Demographic scaleA-Upper middle class-Doctors/ProfessionalsB-Middle class-managers/IntermediateC1-Lower middle class-SupervisorsC2-Skilled working class-skilled manual workersD-Working class-Semi and unskilled manual workersE-Those at the lowest-Pensioners/Students

Quantitative data – Is numerical data that can be implemented into graphs and charts.

Qualitative data – is data that is harder to interpret it usually includes facts or people’s opinions.

Mainstream FilmStar Wars is a very popular mainstream film. It was recently brought back after many years for a new modern day film. The oldest Star Wars film came out in 1977 and the newest being 2016. This shows just how successful mainstream films can be due to it still being very popular to this day. A Star Wars film always does well at the box office and usually is given a large budget to work with.

AlternativeAn alternative film is something that is different from the common media of conventional topics and forms. Its aim is to stand out of the norm and provide for a different group and audience from mainstream media entirely. An example of this is Scott Pilgrim vs the world. This has a very different take on a film where the story isn’t so easy to follow and there are lots of different random things throughout.

NicheRather than aiming towards a large audience like mainstream films, Niche aims towards a small audience with a particular interest. They don’t usually have a large budget as they usually don’t earn a lot at the box office. However sometimes a niche film does perform really well and earns a lot of money. An example of this is Slumdog millionaire where they earned a huge $377.9 million world-wide.

Audience Profiling

Gender – being male or female.Age – how long someone has been aliveSocio-economic data – such as GDP, life expectancy, literacy and levels of employment.

Psychographics – the study of people according to their aspirations and attitudes Geodemographic – section of people in a geographical location.Sexual orientation – someone’s sexual preferences to which they are attractedRegional identity – this depending on where you live, such as the UK and it being split up like the North East, North West, South and

Blair Witch exit poll : https://www.surveymonkey.co.uk/r/WDTXMKF

Exit poll analysis

When leaving the cinema, I gathered some email addresses of people who also watched the film “Blair Witch”. I noticed that the majority of people who were leaving were young adults, however this may have just been due to the time of day and most adults would have been in work etc.

As you can see by this pie chart, the large majority of the audience that were watching the film were male. This reflects how the film was marketed and isn’t directly aimed towards a mainstream female audience. The way in which people found out about the film is also very interesting. It also correlates with the age range of the audience in which I asked to complete my survey. The age range of those who answered the exit poll were 17-24 and this is a fairly young age bracket and it reflects on how they found out about the film. Just over 60% of the audience said that they found out about the film via

YouTube trailers. This is due to YouTube being commonly used amongst young people and it would be very easy to advertise a film to people of a certain age bracket.

As seen from the answers below, the advertising campaign is responsible for 57% of the audience’s desire to watch the film, this goes to show how effective correct advertising can be on certain audiences. Meaning that having the trailer be shown on YouTube allowed the targeted audience to easily view the trailer and want to watch the film.

Poster Analysis

In the strong follow area we can see the actor’s

names that are starring in the film, this is used to draw attention to the

audience as they may like the specific actors in the

film.

The first thing that you notice when looking at

this poster is the name of the film, it is at the top of the poster and is in large bold text. This is due to it

being in the primary optical area

The colour scheme used is pinks and purples, this resembles the target

audience as these colours socially resembling

females. It also enhances the strong female lead.

The weak follow area has been pretty much negated due to there just being an image of the cast for the bottom half of the poster. This isn’t very common as most film posters would have detailed information at the bottom rather than the top.

The Blair Witch poster is very bold and bright, it has contrast of red and black and both of these

colours resemble danger/death. There isn’t

anything notable in the primary optical area

The poster is very symbolic and it almost looks as though there is a

person/human looking figure being discreetly shown. The thick black lines somewhat resemble 4 limbs, a head

and a chest. This figure as well as being surrounded by red could be

foreshadowing the death of a person in

Trailer analysis

The poster is very symbolic and it almost looks as though there is a

person/human looking figure being discreetly shown. The thick black lines somewhat resemble 4 limbs, a head

and a chest. This figure as well as being surrounded by red could be

foreshadowing the death of a person in

Genre TheorySteve Neil – “genre constitutes elements in repetition and difference. “

Nick Lacey – 5 key areas SettingCharacter NarrativeIconographyStyle

James Bond – Spectre

The setting of a classic James Bond film is all over the world, they are action spy movies and due to this nature they take us to lots of exotic locations. They show us a famous event called the day of the dead which takes place in Mexico, then a cut to show us back in London. These fast cuts from country to country shows us how quickly action spy films take place. The character of bond is shown to be the same as always, he is handsome, fit and always in a suit. This is the stereotypical idea for a spy he also has access to lots of gadgets which we see in the trailer and all of these are common conventions used in spy films. The story is pretty simple there is a protagonist and an antagonist and the whole narrative is that good triumphs evil.

The iconography used in the trailer sticks to the spy/action genre. In this image we can see the protagonists name “James Bond” wrote in red on the wall memorial, symbolizing his death in the war he is currently battling. This is used to create suspension and leave it open to the viewer’s interpretation and make them believe that James is going to die. The style of the film is very similar to

all other James Bond films in regard to there being a bad guy, a love interest and lots of spy action.

Blair Witch

The setting for Blair Witch is in a forest which seems to have a supernatural spirit haunting them. There is also a building which seems to appear and must have a link to the supernatural side of the film. It is a heavy forest so the canopy makes it consistently dark there to keep with the theme of a horror. The characters in the trailer look keen and eager for adventure. They have a hope of finding someone and they say so in the trailer, this gives them a good character basis and allows the audience to understand them and their decision making.

As this is a follow on from one of the first found footage films, the story would be fairly similar. When watching the trailer, the story for the film is basically said out loud. One of the characters is talking about how someone found footage of his sister and they want to go and find her, even though she has been missing for many years. There are many symbols that are used within the trailer and this is due to it being a supernatural horror. The symbol that they use for Blair Witch which is shown at the end of the trailer was in medieval times for the suppositious. As mentioned before, this film is a found-footage horror. The original Blair Witch was one of the first to create a horror film like this so they wanted to pay homage to it by doing it again. It works by having POV shots where it looks like the characters are filming etc. Conclusion

media producers have lots of research methods at their disposal. For example, Audience Profiling can be used to directly aim their trailer/advertising campaign at a certain audience such as students, elderly etc. They can also look at gender and geodemographic to really pin point a targeted audience. I believe this was used for Blair Witch’s advertising campaign due to the results I found on survey monkey. The results I found showed a significant audience of ages from 17-24, it also showed that the greatest way in which people found out about the film was through a YouTube trailer. This shows that using platforms such as YouTube which targets younger audience allows you to advertise media to that audience with little effort. The promotion campaign in this regard would have been very successful as they weren’t targeting elderly who may otherwise wouldn’t have heard of the film due to them not using YouTube.