pr vs trusted stories in innovative ecosystem
TRANSCRIPT
trust replaces PR
bart brouwers, @brewbart, January 3, 2016
the importance of trusted storytelling
in an innovative ecosystem
trust replaces PR
This is a concept.
bart brouwers, @brewbart, January 3, 2016
trust replaces PR
This is a concept.
Don’t worry. It will get better.
bart brouwers, @brewbart, January 3, 2016
trust replaces PR
trusted stories make innovative business
bart brouwers, @brewbart, January 3, 2016
innovative companies
Innovative (High Tech) Value > trusted stories > Business Value
bart brouwers, @brewbart, January 3, 2016
innovative companies
Innovative (High Tech) Value > trusted stories > Business Value
bart brouwers, @brewbart, January 3, 2016
interested audiences
innovative companies
Innovative (High Tech) Value > trusted stories > Business Value
bart brouwers, @brewbart, January 3, 2016
interested audiences
Funders, investors, clients
innovative companies
Innovative (High Tech) Value > trusted stories > Business Value
bart brouwers, @brewbart, January 3, 2016
interested audiences
Funders, investors, clients
innovative companies
Innovative (High Tech) Value > trusted stories > Business Value
?
?
bart brouwers, @brewbart, January 3, 2016
interested audiences
Funders, investors, clients
innovative companies
Innovative (High Tech) Value > trusted stories > Business Value
bart brouwers, @brewbart, January 3, 2016
valuable stories interested
audiences
Funders, investors, clients
innovative companies
Innovative (High Tech) Value > trusted stories > Business Value
bart brouwers, @brewbart, January 3, 2016
valuable stories interested
audiences
Funders, investors, clients
innovative companies
Innovative (High Tech) Value > trusted stories > Business Value
PR(non trusted
source)
bart brouwers, @brewbart, January 3, 2016
valuable stories interested
audiences
Funders, investors, clients
innovative companies
Innovative (High Tech) Value > trusted stories > Business Value
PR(non trusted
source)
bart brouwers, @brewbart, January 3, 2016
valuable stories interested
audiences
Funders, investors, clients
innovative companies
Innovative (High Tech) Value > trusted stories > Business Value
PR(non trusted
source)
???
bart brouwers, @brewbart, January 3, 2016
valuable stories interested
audiences
Funders, investors, clients
innovative companies
Innovative (High Tech) Value > trusted stories > Business Value
PR(non trusted
source)
journalism?
bart brouwers, @brewbart, January 3, 2016
valuable stories interested
audiences
Funders, investors, clients
innovative companies
Innovative (High Tech) Value > trusted stories > Business Value
PR(non trusted
source)
storytelling
bart brouwers, @brewbart, January 3, 2016
valuable stories interested
audiences
Funders, investors, clients
basic trusted source
innovative companies
Innovative (High Tech) Value > trusted stories > Business Value
PR(non trusted
source)
bart brouwers, @brewbart, January 3, 2016
valuable stories interested
audiences
Funders, investors, clients
basic trusted source
innovative companies
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR(non trusted
source)
bart brouwers, @brewbart, January 3, 2016
valuable stories interested
audiences
Funders, investors, clients
basic trusted source
innovative companies
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR(non trusted
source)
portfolio
bart brouwers, @brewbart, January 3, 2016
valuable stories interested
audiences
Funders, investors, clients
basic trusted source
innovative companies
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR(non trusted
source)
portfolio
bart brouwers, @brewbart, January 3, 2016
valuable stories interested
audiences
Funders, investors, clients
basic trusted source
innovative companies
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR(non trusted
source)
highly trustedsources
portfolio
bart brouwers, @brewbart, January 3, 2016
valuable stories interested
audiences
Funders, investors, clients
basic trusted source
innovative companies
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR(non trusted
source)
highly trustedsources
portfolio
bart brouwers, @brewbart, January 3, 2016
valuable stories interested
audiences
Funders, investors, clients
basic trusted source
innovative companies
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR(non trusted
source)
highly trustedsources
portfolio
bart brouwers, @brewbart, January 3, 2016
valuable stories interested
audiences
Funders, investors, clients
basic trusted source
innovative companies
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR(non trusted
source)
trust
highly trustedsources
portfolio
bart brouwers, @brewbart, January 3, 2016
valuable stories interested
audiences
Funders, investors, clients
basic trusted source
innovative companies
trust
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR(non trusted
source)
trust
highly trustedsources
portfolio
bart brouwers, @brewbart, January 3, 2016
valuable stories interested
audiences
Funders, investors, clients
basic trusted source
innovative companies
trust
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR(non trusted
source)
trust
highly trustedsources
portfolio
bart brouwers, @brewbart, January 3, 2016
valuable stories interested
audiences
Funders, investors, clients
basic trusted source
innovative companies
trust
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR(non trusted
source)
trust
highly trustedsources
portfolio
business
bart brouwers, @brewbart, January 3, 2016
valuable stories interested
audiences
Funders, investors, clients
basic trusted source
innovative companies
trust
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR(non trusted
source)
trust
highly trustedsources
portfolio
business government
knowledgeinstitutes
corporates
bart brouwers, @brewbart, January 3, 2016
valuable stories interested
audiences
Funders, investors, clients
basic trusted source
innovative companies
trust
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR(non trusted
source)
trust
highly trustedsources
portfolio
business government
knowledgeinstitutes
corporates
bart brouwers, @brewbart, January 3, 2016
valuable stories interested
audiences
Funders, investors, clients
basic trusted source
innovative companies
trust
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR(non trusted
source)
trust
highly trustedsources
portfolio
business government
knowledgeinstitutes
corporates
bart brouwers, @brewbart, January 3, 2016
valuable stories interested
audiences
Funders, investors, clients
basic trusted source
innovative companies
trust
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR(non trusted
source)
trust
highly trustedsources
portfolio
business government
knowledgeinstitutes
corporates
bart brouwers, @brewbart, January 3, 2016
valuable stories interested
audiences
Funders, investors, clients
basic trusted source
innovative companies
trust
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR(non trusted
source)
trust
highly trustedsources
portfolio
government
knowledgeinstitutes
corporatesbusiness
bart brouwers, @brewbart, January 3, 2016
valuable stories interested
audiences
Funders, investors, clients
basic trusted source
innovative companies
trust
trust
Innovative (High Tech) Value > trusted stories > Business Value
PR(non trusted
source)
trust
highly trustedsources
portfolio
government
knowledgeinstitutes
corporatesbusiness
bart brouwers, @brewbart, January 3, 2016
trusted stories make innovative business
bart brouwers, @brewbart, January 3, 2016