Parrallel duties for the sake of each brand Promotion of novelties (press kits, one-to-one presentations, newsletters)Digital media management (social network, beauty portals, bloggers)Online press service updatesOrganisation of press eventsPress promotion of official Guerlain make-up artist for Poland

Supported by…

Spokesperson for the press / Max Factor ambassador in PolandParticipation in beauty shoots for magazines Professional tips published in Polish press or official Facebook fanpageSupport in BTL/ATL driving sales actions (Podium, equity driven actions, VIP evenings in KA, Digital contest…)Trainer for BC, Fans, Bloggers…

Vast network of contactsData base containing more than 100 beauty editors across printed and digital mediaProfessional & intimate relationship with top beauty editors

GIVENCHY Play Sport press launch @ Paris– Dominika Baranowska (Diparlux), Justin Timberlake (Givenchy testimonial), Marta Cieplak (Viva!)

GUERLAIN La Petite Robe Noire press launch @ Paris – Dominika Baranowska (Diparlux), Ewa Sarnowicz (Twój Styl)

Efficient Online Press ServiceWebsite containing press kits & photosPermanent access for journalists to all press dossiers, advertorials, packshots, moodboards for every brands in our portfolio.Atributed with power search, archive, instant newsletter tool .

Scale: More than 300 active users!

The majority of which top journalists in Poland

Useful tool in daily contact with journalists

Impressive results:• Media coverage 526 PR clips from

January 2012 to September 2012

• Key media highlights – 15 PR full pages!

• Continuous growth in terms of PR area and PR value across polish press!

Volume Glamour Max Definition in Uroda

Givenchy and Guerlain eye shadows in InStyle

• 137.645.000 impressions from January 2012 to August 2012!• Impressive print media results• Methodology (Circulation (number of sold copies) *2,3)

• 4,8 MM PLN of equivalent press coverage from January 2012 to August 2012!

• Methodology (share of the clippings per page x value of the page per magazine)

BourjoisPR report

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BourjoisPR report

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Essence PR report

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Essence PR report

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GuerlainPR report

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GuerlainPR report

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Poppy field @ the Royal Castle Square in Warsaw for launch of KENZO Flower: 44 press pre-views preceeding the event & 43 post-event publications; even Poland’s first democratic prime minister Tadeusz Mazowiecki had been photographed for the leading daily newspaper „Gazeta Wyborcza” holding a KENZO poppy flower!

Introduction of ESSENCE brand in Poland through inviting journalists to the ESSENCE „avatar” Cosma’s apartement (specially decorated flat with intimate, cozy atmosfere) / arrival of key 27 journalists from leading teen & women’s magazines: Bravo, Dziewczyna, Fun Club, ELLE, InStyle, Joy, Twój Styl…

ESSENCE strongly & visibly marked its arrival in the Polish press!

BOURJOIS spring novelties presentation at vintage style showroom Forget-Me-Not: arrival of 60 journalists, make up corner with make up artist - possibility to test new products, a lot of journalists took the opportunity…

•Launch of KENZO Flower TAG at the Centre of Contemporary Art (graffiti painting & photo exhibition): 26 journalists arrived, beauty product event with an artistic edge, wild interest in the link to graffiti („TAG”)

29 publications after

Systematic pre-testing on Bourjois and Essence novelties through beauty portals: ibeauty.pl, bangla.pl, wizaz.pl

In store promotion, after winning a prestigeous award - Kosmetyk Wszech Czasów (Beauty Product of All Times) – granted by Wizaz.pl, Bourjois Micellar Cleansing Water is being sold with an eye-catching sticker!

Example of a promo-banner on ibeauty home page. The banner is linked to the article about Bourjois mascara and test partecipation rules.

Test results instantly communicated on Bourjois facebook profile.

The best examples of claims generated by ibeauty.pl users:

85% consumers after Bourjois lip gloss application have found their lips plumped and nicely enhanced.

88% claims that Bourjois lip gloss is very resistant.

96% appreciated the new, easier to use aplicator.

Brands in the DIPARLUX/SOFRALUX portfolio regularly see their products awarded in prestigeous contests, such as:

Złoty Nos, organised by the glossy monthly PANI – last year’s readers’ award went to Shalimar Parfum Initial eau de parfum by GUERLAIN

BestBeautyBuys, held by InStyle magazine – on of last

year’s edition’s winner was the Volume Glamour Max mascara from BOURJOIS

Example of action with Douglas:

along with purchase of Healthy Mix foundation, the client receives a mascara or lip gloss miniature, which she can attach to her mobile phone

The action was widely communicated in the press, through full page coops with Douglas

Rich Facebook content weekly competition „insider pictures” user engageing innovation BC tips profile linked to Twitter Link to e- business In store promotion

Cohesive strategyInnovationPioneering – first cosmetic brand on Instagram & Pinspire in Poland!

www.facebook.com/Bourjois.Polska

InstagramLeader in visual off-the -beaten track communication!Bourjois Polska is one of the first cosmetic brands using Instagram platform!

