pr in banking

8/4/2019 Pr in Banking

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What is Public Relation (PR) ?

Public relations (PR) is a

field concerned with

maintaining a public image

for businesses, non-profit

organizations or high-profile

people, such

as celebrities and politicians.
http://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Non-profit_organizationhttp://en.wikipedia.org/wiki/Non-profit_organizationhttp://en.wikipedia.org/wiki/Celebritieshttp://en.wikipedia.org/wiki/Politicianhttp://en.wikipedia.org/wiki/Politicianhttp://en.wikipedia.org/wiki/Celebritieshttp://en.wikipedia.org/wiki/Non-profit_organizationhttp://en.wikipedia.org/wiki/Non-profit_organizationhttp://en.wikipedia.org/wiki/Non-profit_organizationhttp://en.wikipedia.org/wiki/Non-profit_organizationhttp://en.wikipedia.org/wiki/Business


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Hum Hain Na

PUBLIC RELATIONS !!!!THE PURPOSE

- To deliver communication that is uniform in its messageand yet customised for specific target audiences.

Media relations.

Press conferences. Press Releases.

1-1 interviews.

Investor relations.

Analyst relations.

Government relations.


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PR works 24 x 7

It maintains good Human

Relation Persuasion

Attractive websites

Brand ambassador

Role of PR in banking
http://images.google.co.in/imgres?imgurl=http://www.bizzia.com/files/2009/04/icici-bank.jpg&imgrefurl=http://www.everyjoe.com/articles/icici-bank-of-india-sees-profits-shrink/&usg=__sbjgUEELSChBk9qQNZPCkXJ7iyE=&h=375&w=500&sz=94&hl=en&start=27&itbs=1&tbnid=sHLAEioUuNDjpM:&tbnh=98&tbnw=130&prev=/images?q=icici+bank&start=21&hl=en&sa=N&gbv=2&ndsp=21&tbs=isch:1


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INDUSTRIAL CREDIT AND INVESTMENT CORPORATION OF INDIA
http://images.google.co.in/imgres?imgurl=http://www.bizzia.com/files/2009/04/icici-bank.jpg&imgrefurl=http://www.everyjoe.com/articles/icici-bank-of-india-sees-profits-shrink/&usg=__sbjgUEELSChBk9qQNZPCkXJ7iyE=&h=375&w=500&sz=94&hl=en&start=27&itbs=1&tbnid=sHLAEioUuNDjpM:&tbnh=98&tbnw=130&prev=/images?q=icici+bank&start=21&hl=en&sa=N&gbv=2&ndsp=21&tbs=isch:1


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NTRODUCTIONIndias 2nd Largest BANK.

614 and more Branches and Extension

Counters.

2200 ATMS and still counting .Biggest private sector bank in India.

Most valuable bank in India in terms of

market capitalization.Described by the competitors and

industry expert in one word Aggressive.


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in the Industry.

Introduced concept of Branding in the Indian banking industry. Process, People and Physical evidence brought to life by ICICI. Product Innovation Put the customer first in the true sense. Cash on the celebrity fever Introduced the Concept of Brand

Ambassadors.


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EMPLOYEE RELATED (Internal PR).

Learning Matrix.

Learning programmes.

I.Q Quiz.

Current programme :::I NEED TRAINING!!!

Rewards and RecognitionProgramme.

HR Club(Regional and Zonal).


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Customer related.

M I L A P F u n c t i o n .

Conducted on 3rd Friday of every month.

Feedback the customers centrally.

Like Meet and Greet, High tea etc..


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Hum Hain Na

Outdoor Activities !!!!!

Need to be seeneverywhere!!ACTIVITIES::

Events at corporate campus.

Promotional material at

channel partner outlets.

Signage

Billboards.

Kiosks in residential and commercial complexes.


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Other Initiatives

In-film promotions

Co-Branding Initiatives. Alliance with Amway India for launch

of the international credit card. Thecard will enable Amway distributors topurchase Amway products and earnand redeem reward points.

Indian Railways Catering And Tourism

Development Corporation, inconjunction with ICICI Bank,announced the launch of mobilepayments and ticketing system,offering IRCTC customers to bookrailway tickets via SMS and makepayments through their ICICI Bankaccounts.

B A G H B A N


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(Contd.)

Seminars inpartnership withmedia channels.

Young Stars AccountPromotion through tie-upwith Cartoon Network, andin-series promotion

through Tom & Jerry.


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PEOPLE.!!!!!!!How do bankmaintain Pr

with


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ORIENTATION TOWARDS CUSTOMER SERVICE.

PERSONAL BANKING AND OTHER FUNCTIONS

AT THE BRANCH LEVEL.

EFFORT TOWARDS PROVIDING SOPHISTICATED

AND MODERN IMAGE OF THE BANK THROUGH

ITS PEOPLE.

How do bank maintain Pr with PEOPLE


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PROCESS.!!!!!


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Use of technology for both

internal and external processed.

Process are system driven

and independent of the people

handling it.

Standardization of serviceacross the branches.


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PHYSICAL EVIDENCE!!!


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Ambience in the branch which

projects modernization and sophistication.

Consistency across branches

in construction ambience etc.


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CONCLUSION

The PR Mantra has now become pervasive.Neither a individual nor the organization & noteven the government Or a UN body can thrive orsustain in this age without effectively strategizing

PR.


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pr in banking

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