GINI & JONY

BRAND EXTENSION FOR INFANTS &

TODDLERS

SAHIL AGARWAL

INTRODUCTION

GINI & JONY IS AN INDIAN KIDS FASHION BRAND

FOUNDED BY THE LAKHANI BROTHERS

FOUNDED IN 1980

THE BRAND SELLS APPAREL THROUGH A MIX OF COMPANY –OWNED AND FRANCHISE OUTLETS

CURRENTLY PRESENT IN 79 CITIES

277 EXCLUSIVE BRAND OUTLETS AND OTHER LARGE FORMAT MULTI-BRAND STORES LIKE SHOPPERS STOP, LIFESTYLE, PANTALOONS ETC.

MERCHANDISE MIX

NOVELTIES

BOYS- SWEATERS, CARDIGANS & DUNGAREE

GIRLS-SWEATERS, CARDIGANS & ROMPERS

ACCESSORIES

BOYS- HATS, MITTONS & BOOTSGIRLS- HATS, MITTONS & BOOTS

COREBOYS- BEDDING POCKET & COCOON WRAPGIRLS- BEDDING POCKET & COCOON WRAP

NOVELTIESTARGET MARKET: PREMIUM CUSTOMERS

PRICE POINTS:

MANUFACTURING COST: 260

RETAIL COST: 1,300

accessoriesTARGET MARKET: MIDDLE TO UPPER CLASS CUSTOMERS

PRICE POINTS:

MANUFACTURING COST: 183

RETAIL COST: 915

coreTARGET MARKET: MIDDLE CLASS CUSTOMERS

PRICE POINTS: MANUFACTURING COST: 375 RETAIL COST: 1,875

THE STATE, PUNJAB

High purchasing power. Punjab has the highest per capita income in India.

Second largest producer and blended yarn, third largest producer of mill made hosiery and sweater fabrics.

Strong infrastructure including transportation and telecommunication with international linking.

Availability of abundant ,stable and cheap power and water supply.

Fully Developed export house.

WHY IN LUDHIANA, PUNJAB?

OUR LOCATION

LOCALITY SWOT

ANALYSIS

STRENGHTS WEAKNESSES OPPORTUNITIES THREATS

Placed in the Outskirts, away from city

congestion, good approachability ie Main

Road.

Distance from City is little far

Strategic Location, Easy Labor Available from the

sight.

Self- Contained Running operations

100% power back-up for common areas.

Need to foster basic amenities.

Ultra-modern, high-quality community

living.

Competition from other established business

parks.

Peaceful and Pollution free environment.

Export base not so developed

Provides employment to semi-literates and lower sections of the society.

Industry Clusters.

SUPPLY CHAIN MANAGMENT

EASY TRANSPORT WITH EASY APPROCHABILITY

Plant layout

LEAN MANUFACTURING Lean Manufacturing or lean production Is a systematic process with focus on activities that consume resources without adding any value in design,manufacturing,distribution and customer service processes.

ORIGIN OF LEAN MANUFACTURING CONCEPT Lean Manufacturing is a management philosophy derived

mostly from the Toyota Production System (TPS).

TPS is renowned for its focus on reduction of the “Seven Wastes” to improve overall customer value.

7 “Types of waste”

T

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W

M

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RANSPORTATION

NVENTORY

OTION

IND

CSR PRACTISES FOLLOWED

• Health & Safety to Labors• Pollution Free Environment• Providing Training Programmes•Women Empowerment