[ppt]havaianasce.etweb.fju.edu.tw/engsite/subject/homework/the slogans... · web viewhavaianas...
TRANSCRIPT
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Havaianas Robin Susan Erica Mei
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Why we choose this product and opportunity
A product from Brazil100 percent pure rubber sandalOne of the best products in the worldThe generalizationA work of art
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What is Havaianas
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Category of Havaianas
Woman
Men
Kids/ Baby
Limited Edition
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Types of Havaianas
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Flash Tresse & Flash Urban Fresh
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High Look & High Flower
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Slim & Slim Flower
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Fit
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Skull & Cards
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Letrinhas & Flores
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Metalic Light Golden & Slim Little Bird
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Sunny
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floral
surf girl
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original
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brasil logo
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Slogan analysis
“The Real Ones”
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SWOT- Strength
Material
Design
Quality
Price
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SWOT- Weakness
Informal
More expensive (than the other sandals)
Not good for health
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SWOT- Opportunity
To expand the variety
Create another selling point
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SWOT- Threat
creativity is a must
many new brands and imitators each day
customer's consistency
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How a havaianas born
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Summary: Havaianas is another word for flip-flops. People buy it because of its material, quality, and design. Its weakness are it is not formal footwear, it’s more expe
nsive, and could make a health problem because of the design itself.
They still have opportunities to expand the variety of flip-flops, therefore, create another selling point.
Threat as a top brand, creativity, managing skills, consistency, is a must.
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Advertisement Time
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Do you have one of havaianas?