pr omotion guide - messe frankfurt · 2020-06-01 · 3 image: exhibitor presentation in 2013...

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There are many kinds of promotional tools we can offer upon your requests. Please check the promotional guide and let us know which tool you are interested in. For more details, please contact us at [email protected] 19 – 21 July 2017 Tokyo Big Sight East Hall 4 www.thermotec-expo.com Join our advertising and sponsorship package ! For your further success Promotion Guide Effective promotional tools increase the attraction of your target audience. Plan ahead to take advantage of participating at the trade fair! We want to promote our participation to potential customers as much as possible before the fair. Q1 A1 Banner on the official show website ……… 2 Advertising the banner on the official show website is the most valuable promotional tool. This digital tool provide customers latest information ! What is the most effective tool to approach all visitors during the fair ? Q2 A2 On-site advertisements …………………… 3 On-site advertisment is available. We would like to PR our products and services to our potential customer as much as possible during the fair. Q3 A3 3 1 Exhibitor presentation ……………………… On-site advertisements …………………… Exhibitor presentation and on site advertisments will be a major attraction to visitors. It offers you richer business opportunities to introduce your products and services.

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Page 1: Pr omotion Guide - Messe Frankfurt · 2020-06-01 · 3 Image: Exhibitor presentation in 2013 Optional tools 1 Exhibitor presentation Exhibitor presentation is a major attraction to

There are many kinds of promotional tools we can offer upon your requests.

Please check the promotional guide and let us know which tool you are interested in.

For more details, please contact us at [email protected]

19 – 21 July 2017Tokyo Big Sight East Hall 4www.thermotec-expo.com

Join our advertising and sponsorship package !

For your further success!

Promotion Guide

Effective promotional tools increase the attraction of your target audience. Plan ahead to take advantage of participating at the trade fair!

We want to promote ourparticipation to potentialcustomers as much as possible before the fair.

Q1 A1

→Banner on the official show website ………2

Advertising the banner on the official show website is the most valuable promotional tool. This digitaltool provide customers latest information !

What is the most effectivetool to approach all visitorsduring the fair ?

Q2 A2→On-site advertisements …………………… 3

On-site advertisment is available.

We would like to PR our products and services to our potential customer as much as possible during the fair.

Q3 A3

31→Exhibitor presentation ………………………

→On-site advertisements ……………………

Exhibitor presentation and on site advertisments will be a major attraction to visitors. It offers you richer business opportunities to introduce your products and services.

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Benefits of exhibiting at trade showThe unique feature of trade show is gathering a large numbers of prospects from all over the world, in one place, over a short time. This allows exhibitors to conduct their business and marketing activities intensively and effectively.

Achieve maximum results The key is target setting & thoughtful preparations

We encourage exhibitors to set clear targets to be achieved during the trade fair.Examples: Receive orders at least ○○ USD/EUR. Develop new prospects at least ○○ contacts

Before the trade show

■ Visitor-friendly booth design◇ Design your booth spacious and attractive to draw visitor’s

attention.◇ Set your booth using your brand colors and visuals to leave

impression on visitors.◇ Have a table set for conversations with visitors.

■ Send invitations to your prospectsEvery time, half of visitors answered their motivation to visit the show was invitations from exhibitors. Send more free admission tickets to your customers.

■ Announcement on Your Website & E-mailAnnounce your participation on your website and e-mail.

■ Giveaway samples & cataloguesPrepare giveaway promotional materials and product catalogues to communicate with visitors effectively.Handout materials written in Japanese will be a great help for your business.

■ Place advertisement on the venue and an official show website

■ PR activities for the pressExhibitors can distribute your press release to the press before the fair and in the press area during the fair.

Effective strategies for your success

During the trade show

■ Have experienced staff at your boothWe recommend that decision makers of your company always stay at your booth for negotiations with the visitors. Employing an interpreter will be a great help to communicate with Japanese visitors.

■ Provide exclusive offersTo encourage business during the fair, providing exclusive offers and incentives will be very effective. Example: Offering special prices for orders made during the fair.

■ Hold events at your boothPresentations at your booth would lead many visitors.Have occasions to communicate with visitors, and enhance your brand presence!

After the trade show

■ Immediate customer follow-upSend thank-you letters and brochures, etc. as soon as possible to tighten your relationships with your new customers.

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❹❶

Image: Exhibitor presentation in 2013

Optional tools1 Exhibitor presentation

Exhibitor presentation is a major attraction to visitors. It offers you richer business opportunities to introduce your products and services.

