ppt on car market

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    . . -S Y BMS B. . -S Y BMS B

    Research marketingResearch marketing

    agingas Khandwalaollege Ofanagement Studies

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    PRESENTED BY:ANKITPATEL

    ROLL NO:3001ROLL NO:3001

    :PRESENTED TO:PRESENTED TO.PROF Mona Bhatia.PROF Mona Bhatia

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    TopicTopic:

    C a r M a rke t a n d B u y in gC a r M a rke t a n d B u y in gb e h a vio r o f cu sto m e rb e h a vio r o f cu sto m e r

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    ormulatingormulating the researchthe research

    problemproblem

    nit of analysis what is car.arket

    -haracteristic of interestuying behaviour

    f customer .

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    Objectives of theObjectives of the

    researchresearch To have an overview of automobile Industry

    .in India To understandconsumer buying habits and

    .behavior

    To understand the factors affecting buying

    .pattern for cars To identify customers future requirements

    .with respect to cars To judge the satisfaction level of car

    .owners of different brands

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    xtensive literaturextensive literaturesurveyurvey

    -Sites Visited

    . .www siamindia com

    . .www autocarindia com

    . .www overdrive com

    . . .www hyundai co in

    . .www ibef org

    -Books consulted

    -Building Strong Brands David A AakerOVERDRIVE

    -TIMES DRIVE NEWS ARTICLE FROM TOI THURSDAY

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    DESCRIPTIVE RESEARCH ,As every project require action plan

    , .method to conduct the study My

    research will be descriptiveresearch because my project isbased on the factor that affect the

    perception of buying behavior ofconsumer

    reparing theesearch design

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    ources of dataources of data When I will do my research the data of My project

    .would be based on primary and secondary dataNew data gathered to help solve the problem at.hand The study will analyze the applicability

    , ,of existing research concepts theories and.tools for evaluating consumer satisfaction

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    I h a v e sele cte d th e sam p le th ro u g h S im p lera n d o m S a m p lin g

    A s it is n o t e a sy to co n d u ct th e re sea rch o f

    ,a ll th e cu sto m e rs I w ill se le ct fe wcu sto m e rs so th a t it w ill m a ke e a sie r fo r,m e to u n d e rsta n d th e ir w an ts w h a t th e y

    a re lo o kin g fo r a n d w h a t th e y a re.e x p e ctin g

    :I h a ve se g re g a te d p e o p le in 3 cla sse s

    ,lo w e r m id d le h ig h e r cla ss p e o p le I h a ve ta rg e te d 1 0 0 p e o p le in th e a g e

    g rou p ab ov e 2 1 ye ars for th e p u rp ose of.the research

    T h e ta rg e t p o p u la tio n re p re se n ts th e

    .M u m b a ire g io n s

    etermining theetermining theample Designample Design

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    The first hand information willcollected by making the people fill

    .the questionnaires The primary datawill be collected by directly

    .interacting with the people Therespondents will contacted at

    , ,shopping malls markets places that.were near to showrooms

    The respondents will be consisting of, , ,house wives students business men.professionals etc

    ollection Of Dataollection Of Data

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    :For Customers

    . :1 Age group >21 -21 35 -36 55

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    For Customers:

    Q1. Why you bought your present car? Pleaserank from the highest order of preference.

    1. Increase in disposable income

    2. Better safety at roads3. Family needs

    4. Increase in family size

    5. Suits your lifestyle and personality

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    Q 2 . You decided to buy a car brand(because of rate best 3 factors from 1

    )to 3 in order of your preference.1 Affordable price.2 Technical superiority over competition.3 Comfort.4 Manufacturer s image.5 Value for money.6 Safety

    .7 After sale services

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    Interior Type

    1 2 3 4 5

    Seats design

    LegRoom

    Dash Board

    Interior ColourMusic System

    Adjustable Front seat Headrest

    ro du c t S a t is fa c ti on Le v e lQ3 . Please rate your existing car in terms of understated InteriorDesign features on a scale of 1 to 5 where

    Highly Dissatisfied Dissatisfied Neutral Satisfied Highly Satisfied

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    Q4 . Please rate your existing car in terms of understated Safety feaon a scale of 1 to 5

    Parameter 1 2 3 4

    5

    Crossbar under Dashboard

    Air Bags

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    .5 Please rate your existing car in terms of followingparameters

    Parameter 1 2 3 4 5 Fuel Consumption

    ( / )Mileage Km ltr

    Pick Up

    Stability at higher speed

    Top speed

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    .6 How do you rate the brand image of your car?

    1 2 3 4 5

    ery Low ery high

    .7 Will you recommend your car to your friends? Yes .No

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    Q4. If yes, will you buy your new car in the

    Same segment , same manufacturer Same segment, different manufacturer Upper segment, same manufacturer Upper segment, different manufacturer

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    I will do my project on regular basis. Thepreparation will be done in systematicmanner and on time.

    I will start my research from secondary data

    by collecting information from books, newsarticles which will take around 2 months.After that I would survey and collectprimary data and with the help of that I will

    analyze and interpret customer satisfaction The project would be made under

    surveillance of my guide Mr. Nitin Patelwho is an mba in marketing. He would

    be guiding and assisting me on every

    xecution ofxecution ofprojectroject

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    As soon as I collect the huge data, Iwill analyze the data from everyaspect

    After analyzing the information ,as itis essential to present the data incorrect form so proper graphplotting, pie-chart diagrams are tobe made in the project. So it will

    make simple better and easier tounderstand.

    The market research will be helpfulfor me to find out the possible gaps

    between the customer expectations

    nalysis of datanalysis of data

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