Marketing Tools and Strategies

Why market the STAT!Ref subscription?

• Raise awareness

• Educate users about the robust tool

• Increase usage of resources

How do I promote STAT!Ref?• Add a logo or banner to your Web site, blog or Facebook profile

• Customize your splash page to link to multiple subscriptions, highlight new resources or post your contact information

• An e-mail blast can be used to spread the word to students and colleagues

• Customized “You Have It” flyers- institution’s name, available books and how to access the resource are available

• Write about STAT!Ref in a newsletter, blog or social network

• Hand out STAT!Ref collateral

• Screen Saver- “You Have It” or Anatomy.TV

• Demonstrations!

Add a STAT!Ref logo or banner to your Web site, blog or Facebook

Add a STAT!Ref link to your Web site or blog

Dictionary Link

Title Links

Search Boxes

Calculator Link Anatomy.tv link

Simple Login Link

STAT!Ref Can Customize your Splash Page!

Contact your sales representative to send a customized e-mail blast to users

E-mail Blast Examples

Customizable Handouts

Ask for the PDF or print outs

Customized Handouts by Discipline:

• Basic Sciences• Dentistry• Dermatology• Emergency• Family• Infectious Diseases• Internal Medicine

• Nursing• Nutrition/Dietetics• Oncology• Pediatrics• Pharmacology• Psychiatry• Surgery

Educational Handouts

Write about STAT!Ref in newsletters, blogs and message boards

Did you know? Members of the [our institution] have access to STAT!Ref e-books and resources. Log on through the [library home page] to access this cross-searchable, authoritative health resource that includes calculation tools, Stedman’s Medical Dictionary, patient information and core titles in disciplines like: Allied Health, Basic Sciences, Dentistry, Internal Medicine, Nursing, Patient Information, Pharmacy, Pharmacology, Psychiatry and more!

About STAT!Ref: STAT!Ref® is the premier healthcare e-source. A pioneer in software as a service (SaaS), STAT!Ref includes cross-searchable, full-text, top-tier titles in a breadth of healthcare disciplines from a wide variety of reputable authors, publishers and societies.

Contact your sales representative for STAT!Ref SWAG to hand out to users

• Pens

• Mouse Pads

• Quick Guides

• Posters

Log-in to SR Admin and select the “Support” tab to access the How To’s and Promotion Toolkit

We’re here to help!

800.901.5494 or 307.733.5494 marketing@tetondata.com

Don’t have the time or know-how?

Contact us…

We are open to ideas and suggestions!