pr success- fall 2011 edition

8/3/2019 PR Success- Fall 2011 Edition

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Athens to Zambia: PR students go globAllison Jordan

See Global on Page 3

Zambia Group: The Zambia trip will take place over winter intercession. Students attending t

trip will travel with Journalism Professor Yusuf Kalyango. (Photo submitted by Heather Farr).

his winter intersession several public

ions majors are teaming up with the Institutenternational Journalism to study abroad inca. The trip to Zambia, Africa will last fromember 25 to December 20, 2011. Whilee, the students will focus on studying thes media, society and government.ccording to the Ohio University study abroadsite, this program offers students exposurethe conditions in which journalists in thebia media operate. They will also experiencecomplexity of the economic and businessronment for print, marketing and broadcast

ia.tudents will be enrolled in two courses

e abroad, Specialized Journalism andrnational Media Studies. The PR studentsare attending are also looking forward

he cross-cultural challenges they may runwith packaging messages and overall

munication.Studying public relations has taught me aboutmportance of creating tailored messages forous audience segments. said senior Lauren

n, Its always good to keep in mind not

everyone will comprehend and take away thesame meaning from a message.

During their study abroad adventure thestudents will gather content and photos from

multiple excursions to be used in their magazineand documentary. These trips include: two three-day weekend trips to a game-day wildlife nationalpark, visits to several historical cultural sites andlandmarks and excursions into the rural life ofZambia.

Students will get to speak with governmentofcials, ministers and possibly the countrys

recently elected president, Director of theInstitute for International Journalism and

journalism professor Dr. Yusuf Kalyango said.We will have two guest speakers a week from

different state sectors and institutions, includingmilitary, human rights, medical, law, politics and

business.In preparation for the trip, the 16 s

have been attending meetings with Dr. Kevery Friday. I like that we have a goo

older students who are already leaderuniversity and younger students who wfuture leaders, as well as a good mix of who have traveled abroad and studehave not, Kalyango said.

During the sessions, the students hatalking about the government in Zambiaand stereotypes, health information andpack. They have had to ll out a large

of paperwork,that has included: Visa apforms, course registration, embassy regand health insurance forms. The group


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PRSUCCESS 2011 Pg

cripps PRSSA makes getting involved eaew PRSSa cmmttees prvde mre pprtuntes fr students t get nvl

y: Cidnye Weimer

Megan Valentine

n her time at Ohio University, Anastasianin studied in the E.W. Scripps SchoolJournalism through the Honors Tutorialege. As a student, Pronin was activelylved in various on-campus organizations,

h as Public Relations Student Society of

erica, ImPRessions and Alpha Phi Omega.Throughout her time in PRSSA, she servedhe Vice President of Public Relations andVice President. Pronin worked for theent-run public relations rm, ImPRessions,

accounts for Athens Own, RecycleMania,Donate Life Ohio. Pronins dedication to herdemics and active on-campus involvemented her graduate summa cum laude and bected as the 2009 E.W. Scripps School ofrnalism Outstanding Graduate.

Pronin completed internships with

shman Hillard, Liggett Stashower andncial Dynamics throughout her college

career. Through her involvement in PRSSA, shewas introduced to a former Scripps student whohelped her land her rst job post-graduation in

2009. Pronin was hired as a junior associate forFinancial Dynamics, a strategic communicationsrm in New York City. Financial Dynamics was

purchased in 2006 by FTI Consulting Brandand will be fully integrated under the company

by November.Having found her job through the Scripps

network, Pronin has valuable advice for studentswhen it comes to networking. The relationshipsyou develop in college and in the early stages ofyour career are invaluable, Pronin said. I havea solid group of friends that I met through someof my professional organizations in college whonow work across the country in various aspectsof communications.

For over two years Pronin worked in

the Special Situations practice of FinancialDynamics, handling a number of high prole

projects involving Fortune 500 companieof the clients that Pronins worked withCoca-Cola, Allstate, and iBasis.

Recently, Pronin moved from her poFinancial Dynamics to pursue an oppat Brunswick Group, a rm which spe

in strategic communications executed

event-driven moments such as mergacquisitions, bankruptcies and crisis.

