pr best practices: social media
Post on 12-Sep-2014
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PR Best Practices: Social Media
Molly AlexanderAlyssa Nichols
Nid OvathanasinCarlee Thomson
Kara Whytas
Advertising overload
Traditional advertising can become white noise
Brand’s message does not resonate with the consumer
The Problem
70% trust opinions from strangers online
Passive receivers active contributors
Endorsement & increased loyalty
More receptive to shared content
The Solution
Establish brand voice/personality
Acquire an audience
Interact with other brands
Encourage audience engagement
Best Practices
Establish a community
Practice transparency
Share valuable information
Be LIVE: social media is evolving traditional advertising in to real time PR
Best Practices Continued
35MM likes on Facebook
Over 286K followers on Twitter
“You can still dunk in the dark”
Daily Twist Campaign◦ 280% increase in Facebook shares◦ 510% increase in Twitter re-
tweets ◦ Media outlet attention
Oreo
Felix Baumgartner Over 8MM concurrent live streams on YouTube 3.2MM Tweets on certified hashtags 22,000 photos on Instagram Over 1MM Likes on a Facebook photo Sales
Red Bull: Stratos
What would you do?
What would you do?
Barry, Chris. "Putting Social Media to Work." Bain & Company. Bain & Company, 12 Sept. 2011. Web. 13 Feb. 2014.
"Consumer Trust in Online, Social and Mobile Advertising Grows." Nielsen Newswire. Nielsen, 10 Apr. 2012. Web. 16 Feb. 2014.
"Cool Cookie." 360i. 360i, n.d. Web. 13 Feb. 2014.
Fidelman, Mark. "Study: 78% Of Salespeople Using Social Media Outsell Their Peers." Forbes. Forbes Magazine, 19 May 2013. Web. 14 Feb. 2014.
Kitchen, Michael. "CNN Twitter, Facebook Accounts Hacked." Fox Business. Fox News, 23 Jan. 2014. Web. 13 Feb. 2014.
"Nielsen Social Media Report 2012." Nielsen Report. Nielsen, 2012. Web. 16 Feb. 2014.
Pick, Tom. "103 Compelling Social Media And Marketing Statistics For 2013 (and 2014).“
Business 2 Community. Business 2 Community, 12 Nov. 2013. Web. 14 Feb. 2014.
Rusch, Michael. "1-800-Flowers’ Twitter Account Had A Very Bad Valentine’s Day." BuzzFeed. BuzzFeed, 14 Feb. 2014. Web. 15 Feb. 2014.
Schultz, E.J. "Beyond Super Bowl Stunt, Oreo Finds New Voice In Social Media.” Advertising Age. Advertising Age, 25 Feb. 2013. Web. 13 Feb. 2014.
"Social Media." Red Bull Media House. Red Bull, n.d. Web. 14 Feb. 2014.
Sources