ppt content lab full
DESCRIPTION
TRANSCRIPT
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Content Lab is a brand new content marke2ng company telling digital stories across all media and industries.
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YOU NEED GREAT STORIES.
In the age of consumer rela2onships, two way streets and conversa2on to conversion funnels, you can’t kill with cool designer concepts alone.
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WE REDEFINE USER EXPERIENCE It’s about 2me
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FROM A CONTENT POINT OF VIEW Let’s look at things
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One ques2on changed it all
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Let’s change that one…
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The old school design-‐copy partnership
IS ABOUT TO CHANGE
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In the era of conversa2on
COPYWRITING SHOULD BE INTEGRATED In the en2re crea2ve process
COPYWRITING IS WRONGLY EXCLUDED From formal design paSerns
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That ‘s why CONTENT LAB molds copywriters
INTO FULL GROWN CONTENT EXPERTS
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It’s about Kme FOR SOME REAL STORYTELLERS
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STORY TELLING IS ABOUT TELLING STORIES. REAL STORIES.
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WE MOLD YOUR STORY EXACTLY TO YOUR TARGET GROUPS OR INDIVIDUALS. AND MAKE THEM LOVE IT.
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AND WE ALWAYS GO FURTHER IN UNDERSTANDING WHO WE ARE TALKING TO.
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AND IF WE SAY WE UNDERSTAND, WE DO UNDERSTAND.
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WE HELP YOU FIND THE RIGHT TARGET GROUPS BEFORE WE START A CONVERSATION.
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CONTENT, COPYWRITING, CONVERSATION AND CONVERSION.
Content experts
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How do we BREATHE your BRANDS?
We let our content experts write stuff they like most We train them in what they really want to become really
good at They have edgy insights in targeted content, search engine
marke2ng, wireframes, usability and behavioral sciences without becoming typewri2ng machines
They master at least two media, two languages and two industries. At least.
They are faster than others. At the same price. Digital is our middle name. We were the first immigrants.
We know the country.
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How do we BREATHE your BRANDS?
We come earlier into the conceptual flow. So we breathe your brand beSer before we start talking.
Copywri2ng should be half craZsmanship, half fun. That's why we dedicate area experts in terms of industry, media and brand iden2ty.
We think long term rela2onship. Even before we start a date. The bigger picture.
We don't hammer. So not every assignment is a nail. If our job is part of a conversion funnel, we step into it and
get rewarded or punished that way. We engage and team up with you.
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YOU WON’T PAY US TO GET TO KNOW YOU. WE WILL.
Most important of all
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