PRSSA alumni spotlight: Anastasia Pron

all quarter is here and everyone

ws what that means: an inux ofhmen students attending every clubting trying to gure out where they

ng. Students will take a few iers

attend various meetings to get anrview of what the club is all about,what is the best way to actually getvely involved with an organization?u guessed joining committees, thenare absolutely correct.

Almost every club on campus has

committees, in which students caninvolved within the club itself. Byng a committee, you are able to gainds-on experience and get a feel forther or not you actually like what youdoing.n PRSSA, there are two committeeshich one can be involved: the Socialrs committee, led by Anna-Marie Frantz, viceident of social affairs, and the Social Media/lic Relations committee, led by Amandaanik, vice president of public relations.

Getting involved early on in your collegecareer puts you ahead in the game, Stefaniksaid. It gives you great experience for yourrsum and clips for your portfolio, which willmake you stand out to future internship and job

employers.Rather than just attending a m

every once in awhile, being iin a committee helps you gain on experience, which you can your rsum,and lets you have inuence in what the club does.

On the Social Media/Public Rcommittee, members are able toiers for upcoming meetings, wr

posts for the PRSSA website anupdate the PRSSA Twitter page. Yexperience in writing, design, proand social media.

What makes the Social committee a unique experience

you get to help plan events as eyour freshman year. The PRSSAwas all planned by the Social committee, which consists of frand sophomores. Some other eve

the Social Affairs committee helped pquarter were pumpkin carving with AD CPRSSAs annual Thanksgiving Dinner.

Pumpkin Picking: Social Affairs committee members meet once

a week. In this photo four committee members pick pumpkins

for the Ad Club social (Photo submitted by Anna-Marie Frantz).

See Involved on Page 3


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Scripps PRSSA welcomes two new adviso

contInued From Globalhad to take several vaccinations to jour

Africa.

Senior Bethany Scott, is not only for the overall learning experience, but the extra trips the group has plannedhighlights include going on a safari,Victoria waterfalls, going on a dinner crlearning an African dance.

Just go up to one of the several studeare part of the Africa Crew and ask thetheir trip. Their faces light up.

The group is tremendously excitedthe skills they have learned at the E.W.

School of Journalism and translate themthe Atlantic Ocean.

he Scripps Public Relations Student

ety of America (PRSSA) welcomes twoprofessional advisors, Devin Hughes andecca Odell.evin Hughes graduated magna cum laudeOhio University in 2011 with a degree in

ic Relations. He was honored with an Awardxcellence for Outstanding Graduate fromtral Ohio PRSA, as well as OutstandingGraduate Award from E.W. Scripps Schoolournalism. Although Hughes has received aber of awards, he emphasizes that PRSSAout rewards, not awards.

ughes was a member of PRSSA andRessions all four years at Ohio University.erved as VP of ImPRessions his junior yearCEO of ImPRessions his senior year. Beforeuating, Hughes held internship positionsCardinal Health, the Patton College, and

eness Memorial Hospital. After graduation,held a summer internship at Fleishman-rd. Of his post-grad internship, Hughes said,very glad to have been at FleishmanI

ned a ton, and it made me realize that agency

the right path for me.n fact, that internship helped land Hughesll-time position in the agency world. Heurrently an assistant account executiveandau Public Relations, a PR agency ineland, Ohio. Hughes has a wide range ofmunications experience, spanning the health, corporate, agency and higher education

sectors. His various duties range from publicrelations, public affairs, community relations andinternal communications.

Hughes main advice to PRSSA members isthat natural ability is only part of the equation;making an effort to meet people and get yourname out there is huge. The most rewardingpart of being a member of PRSSA for Hugheswas watching younger students develop andhelping them succeed. This led him to become a

Scripps PRSSA Professional Advisor.Rebecca Odell is a 2010 Kent State Universitygraduate with a degree in Public Relations.Odell was actively involved in the Kent StatePublic Relations Student Society of AmericaChapter. She found networking to be the mostrewarding part of being a PRSSA member.Chapter events gave me an opportunity to meet

PR professionals in my region and conntalented PR students. Odell still stays with fellow PRSSA Kent State graduadescribes them as an incredible support

Odells most memorable experiencthe Kent State University PRSSA were the two PRSSA national conferenattended. Spending several days surby talented, driven students and irenown professionals gave me a glim

public relations true impact. Those expconvinced Odell that she picked the besaround.

