Opening Speeches

Silvia Barbone, FEST (Foundation for European Sustainable Tourism).

Arantza Madariaga, General Manager of BASQUETOUR (Basque Tourism Agency).

Global and European Perspectives

Windhoek Guideline Implementing the Sustainable Tourism Policy Recommendations.Deirdre Shurland, Senior Consultant, UNEP Tourism & Environment Programme.

Global and European Perspectives

Sustainable Tourism Criteria.Luigi Cabrini, Chairman GSTC, UNWTO Advisor.

Global and European Perspectives

ETIS implementation - Towards the revision of the indicators and the improvement of the toolkit.Cinzia De Marzo, DG-GROW, EU Commission.

Global and European Perspectives

Euskadi-Basque Country: A model of the future.

Manager in City Promotion, Tourism and Institutional Relations in Vitoria-Gasteiz, European Green Capital 2012.

Bilbao as a model for urban renewal, World Mayor Prize 2014/UNESCO Creative city 2014.

San Sebastian, European Capital of Culture 2016.

Global and European Perspectives

The unsustainability of externally funded tourism projects.Xavier Font, Reader, Leeds Beckett University (videoconference).

Global and European Perspectives

The PM4SD Certification.Shruti Deshpande, Marketing Campaign Manager, APMG International.

Global and European Perspectives

Key international markets for Europe.Eduardo Santander, CEO European Travel Commission.

Global and European Perspectives

Tourism Projects funded by the World Bank.Shaun Mann, Tourism Specialist, IFC/World Bank (videoconference).

Global and European Perspectives

Round table

1. The evolution of Sustainable Tourism – Scaling Up Programmes.Salli Felton, Chief Executive, The Travel Foundation.

2. The management model of the UNWTO Silk Road Programme.Alla Peressolova, Head of Silk Road Programme, UNWTO.

3. Driving Sustainable & Competitive Tourism Across Europe.Ólöf Ýrr Atladóttir, Iceland Tourism Board and Vice President ETC.