Date: 19 – 21 JulyPrice: JPY 70,000 (tax excluded) per slotLocation: Seminar room, Exhibition hallCapacity: 80 seats

■Schedule

Deadline: 10 March 2017Online registration deadline: 24 March 2017

Schedule (50min) July 19 (Wed.) July 20 (Thu.) July 21 (Fri.)

10:30–11:20 ― ― 3A

11:40–12:30 ― ―

13:30–14:20

14:40–15:30

15:50–16:40 2E 3E

* = ReservedEquipment: Folding chairs / Speaker’s platform / 1 Wired microphone /

Audio system / Projector & screen / Laser pointer / 1 Reception table with 2 chairs (planned)

Submit the application form on the last page.Order

* 1 slot (50 min.) includes move-in and move-out time.

* It is possible to apply for several slots, several days.

* If you wish to cancel an order after submitting the application form, the full amount will be charged as the cancellation fee.

* The organiser's office will decide on the allotment of time schedule if your choices overlap with others.

* Interpreter service is not included. To maximize the result, ordering interpreter service is highly recommended.

* Exhibitors are responsible for the registration of audience members and managing the presentation.

*Should there be available slots left after the deadline, late applications may be accepted.

2 Banner on the official show websiteLead more potential customers directly to your own website.

Period: 1st May – 31 July

Type Size (pixel) Format Price (tax excluded)

❶ W468 × H60

Top page

JPY 150,000

❷ RightW175 × H69 JPY 100,000

❸ Left

❹ W160 × H600 JPY 200,000

* In case that the applicants are several, the banner will be rotated in order.* It is possible to place your banner on the main page of the official show website

to receive views by all visitors to the site.* It is possible to select from various sizes.

Submit the application form on the last page.Order

Deadline: 14 April 2017Data Submission Deadline: 21 April 2017

Image

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AD SPACE

900

2000

400

1120

AD SPACE

AD SPACE

Booth No. Booth No.

AD SPACE

Improve your presence and lead more visitors to your booth.

Price: JPY 100,000 (tax excluded) / single-sidedSize: W848xH1048(mm)

Location will be assigned by the organizer's office.

Submit the application form on the last page.Order

3 On-site advertisements

Image

Image

Image

B Floor advertisement around your booth

C Water cooler advertisement

Place your advertisement around your booth and lead more exhibitor to your booth directly!

Price: JPY 150,000 (tax excluded) / 1 placePlace and size: Please consult with the Thermotec2017 show management office

for more detail.

Submit the application form on the last page.Order

Place your company advertisement on the water ad space and effectively attract visitors to your booth.

Price: JPY 100,000 (tax excluded) / 1 placeSize: W600xH600(mm)

Submit the application form on the last page.Order

A Around entrance of the hall

Image

4 Official envelopeWhy not send the free admission ticket in this eye-catching envelope to invite your clients?

Price: JPY 3,500 (tax excluded) / 100 pieces per set

Submit the application form on the last page.Order

Deadline: 24 March 2017

Deadline: 9 June 2017Data Submission Deadline: 23 June 2017

Notice for On-site advertisements An instruction will be provided by the organiser after receiving an application.*The organiser will receive applications first-come-first-served basis.*The organiser will assign the position of advertisement.*Please submit outlined – data with Color proof (Color proof will not be issued

by the organiser’s office).

2017年7月19日(水)– 21(金)東京ビッグサイト 東4ホール

第7回 国際工業炉・関連機器展

環境・熱・未来~ようこそ、熱技術の明日へ~

み ら い

サーモテック2017

Invitation / ご招待状在中

主催:一般社団法人日本工業炉協会オーガナイザー:メサゴ・メッセフランクフルト株式会社

サーモテック2017 7月19日(水)ー21日(金) 東京ビッグサイトにて開催します!

www.thermotec-expo.com来場事前登録受付中

Online-registration

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The 7th International Exhibition on Industrial Furnace, Thermal Technology, Equipment and Material

We will exhibit!The most important exhibition for industrial furnace, thermal technology, equipment and materials in Asia

19-21 July 2017 Tokyo Big Sight

招待状在中 Free Admission Ticket

2017年7月19日(水)–21日(金)東京ビッグサイト 東4ホール

From exhibitor’s / visitor survey of 2013

■ 61.6 % of visitors have influence in purchasing.■ 87.9 % of visitors will visit again Thermotec 2017.■ 97 % of exhibitors have satisfied with overall impression.

The 7th Quadrennial International Exhibition on Industrial Furnace, Thermal Technology, Equipment and Materials.