Before graduating, Odell held severaeducation, healthcare and agency inteThese included positions at Ken

Heather Phillips

Devin Hughes Rebecca Odell

SeeadviSoRS oNPage 7

ome events that the Social Affairs committeearting to plan for winter quarter include the

al Media Summit andual Valentines Dayfe.

the opportunity to getely involved early on

our college career isntvincing enough, theremany other incentivesnetworking with othernization members, for

mple.

Getting involved as early as possible in amittee is a great way to start networking with

the people you will most likely keep in touchwith, and maybe even work with, after college,VP of Social Affairs Anna-Marie Frantz said.

Getting involved earlyon, also will give youexperience to add to yourrsum and if you planon running for a PRSSAexecutive position laterthis year, this experiencewill benet you.

The abundance ofopportunities that comewith joining a committee

are ever growing, so take advantage of themand join a committee today!

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Meet the new Scripps PRSSA advisors


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PRSUCCESS 2011 Pg

See ImPreSSIonS on Pag

ImPRessions Execs: ImPRessions has increased to more than 200 members. ImPRessions

Operations Rachel Csaszar, CEO Nicole Bersani and VP of Administration Heather Bartman w

work closely this year to continue the firms success (Photo submitted by Heather Farr).

Emily Pifer

mPRessions, a subsidiary of the Hugh M.

ertson Chapter of PRSSA at Ohio University,ides students with a unique opportunity.Ressions is a PRSSA Nationally Afliated

ent-run rm and has been recognized

ous years by PRSSA National as the mosttanding rm in the nation.

his year, the rm has accomplished a great

by increasing its membership to more200 students, most of who are also active

mbers of PRSSA. In addition to new members,rm has added seven new accounts from the

ious school year. The rm provides service6 accounts at local, regional and nationals.hief Executive Ofcer of ImPRessions,

le Bersani, has spent her past four yearsng advantage of the opportunities andenges that ImPRessions offers. Starting off

an account associate on the ImPRessionsnal account her freshman year, she wasto gain experience in human resources andnal communications.

The rm was much smaller then, but I got to

n how to design newsletters, create pressases and plan events, before even learningm in class she recalled. Now, the accounta bigger role in the daily functions of the rm

h as helping with all the social media outlets.As a sophomore, Bersani took what shened from working with the internal accountapplied it as a co-account executive on theege Book Store account. As a junior, sheame the vice president of administration forrm and an account supervisor for the E.W.

pps School of Journalism account.or freshmen and sophomore studentsested in public relations, this may seem like

mpossible feat. ImPRessions is competitive,h like the other organizations run byents in the Scripps program. How does oned out from the rest and climb the rungs of theRessions ladder?Joining is the rst step. The next step is

ng involved and getting noticed, Bersani

our years ago, there were only sixty or so

mbers. Now, at 200 members, the opportunity

to get involved, along with the challenge to standout, has increased. It is very competitive andchallenging in a good way. It comes down togetting involved and getting to know people,Bersani said.

Heather Bartman and Rachel Csaszarcurrently serve as vice president of administrationand operations. They also nd that involvement

with ImPRessions is about nding the right

balance, combined with consuming just the rightamount of caffeine.

In the highly competitive world of Scripps,there are countless opportunities for students toget involved and set themselves apart. However,

Bersani encourages students to nd whatinterests them most and dedicate themselves tothat.

No stranger to dedication, M.J. Clark, wasnamed the professional adviser of ImPRessionswhen the rm gained its National Afliation in

February. She has been connected to PRSSAand ImPRessions since she was a studentand eventually a visiting professor at the E.W.Scripps School of Journalism.

Get involved in whatever capacity you can.Keep your ears open and learn as much as

possible. Other than that, the most imthing is to be courageous, Clark advise

As a PR professional, Clark knowcan be very difcult for students to sdecent internship. However, ImPRessuseful because it gives students internsexperience.

There is a lot of work that can be an entire year, she said. The PR indalways challenging and ImPRessionstudents their rst experience with this.