Pinspire.plPhoto mood board,

inspirations and a good way to promote our products in an unconventional way.

Advantage: pinspire.pl allows geo-targeting and maximum

reach in our geographic area.

TwitterInstant

communicationStrongly

linked to Bourjois Polska

Facebook fan page

YouTubeAugmenting brand

awereness through the most popular beauty vlogs

Regular cooperation and everyday contact with influential

beauty bloggers (15 bloggers strictly collaborating with

BOURJOIS & 10 with ESSENCE)=> BOURJOIS & ESSENCE have

built themselves a powerful position in the beauty bloggers’

community!

Opinion leading bloggers strongly involved in product testing.

BOURJOIS & ESSENCE regularly participate in Warsaw

YouTube Meetings organized by beauty bloggers.

ISSEY MIYAKE sponsors the 34rd Warsaw Marathon!

Marathon patron: Polish president Bronisław Komorowski

Start & finishline at the National Stadium in Warsaw

Over 8 000 participants

As a sponsor, ISSEY MIYAKE will profit from benefits:

•Presence of logo on the sponsorship line and PR materials

(posters, brochures, folders)

•Starter sets for participants: sample of L’Eau d’Issey Pour Homme

Sport eau de toilette + brochure promoting the fragrance, in

cooperation with Sephora

•L’Eau d’Issey Pour Homme Sport animators at the National

Stadium

•COOP ad in a newspaper announcing the Marathon, circulation :

20 000 copies

ISSEY MIYAKE L’Eau d’Issey Pour Homme Sport has its own podium at the National Stadium in Warsaw!

JOANNA KOWALSKA, official MUA for GUERLAINWorking for DIPARLUX since 2002, Is working regularly for TV & press as official representative of GUERLAINAlways present at every GUERLAIN launch, does the models’ make-up, presents the novelties’ assets and instructs the audience how to use them & make the most of themHas taken part in numerous photo shoots (also abroad), mainly for the prestigeous glossy monthly magazines.

Avanti Make-up Trendy Show

Margo WęgierekAcademy of Fine Arts graduale (painting, sculpture & textile design). Make-up artist & hair stylist. Prepares models for fashion shoots, works with actresses & singers. Travels all around the world for her job. Works with the best magazines: ELLE, Twój Styl, PANI, VIVA!, Glamour, private friend of many Polish celebrities.

ProfileFamous MUA dedicated to media, only for PR activities Brand ambassador for journalistsStrong awareness / recognition„Show-girl”VIP for big events

Kasia ZarembaWorks in major fashion shoots: beauty, people; also advertising and TV show. Has worked with Emmanuelle Seigner & Eve Mendes. Did the make-up of the 2006 Miss World finalists. Private make-up artist of Polish celebrities : Kora & Kasia Figura. Make-up artist during many TV shows: 1st edition of the „Top Model”, MTV Rekreacje, You Can Dance; advertising: Head&Shoulders (TV campaign for Poland & Russia), Plus, Heyah, Cropp, Ziaja; videoclips: Monika Brodka, Fisz, Tomek Makowiecki.

ProfilePolivalent MUA dedicated to press and daily businessBrand ambassador close to journalistsBeauty advisor for online communitiesTrainer for beauty consultantsVIP for in-store eventsPotentially available all year long

20 years experience and relation with polish journalistsStrong specialisation in PR cosmetics Fluid contact with journalist thanks to performing press service on line.Trade up possibility: Selective brands portfolio would allow the upgrade of current PR environment .Better integration of PR in distributor organisation would generate synergies in all business touch points: masterplan deployment in-store coop with Key Accounts e-business staff trainingSALESReactivation of MUA strategy in Poland thanks to:Better availability (120 days instead of 30 days / year)Integration of MUA in all business touch points and not only in PR. (In-store activities, Digital, Training…)

Management of all scop of PR activities by dedicated Max Factor person (Press activities, Events, Pre-seeding, Awards, social nework , MUA strategy) Yearly fee + Social media outreach fee

MUA integrated in Sofralux team/payroll (120 days/year vs 30 currently)

Availability of all PR tools and contacts for the brand

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