facebook.com

Submitted by : Krishan Majumder

Marketing Trainee

EdifiXio India Pvt Ltd,Kolkata

Social Networking Service

• A social networking service is a platform to build social networks or social relations among people who share interests, activities, backgrounds or real-life connections.

• A social network service consists of a representation of each user, his social links, and a variety of additional services with his minimum bio data.

• Social networks are web-based services that allow individuals to create a public profile, to create a list of users with whom to share connections, and view and cross the connections within the system.

Cont…• Social networking sites allow users to share

ideas, pictures, posts, activities, events, interests with people in their network.

• The main types of social networking services are those that contain category places (such as former school year or classmates), means to connect with friends.

• Popular methods now combine many of these, with American-based services such as Facebook, Google+, YouTube, LinkedIn, Instagram, Pinterest, Tumblr and Twitter widely used worldwide..

facebook.com

• Facebook is an online social networking service headquartered in Menlo Park, California..

• Facebook was founded on February 4, 2004, by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.

Cont..• The founders had initially limited the website's

membership to Harvard students, but later expanded it to colleges in the Boston area, the Ivy League, and Stanford University. It gradually added support for students at various other universities and later to their high-school students.

• Facebook now allows anyone who claims to be at least 13 years old worldwide to become a registered user of the website, although proof is not required.

Market Share of facebook..Here’s what the market share data looks like for website with an Alexa rank of

at least 1 million:

• Facebook had over one billion active users as of September 2012, of which approximately 9% were fake.

• Revenue : US$7.87 billion (2013)

• Operating income : US$2.80 billion(2013)

• Net income : US$1.50 billion(2013)

• Total assets : US$17.89 billion (2013)

• Total equity  US$15.47 billion (2013)

• Employees7,185 (June 2014)

Criticism of Facebook

• Facebook has received criticism on a wide range of issues, including its treatment of its users, online privacy, child safety, hate speech, and the inability to terminate accounts without first manually deleting the content. In 2008, many companies removed their advertising from the site because it was being displayed on the pages of individuals and groups they found controversial. 

The Positive and Negative Effects of Facebook

• Facebook is a very popular social networking site with over eight hundred million users. As an avid user of Facebook myself, I find it hard to believe that at one point it didn't exist. In fact, it has become so much a part of people's lives that you can learn their life story just by checking their page. Their friends, likes and dislikes, relationship status, phone number, address, everything. Sounds a little dangerous.

• There are positive and negative effects that Facebook has on people, and they can be quite significant.

The Positive Effects

• Keeping in touch with family and friends.

• Making new friends.

• Expressing yourself

The Negative Effects

• Cyber-bullying.

• Ruined relationships.

• Distraction.

• Insecurity.

Conclusion

• Facebook is one of the network that is very close to teenagers. Most of the teens today have their own Facebook account. Every day, they tend to sign in their Facebook to check for their notification and latest news of their friends and also certain issues. So, what you, as a teenager and a student should do in your Facebook account?. You can do whatever you want. However, in everything you are doing, you should be aware of the danger and consequence of using this site. There are some things you should avoid while using Facebook including personal information with unknown person.