After students have gained experiegotten involved with ImPRessions, thlogical step is applying that experienc

internship.Going into internships, employers ar

surprised to see how structured ImPResis and how closely it mirrors a PR rm in

real world, Bersani said.Students in ImPRessions are encour

work on different accounts each year in to get a variety of experience. This ensuthat students will be able to relate their wImPRessions to their work in future interand careers.

tudent frm continues to leave lasting imPRessioimPRessns receves ntnl recgntn fr rechng 200 member


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PRSUCCESS 2011 Pg

Mentor/Mentee program continues its succe

Scripps PRSSA wins National Teahan Awahpter wns 2011 PRSSa Ntnl Tehn fr outstndng Chpter Newsle

Heather Farr

Eleanor Roosevelt once said, The future

ngs to those who believe in the beautyheir dreams. Everyone has a dream, butomplishing it can be intimidating. Tackling

alone could be even more frightening,ecially in public relations, one of the mostpetitive industries.

Thus, the Mentor/Mentee program withinpps PRSSA is so important. I joined thetor/Mentee program because Im new to

SSA this year and I wanted a real feeling oft the organization was about. said Myranda

ca, a mentee. Having a mentor thus far has

put me at ease while joining PRSSA. Its soto know if I do get overwhelmed I have a

o person.Myrandas mentor, Heather Farr, remembers

g an underclassman with Myrandas sames. I wanted to be a mentor because when Iyounger, I could not have survived withoutmentors. Freshman and sophomore year

are overwhelming to say the least - I want to beable to help make the craziness a little easier for

underclassmen like my mentors did (and still do!)for me, Farr said.

Continuing the tradition of lending support,PRSSA held another Mentor/Mentee revealat Buffalo Wild Wings this fall quarter.Underclassmen eagerly waited to meet their new

mentor!With their nametags on, mentors g

arrived and found their new menteeevery mentor was paired up with their they started to get to know each othedelicious dinner.

[At the reveal], I got to know peopdifferent level then just the professional only see in meetings Owca said.

At the end of the reveal mentors and mexchanged emails and phone numberwith welcoming smiles. Throughout themany mentors met with their mentees foor lunch to lend support. Mentors freque

to their mentees about organizations classes to take, how to secure an internhow to format a rsum.

With the big reveal and many oquarter events behind PRSSA, the grouforward to starting a new year. Farr samentees, I am excited to get to know athem throughout the year and watch theinto PR powerhouses in the future.

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Each year, the national Public Relationsdent Society of America (PRSSA)ognizes chapters across the nationugh the Dr. F.H. Teahan Nationalpter awards, the organizations most

stigious annual program. At the recentSSA National Conference in Orlando,ida, Ohio Universitys Hugh M.

bertson PRSSA chapter was awarded2011 Teahan for Outstanding Chapter

wsletter.This is huge for our university becausepters across the nation compete forse awards, PRSSA Chapter Advisor

Farkas said. You can learn somethingclassroom, but to take it, apply it andon a national level that really saysething about the work being done here

he E.W. Scripps School of Journalism.

Each quarter, OHIOs PRSSA chapterduces its newsletter, PR Success, and

distributes it digitally to students, faculty, alumniand professionals. Content ranges from chapter

news and events to professional developmenttips. The newsletter is written, edited and

designed all by students.Being awarded the Teah

Outstanding Chapter Newshows what dedicated studeE.W. Scripps School of Jouhas, VP of Public Relations AStefanik said. Students who voto be writers, photographeeditors for PR Success are ta

professional and passionatetheir work.

The Outstanding

Newsletter Teahan Award recquality of writing, creativity, descontent, as well as newswor

frequency of publication and sdistribution.

To be eligible for a Teahanchapters must follow precise gu

and be in good standing with national PRScripps PRSSA received $200 along

plaque for winning the Teahan award.

Teahan Award: Scripps PRSSA is the winner of the 2011 Teahan

for Oustanding Chapter Newsletter. Executive board members

are proud to accept the award (Photo credit Susan Schmidt).