– Thermal Technologies for the Environment and Future –

Thermotec 2017 – a site of state- of – art technology for industrial furnaces and associated equipment! Find more info at www.thermotec-expo.comThermotec 2017 – a site of state- of – art technology for industrial furnaces and associated equipment! Find more info at www.thermotec-expo.com

Exhibitors: 200 (expected) (198 in 2013) Visitors: 18.995 from 18 countries / region in 2013Exhibits: Industrial furnaces / Environmental protection / Energy-saving related equipment and technologies, Recycle equipment /

Combustion equipment, heating element / Refractories, heat-resisting steel / Instrumentation, control, transfer mechanism / Surface treatment equipment, applied technologies / Far-infrared-ray related equipment / Electroheat equipment, power-generating and power-supply equipment, heat and thermal flow analyzer / Boilers, heating system / Refrigeration related equipment, applied equipment, cooling technology and services / Waste disposal related equipment / IT related equipment / Energy supply (oil, gas, power) / Research institutes and universities / Other related products and services

FreeAdmission

Ticket

Free tools

3 Online exhibitor search

1 Free admission ticket & stickerFree admission tickets and stickers will be sent upon your request.

* These are limited to stock on hand.* Shipping fee will not be charged.

Online Exhibitor’s PageOrder

Deadline: 24 March 2017

In the early May, the online exhibitor search will open on the official show website.Register your product information for potential visitors.

Translation: English→Japanese JPY 3,000 (tax included)

Online Exhibitor’s PageRegistration

Deadline: 21 April 2017

2 Official banner & logoAnnounce your participation on your website and your e-mail signature.

Online Exhibitor’s PageDownload

Image: Sticker Image: Free admission ticket (English Ver.)

Image: Free admission ticket (Japanese Ver.)

裏表紙の登録券1枚で1名様・3日間の入場が可能です。

ご招待状

環境・熱・未来~ようこそ、熱技術の明日へ~

み ら い

サーモテック2017

2017年7月19日(水)–21(金) 3日間東京ビッグサイト 東4ホール

第7回 国際工業炉・関連機器展

banner (257×60 pixel)

Logo

4 PR activity for the press

Announce your participation and introduce your products to the press.

■During the fairSubmission 18 July, 13:00–17:00

Exhibitors can display information material in the press room during the show.Please bring 30 sets to the press room in the venue.

* Please inform staff beforehand if you wish to receive back the materials before hand. The materials would be disposed if not needed.

Official website image

Page 6: Pr omotion Guide - Messe Frankfurt · 2020-06-01 · 3 Image: Exhibitor presentation in 2013 Optional tools 1 Exhibitor presentation Exhibitor presentation is a major attraction to

Subj

ect t

o ch

ange

, as

of F

ebru

ary

2017

Date: / Month: / Year:

Exhibitor name

Contact ( Mr./Ms.)

Address

Country

Tel. Fax.

E-mail.

* The Promotion tools are available only for exhibitors of Thermotec 2017.* The invoice will be sent to the address written on this application form.* If you wish to cancel an order after submitting the application form, the full amount will be charged as the cancellation fee.

Thermotec show management officeMesago Messe Frankfurt Corp.Shosankan 7F 1-3-2 Iidabashi, Chiyoda-ku, Tokyo 102-0072 JapanTel. +81-3-3262-8446 E-mail. [email protected]

[ 1 Exhibitor presentation]Please indicate below choices of your preferred time slot(s) from the presentation schedule on page 3.* Organiser will decide on the allotment of time schedule if your choices overlap with others.

1st choice 2nd choice Presentation plan *please tick where appropriate

Deadline: 10 March

1st Presentation □can move to a different block on the same day□can move to any block if my application is secured2nd Presentation

Total JPY 70,000 ×     slot = JPY

[Promotion tools]

Check Item Price (tax included)

2 Banner on the official fair website Deadline: 14 April

□ ❶ JPY 150,000 ×    = JPY

□ ❷ Right JPY 100,000 ×    = JPY

□ ❸ Left JPY 100,000 ×    = JPY

□ ❹ JPY 200,000 ×    = JPY

3 On-site advertisement board Deadline: 9 June

□ A Around entrance of the hall JPY 100,000 ×    = JPY

□ B Floor advertisement around your booth JPY 150,000 ×    = JPY

□ C Water cooler advertisement JPY 100,000 ×    = JPY

4 Official envelope Deadline: 24 March

□ 100 pieces per set JPY 3,500 ×    = JPY

Total JPY

Fax. +81-3-3262-8442

PR tool application form