pr news wire program

Maximizing Publicity, Minimizing Cost

Presented By…

Michael HartSpeaker – Author – Talk Radio Host – Shameless Publicity

Hound

Business People Listen When… Michael Hart Speaks

Exploit the media’s insatiable appetite for information to get free publicity for any

product, service, company or cause!

The Changing Media30 + Years ago most towns had 3 TV stations, 30 + Years ago most towns had 3 TV stations,

1 newspaper and a few radio stations.1 newspaper and a few radio stations.

20 + Years ago Cable new channels were beginning 20 + Years ago Cable new channels were beginning to capture the news marketto capture the news market

10 + Years ago the internet was born10 + Years ago the internet was born

Today we have over 1500 TV stations – 500 Major Today we have over 1500 TV stations – 500 Major Newspapers 1000 Satellite radio channels- 22,000 trade Newspapers 1000 Satellite radio channels- 22,000 trade

publications – 4000 Internet News Portals - 100,000 publications – 4000 Internet News Portals - 100,000 active Blogs/Vlogs active Blogs/Vlogs

25,000 podcasts - 2 million electronic Magazines25,000 podcasts - 2 million electronic Magazines7 million private publications 7 million private publications


It’s Hungry Too!

These new sources of information and These new sources of information and news have created more opportunities news have created more opportunities

than ever before! than ever before!

The new - Media has developed The new - Media has developed an insatiable appetite for information!an insatiable appetite for information!

That may be good news for us but…That may be good news for us but…


It’s Gettin’ Ugly Out There

At no time in history has the media At no time in history has the media

industry been so competitive industry been so competitive

Winning the attention of consumers Winning the attention of consumers

is getting tougher and is becoming is getting tougher and is becoming

more important every daymore important every day


“Where’s Everybody Gone?”

Traditional print and broadcast Traditional print and broadcast media audiences are shrinkingmedia audiences are shrinking

The young buck internet is stealing The young buck internet is stealing market share – daily!market share – daily!

But the old guard is fightin’ backBut the old guard is fightin’ back


The Herd is Thinning

But while the media has been slugging it But while the media has been slugging it out in the war for eyes and ears …out in the war for eyes and ears …


The Herd is Thinning

But while the media has been slugging it But while the media has been slugging it out in the war for eyes and ears…out in the war for eyes and ears…

……consumers have become much more consumers have become much more selective about the type of content selective about the type of content

they’re paying for – and paying they’re paying for – and paying attention to!attention to!


You Talking to Me?

People have lost interest in accounts of People have lost interest in accounts of the days events and topical feature the days events and topical feature

story reportingstory reporting

Give me “News I can Use” Give me “News I can Use”

How does the story affect me, my family?How does the story affect me, my family?

plus it better…plus it better… Business People Listen When… Michael Hart Speaks

Dazzle Me!

Reporters are no longer in the news Reporters are no longer in the news business – they’re in the entertainment business – they’re in the entertainment

business.business.

Other media is not the only competitionOther media is not the only competition

Few people have “idle time”Few people have “idle time”


“You Complete Me”More than ever reporters and writers are More than ever reporters and writers are depending on their sources to help them depending on their sources to help them

develop provocative story ideas develop provocative story ideas

They’re screaming, “help me help you”They’re screaming, “help me help you”

Help them win the war of attention and Help them win the war of attention and you will be richly rewardedyou will be richly rewarded

… …a case a case study study


“I thought I had Mono once”

A poorly thought out campaignA poorly thought out campaign(Okay so it’s my poorly thought out campaign)(Okay so it’s my poorly thought out campaign)

““Life Saver Pool Fence Life Saver Pool Fence

Comes to Alabama”Comes to Alabama”

Who could care less? Who could care less?


Who’s killing the children?

New HeadlineNew Headline

““Is a child killer lurking Is a child killer lurking

in your backyard?”in your backyard?” Eleven children will die needlessly by Eleven children will die needlessly by

Labor DayLabor Day


Earn Baby Earn! This story title was compelling enough to This story title was compelling enough to

““earnearn” the reporters attention!” the reporters attention!

Not everyone owns a pool Not everyone owns a pool

But most people either have, know, But most people either have, know,

or once were a childor once were a child

Story was about saving kids fromStory was about saving kids from

drowning not about a fencedrowning not about a fence


“Oh the Humanity”

Compelling does not have to mean Compelling does not have to mean tragic, shocking, weird or lewdtragic, shocking, weird or lewd

No one cares what your product No one cares what your product does…does…

Every product, service, company or Every product, service, company or cause has a “story” to tellcause has a “story” to tell


“Hey Buddy wanna buy a watch?

Reporters/Producers need more. Reporters/Producers need more. They no longer simply report news They no longer simply report news

– they produce content!– they produce content!

Unconventional topics, trends, Unconventional topics, trends, opposing views, behind the scenes opposing views, behind the scenes

scoops, information packed story scoops, information packed story ideas, off the wall perspectives and ideas, off the wall perspectives and

controversial opinionscontroversial opinions Business People Listen When… Michael Hart Speaks

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Media Bling?

Consumers are in love with flashConsumers are in love with flash

Reporters and writers are listening Reporters and writers are listening

Video – audio – graphics Video – audio – graphics and links to support docsand links to support docs

Make it scream – “Look at Me”Make it scream – “Look at Me”


To Maximize Your Publicity

Publicity is no longer limited Publicity is no longer limited to traditional media outletsto traditional media outlets

““Orphan Media”Orphan Media”

Blogs – Ezines Blogs – Ezines You Tube – Google VideoYou Tube – Google Video

Ws.Radio – Blogspot Radio – Social SitesWs.Radio – Blogspot Radio – Social SitesNews Readers – Article Submission sitesNews Readers – Article Submission sites


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Maximize More!

Self SyndicationSelf Syndication

Submit stories – releases and articles that Submit stories – releases and articles that are keyword rich. Even if it’s not picked are keyword rich. Even if it’s not picked up you can always upload to Blogs and up you can always upload to Blogs and

Web sitesWeb sites

The Power of GOOGLEThe Power of GOOGLE


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…and Minimize Cost

News stories posted on the web are News stories posted on the web are more effective in terms of SEOmore effective in terms of SEO

-Links from news sites--Links from news sites-

Inventoried news stories reachInventoried news stories reach

Blogs are particularly starvedBlogs are particularly starved


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Minimize More!

Use of News Wires by both Use of News Wires by both reporters and sourcesreporters and sources

Online expert databases/ProfnetOnline expert databases/Profnet

Craig’s List – Social Site GroupsCraig’s List – Social Site Groups

Be EverywhereBe Everywhere


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Epilogue

It’s no longer enough to be a source It’s no longer enough to be a source

You must be a RESOURCEYou must be a RESOURCE

Help the outlets produce contentHelp the outlets produce content

Embrace the new media outletsEmbrace the new media outlets

They’re here to stayThey’re here to stay


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Epilogue Squared

I’m here to help…I’m here to help…

You can reach me at 205.362.6419You can reach me at 205.362.6419

Or for more informationOr for more informationwww.MichaelHartSpeaks.com

[email protected]

Thank you and many thanks to PR Thank you and many thanks to PR NewswireNewswire


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