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PRSUCCESS 2011 Pg

Spotlight:Cardinal Heal

Cardinal Health Account: Instead of waiting till dark, the Cardinal Health ImPRessions team decided to paint the Richland Ave.

wall at 11 a.m. on Wednesday, Oct. 26. The team is seen here promoting #DoseofRealityOU in hopes that students would join inon the conversation ( Photo submitted by Sienna Tomko).

As fall quarter draws to a close, most Ohioersity students start to feel more stressed

e nals week begins. Because of this extra

n, some students may illegally turn tocription drugs such as AdderallRitalin to aid their studying woes.hanks to ImPRessions and

dinal Health, a Fortune 19pany and Ohio-based healthcarece company, students on

pus are beginning to becomee aware of the dangers ofusing prescription drugs.Members of the Cardinal HealthRessions account have metkly to plan the second annualse of Reality week, which beganober 24 on Ohio Universityspus. The goal of Dose ofity week is to educate students

ut the dangers of prescription drug abuse.account spread the word with Cardinal

ths Generation Rx toolkit, which includedowerPoint presentation and supplementalhures, quizzes, communication tools andurces.o target freshmen students on campus,

made bulletin board kits were distributedughout the dorms. The kits provide

underclassmen in the residential halls withinformation regarding prescription drug abuse sothey are aware of the consequences and affectsit has on its users. Posters similar to the Stop

the Buzz campaign were created and hungin various buildings throughout campus. The

account also had a table near the College Gate,passing out medicine cups lled with Jelly Beans

and facts about illegal use of prescription drugs.Not only could the message be seen

throughout campus in print form, but the accountalso initiated a mini social media campaign inconjunction with ImPRessions Executive Board

and Ryan Lombardi, associate vice presStudent Affairs and dean of students.

By tweeting and retweeting myths athroughout the week, the account was

create two-way communicagauge the student responscampaign.

We are really gratethose who helped us twretweet throughout the wee

Cardinal Health ImPRessi Account Executive SiennaThroughout Dose of Realitwe generated roughly 20,40media impressions.

The ImPRessions teamto continue efforts in edstudents on the matter anmyths regarding on predrug abuse. The account

host Dose of Reality week before ev

exam week, targeting specic groups on

each quarter. Their main goal is to overall Generation Rx toolkit downloaawareness of the dangers of prescriptabuse on the Ohio University campus.

Interested in learning more about GeRx? Visit cardinalhealth.com/generatiodownload the toolkit.

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PRSUCCESS 2011 Pg

The evolving world of social medntInued FromadviSoRS

As public relations students with careers just

on the horizon, it is necessary to be preparingfor the future.

To accomplish this, its important to understandthat its more than just getting a degree and havinga professional-looking resume. In addition, itsabout learning how to effectively communicateto a wide range of audiences by utilizing themost up-to-date communication tools in theever-changing globalculture and society.

Social media is

one of the biggest andmost efcient waysto accomplish this.Social networkingsites help spreadnews quickly andcreate a more-desiredonline buzz.

Google+ is a newsocial media outletthat is becomingnecessary to be

connected with.

Although it hasonly been on the webfor a few months, ithas quickly grown tomore than 30 millionusers from a widerange of professions.

There are many views about Google+ and itsrelations to the public relations world Becausethe world has an increased dependence on

social networks, such as Twitter and Facebook,as future PR professionals it is imperative to beable to use and be knowledgeable about newand emerging forms social media.

Rebecca Odell, communications coordinator

for Big Red Rooster, said that although early to know the success of Google+ s

thinks it is really important for PR profesto be familiar with the network.In every position in the PR industry,

some kind of social component, Odell sset yourself apart from your competitorssure you show companies that you undsocial media, know how to use it and reach audiences with it. Google+ is still n

I think it will be interesee how it evolvebeing said, I still thit is really importan

and be familiar wthis new social meworks.

Using Googleother new formsocial media canestablish credibilPR professionals using new forms omedia can help dcreative or new strategies for futureand employers by rlarger audiences.

In addition, the gnumber of Gusers can help network with oth

professionals from athe world. These connections and relatican potentially help students learn abo

job opportunities.Being able to add Google+ to

set will help students stand out frocompetitors. It will not only add to a rbut it will also show employers how marand knowledgeable a student is about thevolving communications world.

