon-store-based retailing
� Growth of giant retailers
� Decline of middle market retailers
� Growing investment in technology
� Global profile of major retailers
8/6/2019 PPT 16 Retail
http://slidepdf.com/reader/full/ppt-16-retail 12/21
Copyright © 2009 Dorling Kindersley (India) Pvt. Ltd. 16-12
New Retail Forms and Combinations
� Combination retailers
� Pop-ups
� Showcase stores
8/6/2019 PPT 16 Retail
http://slidepdf.com/reader/full/ppt-16-retail 13/21
Copyright © 2009 Dorling Kindersley (India) Pvt. Ltd. 16-13
Retailers¶ Marketing Decisions
Target market
Product assortment
Procurement
Prices
Services
8/6/2019 PPT 16 Retail
http://slidepdf.com/reader/full/ppt-16-retail 14/21
Copyright © 2009 Dorling Kindersley (India) Pvt. Ltd. 16-14
Retailers¶ Marketing Decisions
(cont.)
Store atmosphere
Store activities
Communications
Locations
8/6/2019 PPT 16 Retail
http://slidepdf.com/reader/full/ppt-16-retail 15/21
Copyright © 2009 Dorling Kindersley (India) Pvt. Ltd. 16-15
Retailer Services Mix
Prepurchase services
Postpurchase services
Ancillary services
8/6/2019 PPT 16 Retail
http://slidepdf.com/reader/full/ppt-16-retail 16/21
Copyright © 2009 Dorling Kindersley (India) Pvt. Ltd. 16-16
Store Atmosphere
� Walls
� Lighting
� Signage
� Product placement
� Floors
� Surface space
� Music
The Fornarina flagship store
features award-winning retail
design.
8/6/2019 PPT 16 Retail
http://slidepdf.com/reader/full/ppt-16-retail 17/21
Copyright © 2009 Dorling Kindersley (India) Pvt. Ltd. 16-17
Tips for Increasing Sales
in Retail Space
� Keep shoppers in the store
� Honor the transition zone
�Don¶t make them hunt
� Make merchandise available to thereach and touch
� Note that men do not ask questions
� Remember women need space
� Make checkout easy
8/6/2019 PPT 16 Retail
http://slidepdf.com/reader/full/ppt-16-retail 18/21
Copyright © 2009 Dorling Kindersley (India) Pvt. Ltd. 16-18
Location Decision
� Central business
districts
� Regional shopping
centers� Community shopping
centers
� Shopping strips
� Location within a larger
store
8/6/2019 PPT 16 Retail
http://slidepdf.com/reader/full/ppt-16-retail 19/21
Copyright © 2009 Dorling Kindersley (India) Pvt. Ltd. 16-19
Indicators of Sales Effectiveness
Number of people passing by
% who enter store
% of those who buy
Average amountspent per sale
8/6/2019 PPT 16 Retail
http://slidepdf.com/reader/full/ppt-16-retail 20/21
Copyright © 2009 Dorling Kindersley (India) Pvt. Ltd. 16-20
Private Labels
8/6/2019 PPT 16 Retail
http://slidepdf.com/reader/full/ppt-16-retail 21/21
Copyright © 2009 Dorling Kindersley (India) Pvt. Ltd. 16-21
Private Label Brands
� Private labels are ubiquitous
� Consumers accepts private labels
�Private-label buyers come from allsocioeconomic strata
� Private labels are not a recessionary
phenomenon
� Consumer loyalty shifts from
manufacturers to retailers