pr usage of interactive video
DESCRIPTION
The media landscape is getting increasingly cluttered each day with traditional media beginning to loose mindshare to disruptive media.PR needs to evolve to leverage on traditional media and new media to effectively manage the message and develop an ongoing conversation around the brands promoted.TRANSCRIPT
How PR Communication can benefit from
Interactive Video Solutions
Enabling the message to be managed effectively to generate tangible ROI for your
clients
Feel free to give any comments & feedback to [email protected]
Presents
IntroductionThe media landscape is getting increasingly cluttered each day with traditional media beginning to loose
mindshare to disruptive media.
UGC (User generated content) has begun to switch the power of the message away from traditional media owners and platforms.
PR needs to evolve to leverage on traditional media and new media to effectively manage the message and develop an ongoing conversation around the brands promoted.
Disruptive media includes video, blogs, social networks, tweets, and
other UGC
The evolving media universe
PR now has to communicate across
all media planets
Traditional media planet New media planet
How PR can benefit from interactive video
PR firms can now increase the control and
format of the message while driving revenue
potential through viewer engagement.
Using video segments to explain in finer detail of the brand message, on a
continual basis.
Enable interactive elements to further
enhance and develop the communication process between brands and consumers.
Communication opportunities with interactive video
Sales communication
Customer Testimonials Success StoriesCustomer Presentations
Product Demonstrations
Corporate Overview
Post sale support and maintenance videos
Internal Communications
Event/Conference and Trade Show Communications
Market research, focus groups and
polling
Viral Video
Infomercials
PR Support Materials
Community Relations
Event Presentation
Round Table Sessions
Q&A Expert sessionsCorporatecommunication
Marketing communication
Public Relations & Brand Communication
How interactive video works
Masthead for strategic branding of channel
Video window that displays the relevant
segment as selected by the viewer
Interactive panel enables viewers to respond with
the relevant content based on the video
segmentSharing of content via social media & portals
Playlist of other segments to increase viewing time
Branded content as the future
80% of the respondents said
branded entertainment will play a bigger role in the future.
38% plan to spend more on branded
entertainment as an alternative to the 30-second commercial.
Source: http://www.ana.net/news/content/2136
The complete solution for PR
• Enable your clients to have a dedicated online video channel for effective 2-way communication.
• A wide range of content can be developed easily and cost-effectively on a long term basis.
• Leverage on traditional media to build awareness but harness the channel to generate tangible results.
Take-away quote"The "Always On" Brand (AOB) is a concept that I use to describe how your brand should operate in today's ever-connected world. The AOB is a brand that is
actively broadcasting and listening at the same time, all of the time. It's the kind of brand that knows what it wants to say, but is not afraid to listen to feedback and react accordingly.
The AOB is the kind of brand that will be successful in the coming years, and the kind of brand that you should aspire to be!"
Cory Treffiletti, president and managing partner for Catalyst SF
About ActiveChannelWe produce local lifestyle content for leading brands on a wide range of topics as well as the platform to allow the viewers to interact
with our content
Check out www.activechannel.tv to find out more