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ersity Communications and Marketing,ron Childrens Hospital, AKHIA Publictions and Marketing Communications, andonwide Childrens Hospital.

Odell currently is a Central Ohio PRSAmber. She held positions at the Ohioartment of Development and Nationwidedrens Hospital.

Although Odell made contacts withagues during her internships, she stressedprofessors could serve as vital network

acts too. One of her college professorsnected her with her current position.ently, Odell is the communicationsdinator for Big Red Rooster, a Columbus,

o multidimensional brand experience rm.

er position, she assists the rms mediaions, marketing, internal communicationssocial media functions.

Odells main advice regarding vital careers is that writing is the one differentiator thatmake you stand out above the competition,ake it seriously. She went on further toss the importance of paying attentionournalism courses and making time fornships. Odell described internships astically post-grad employment requirements

his competitive environment. Theyll help

rene your skills in a real-world setting,n effective time management and discovercareer goals, Odell said.

Odell decided to become a Scripps PRSSAessional Advisor because her mentorsed a supporting role in her internship andsearches.

view advising as an opportunity to pay itard and help Ohio University students astransition into the real world, Odell said.

ou ever need a neutral party to offer resume

ce or proofread your cover letter, just shootan email.Ohio Universitys PRSSA Chapter is proud

elcome Devin Hughes and Rebecca Odellhe new professional advisors for 2011.

By: sara lowenstein

ron Brown, Fahlgren Mortine

te Simpson, MWW

drew Yunker, Powers Agency

Stephanie Busack, Express

Kevin Kemper, SBC Advertising

Ryan Akrom, SBC Advertising

Rebecca Odell, Big Red Rooster

Dr. Stephen Iseman, Ohio Northern Univ

Kristen Spirko, Miss Universe Organizat

Special thanks to Scripps PRSSA fall speaker

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PRSUCCESS 2011 Pg

tudents gain valuable experience through internshy: Kailey Adams

Kellie Snyder

Intern Queen Virtual Intern

Meet the interns

Bethany Scott

Nationwide Childrens Hospital Intern

Most college students spend their summersxing by the pool, sleeping in, and leavinghoughts of school behind. However, many

pps students did the exact opposite, workingic relations internships all summer with bigpanies across the nation to further their PR

wledge and experience. Bethany Scott ande Snyder are two students who spent theirmer doing just that.ethany, a senior majoring in public relations,ned in Columbus, Ohio with Nationwidedrens Hospital. Kellie, a junior public relationsor, with minors in business and economics,pleted a virtual internship with Intern Queen,

ed in Los Angeles, Calif. Below, they recapinternships in a Q&A and provide lessonsadvice for underclassmen to keep in mind

hey begin the internship process.

What tasks were you asked to complete

an average day?

hany: I worked on pitching local/regionalia, sending broadcast reports to hospitalinistration, updating the media log and ling

ia requests.ie: I updated the Intern Queen Facebook

e and Twitter account; worked with clientsost internship listings and secure interns;arched new market possibilities and

motional ideas; edited, wrote and uploadeds to the Intern Queen website; and managedtionwide network of Intern Queen Campus

bassadors.

Who did you work with in the company?

e you the only intern?

hany: I worked on the media relationsm; it was a subdivision of the marketing/PRartment. I was not the only intern. Theree four other interns within the Marketing &department. However, the other four internsked in different subdivisons.ie: I worked with the CEO, Lauren Bergerthree other interns on a daily basis. The

e other interns were from the UniversityMissouri, Penn State and the University ofnecticut.

What was the hardest task you were asked

o?hany: The biggest task that I worked on was

compiling a 20-page media pitch reportAspart of my research, I compiled data on someof the top magazines and newspapers: Time,Newsweek, USA Today and The Wall StreetJournal.

Kellie: The hardest task I was asked to do wasto create the itinerary and contact sheet for therst ever Intern Queen Party that was held in

New York City. I was responsible for coordinating

the schedule for this event, which attracted over850 guests and hosted a panel of 10 internshipcoordinators.

Q: What was the most exciting experience

from your internship?

