pr and social - increasing interdependency
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Beginner track: PR & SOCIAL –
INCREASING INTERDEPENDENCY
Hi, there.
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I’m Nicole Ravlin from PMG Public Relations.
@pmgNicole
Public Relations is…
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“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
As defined by the Public Relations Society of America (PRSA)
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Social Media is…
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“Forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)”
As defined by Merriam-Webster
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PR used to look like this…
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Today it’s more like this…
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What’s your strategy?
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© pmg public relations 2012
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What is the GOAL?
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Don’t discount TRADITIONAL media.
Host the conversation
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© pmg public relations 2012
Real
tim
e PR
and
cus
tom
er s
ervi
ce
Bloggers =
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© pmg public relations 2012
Understand the worth of the blogger, just like you would weight a media outlet.
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© pmg public relations 2012
Conversation – and good PR – can happen easily within a blog’s
comment section. This is an under used arena.
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Its all about the REVENUE
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B+B: Work with bloggers in ways that can be meaningful to the brand and the blog
Good PR takes a mix of approaches.
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