ppthealth
TRANSCRIPT
Online Marketing for
Hospitals
What is Online Marketing?
Online marketing is marketing that makes use of electronic devices such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. It is also known as Digital or Internet marketing or Web marketing. It is becoming more popular with marketers as it allows them to track their return on investment more accurately compared to other traditional marketing channels.
Why Online Marketing becomes an essential factor for businesses?
The businesses that are on top ranks on internet are successful and gain many customers every day.Now because of this change every business man is going to digitalise their business because they know that almost 80-90% traffic moves online so to engage in business online marketing is an essential factor. It include many factors such as -
•No need to spend on offline marketing techniques•Very Cost efficient•You can also make your own brand•Reach to millions of online users
PPcchamp servicesPay Per Click – Pay Per Click is an Internet advertising model used on search engines, and advertising networks in which advertisers pay their host only when the ad is clicked. If you want instant results in your website's traffic, then you should consider iPay-Per-Click campaign that is offered by all the major search engines including Google, Yahoo and Bing.
Search Engine Optimization – Also known as SEO, Organic SEO or Natural SEO; Search Engine Optimization is the most powerful and cost-effective form of Online marketing. Search Engine Optimization is the process of improving the website’s natural ranking in major search engines. It is more cost effective than PPC since you don't pay the search engine for your ad or listing to appear.
Social media optimisation - Also known as SMO; it is very effective and popular form of online marketing. It is marketing through social media sites such as Facebook, twitter,Linkedin, etc which are very much used these days.
Online Reputation Management - Also known as ORM; it is also one of the most important part of online marketing. There are negative comments or reviews about you or your website then ORM comes into play and helps to eliminate all the negative things posted against you on internet.
Social Media Marketing - Known as SMM; it is the process of gaining website traffic through social media channels like Facebook, twitter, etc.