Bethany: The most exciting experience I hadwas to be a part of the brand launch. NationwideChildrens, in honor of their new hospital openingnext year, redesigned their website, logo, sloganand all of their print materials. It was greatto be a part of the planning; then to see it all

play out at the end was very rewarding. I alsoloved working with a seven-year-old girl namedLilly Decker. The Columbus Dispatch wrote aseries about her as she received chemotherapytreatments, and also highlighted her time atFlying Horse Farms-- a camp located outside ofCleveland, Ohio for children with cancer. I wasable to accompany the media on three of herchemotherapy treatmentsThe best part waswhen the nurse practitioner told Lillys familythat she no longer needed chemotherapy. Thefamilys reaction is something that I will neverforget.

Kellie: The most exciting experience finternship was traveling to New York CitIntern Queen Party. It was extremely reto see the results of my planning and proefforts.

Q: In what ways did Scripps best prep

for this internship?

Bethany: Scripps denitely prepared

internship, especially Journalism 370 wFarkas. In 370, we focused a lot onrelations. The class was denitely uteaching me how to pitch the media, whquite often in my internship.Kellie: Scripps best prepared me internship by equipping me with the communicate on a professional levthe knowledge to develop effective ostrategies. Some of the clients I workincluded Teen Vogue, MTV, Us WeeklyaPR. It was important that I knew how to

myself in an impressive manner when with these distinguished clients.Q: What is the biggest lesson you

while in your internship?

Bethany: I learned to always pay attedetail and constantly take notes.Kellie: The biggest lesson I learned wto manage my time effectivelyI wasto prioritize, organize and strategize in accomplish all of the projects for whicresponsible. Now, I feel totally conde

time management abilities.


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PRSUCCESS 2011 Pg

mPreSSIonS From Page 4

PR

s a public relations student, what is learnedass can be applied to ImPRessions work.experience gained from ImPRessions canto highly sought after internships.nterning in the industry provides more

wledge and experience that can be broughtk to Athens and applied with work on theety of ImPRessions accounts. In this way,entire rm benets from the growth of one

ent. In return, each student benets from

growth of ImPRessions.mPRessions gives PR students the chanceuild a brand starting as early as freshman, and shape their future in the PR industry.opportunity is up for the taking. Will youe your ImPRession?

Hello PR Success readers,

Wow, can you believe that fall quarter hascome to an end? This quarter has been an amaz-

ing experience for myself being on the ScrippsPRSSA executive board and putting together myrst issue of PR Success. First of all, I would

like to thank all of those who helped make thisissue stay true to its name and be a success.Secondly, I would like to congratulate everyonewho contributed to PR Success last year, espe-cially former PR Success Editor-in-chief GraceNaugle. All of your contributions helped ourchapter win the 2011 PRSSA National Teahanfor Outstanding Chapter Newsletter. I hope to

continue the success of our chapter nethis year, with the help of PRSSA execour wonderful Faculty Advisor Dan Farprofessional advisors and dedicated m

Lastly, I would like to thank all the PR Sreaders, current and past PRSSA membE.W. Scripps School of Journalism studeulty and alumni for your undying supporthat you all enjoy this issue; all the studvolved put a great deal of time and effoHave an enjoyable winter break!

Peace, love and PR,

Amanda StefanikVP of Public Relations

@ScrippsPRSSA Twitter mentionsnspears13:ready for @ScrippsPRSSA

nksgiving dinner tonight. Real food

PR chat..what could be better?

annelw:was refreshing to see so many

derclassman at the @ScrippsPRSSA

anksgiving dinner last night.

rippsPRSSA

@HeatherFarr12:Excited to see who is thinking of

running for next years #scrippsPRSSA

exec board at the meeting tonight!

@ScrippsPRSSA

@Dr_Iseman:Thanks to all of the students at

@ScrippsPRSSA for being such great

listeners this evening! I always enjoy

visiting your chapter!

@Danfarkas:140 characters cant

express how proud I am of

@ScrippsPRSSA for their Teahan

award. A national honor coming

to Athens.

@mjclark:@ScrippsPRSSA @ohiou I am

bringing back the Teahan for

Outstanding Newsletter for you.

Congrats!!

Success

Letter from the Editor

pr success- fall 2011 edition

Documents