ppt of pom
TRANSCRIPT
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A
Group PresentationOn
Production and Operation Management
{ Case Study }
Group (1):-Chavda Dilip
Bhutiya Prakash
odhari Bhavik
!otecha !irtikumar
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Introduction to case
studyDr" Devi Shetty is an icon o# modern entrepreneurship in
health care o# million o# poor $ndian
%e is o&ner o# 'arayana health also kno&n as 'arayanahrudayalaya
'% is &orking #or the poor $ndian &ho have no enough
money #or the heart surgery and other heart related
pro(lem '% provide them all #acility at reasona(le cost as &ell
&ithout compromising on the ground o# )uality
'% plan to e*pand their scale o# operation all over $ndia
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Q-1 How does NH Plan to scale up its
services '% group currently having +,-- (eds spread across ,. hospitals in /0
cities"
1hey plan to e*pand .---- (eds in a coming 2 to /- years so as to (ecome
the largest player in the countryDr" Shetty dreams to make a chain o# heart hospitals in every state o#
country
3or making the &orld class hospital dr" Shetty got the (est colla(orator
$S4O provide satellite services to link small local hospital in the country
&ith '% in Oder to get immediate adviceDuring operation o# an in#ant5 anesthetics in 6S can support the surgeon in
operation theater o# '%
Biocon has supported '% in o##ering ne& drugs &hich are considera(ly
cheaper then conventional one so5 it possi(le to provide medicine in remote
area
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1he attrition o# doctor is almost 7ero and they &ork at a salary &hich is
almost hal# o# &hat they could get else&here
'% conducts an average o# /8-surgeries every day and treat an average o#around 9---- out patients every month so they having the (ene#it o#
economic o# scale
$t take e*pansive machine on rent to avoid heavy e*panses
1hey install the a:c only in needed area in order to reduce the cost
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Q-2 List and explain the enablers,
barriers and success factor of NH6nderstanding o# it (y SO;1 analysis
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Strengths
Strong management Cost advantages
Brand name
1echnology
;eakness
%igh de(t (urden
%igh sta## turnover
Customer services ack o# scale
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ye %ospital
&hat are their operation and list its ena(lers and the success #actor
Introduction
1!"- #rst 11 bed hospital opened at $adurai
the third lar%est city in &a'il Naidu1!(- !) bed hospital exclusively for free
patient
1(*- a new +) opened exclusively free for
patients in $adurai12- it also started Lions rvind Institute of
.o''unity ophthal'olo%y
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$ission and vision/ision
&o focus in i'provin% the total heath of the
country
$ission
0li'inate needless blindness providin%
co'passionate and hi%h uality eye to all
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34& NL5I
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tren%th
6oodwill7acility to train and develop own 'anpower
0xcellent sta8 'e'ber
Lo cost of operation
wea9ness
No %ive incentives
Payin% less then 'ar9et
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3pportunities
$ore then 2) 'illion people blind in Indialso 2 'illion people added annually
&hreats
Political proble's hi%h in India