RELOADED

PRS o c i a l M e d i a c h a n g e d t h e g a m e

Social Media have forced different disciplines such as PR, Marketing and Advertisement to adapt their practice to the new web wold.

Social Media is anything that uses the Internet to enable conversations between people.

Social Media

“The web has changed everything. And the Social Media Web is empowering a new class of authoritative voices that we cannot ignore”. B. Solis and D Breakenridge (2009)

Social Media

Leaders

Elders

Experts

Public

Influencers

Friends and family

BeforeSocial Media

References

AfterSocial Media Leaders

Elders

Experts

Public

Influencers

Friends and family

References

There are no more monologues. Now,

it is all about dialogues.

Participation between customer and an organisation.

“listeners make the best conversationalists”

Communication

PR is a “two way street” (Ive Lee)

PR

New influencers

CustomerPR

Traditional Media

customerPR

customers

Customer

PR

R e l a t i o n s h i p s

Communication

Live chat mail

forums

Organisation’s website Organisation’s Blog

New products

Tips

Events

Communication

Organisation

3 41

2

5

2

1

4

C4C1

4

1

32

3C23

1

4

2C3

Communication

Not lying

Not disregard attitude

Not breaking promise

Shift in Culture

New PR

Information is for

24/7

creative proactive effective Updating

The future of business lies in people

Shift in Culture

ReferencesPutting the Public Back in Public Relations : How Social Media is Reinventing the Aging Business of PRBrian Solis and Deirdre BreakenridgePearson, New Jersey, 2009.

Marketing Public Relations : A Marketer’s Approach to Public Relations and Social MediaGaetan T. Giannini, Jr.Ed. Pearson, New Jersey, 2010.

Online Public Relations: A practical guide to developing an online strategy in the world of social media.David Phillips and Philip YoungKogan Page, London 2009.

Social Media and Public Relations: Eight New Practices for the PR Professional Deirdre K. Breakenridge Pearson, New Jersey, 2012.

Public Relations: A Values-Driven Approach 5th EditionDavid W. Guth and Charles MarshPearson, Boston, 2012.

PR 2.0: New Media, New Tools, New Audiences (Google eBook)Deirdre K. BreakenridgePearson, 2008