PR3 Producer & Audience

Olympus has Fallen

Ex President guard Mike Banning gets trapped in the White House during the event of a terrorist attack. He uses his inside knowledge to work with the national security to rescue the president from his kidnappers.

The target audience for Olympus has Fallen would be anyone over 15 years who like action packed movies. The genre of Olympus has Fallen would definitely be action. Olympus has Fallen was produced in 2013. Antoine Fuqua directed Olympus has Fallen. The main actor in Olympus has Fallen Gerard Butler is also the main producer of the film along side Alan Siegel and Mark Gill. Olympus has Fallen was distributed by FilmDistrict. Olympus has Fallen has been a very successful film as it has already taken $154,888,506 just from box office takings. Their budget was $70,000,000 therefore they have made $84,000,000 roughly. Olympus has Fallen was released 17th April 2013 in the UK.

The marketing team for Olympus has Fallen used adverts on television to help advertise and get the word out about the film which would soon be released. The Olympus has Fallen trailer was uploaded to YouTube. This is then watched and shared by people putting it on social networking sites such as Facebook which helped spread the word that it was coming out soon. Other action films being watched at the cinema will have played the trailer before the film being watched as they often broadcast the same genre. Billboards and posters hold up adverts on bus stops and on larger billboards advertising the film. Film magazines related the action genre will have posters, pictures and informational text for people to read about the film. They will also have interviews and reviews in to help people form and opinion on the film.

The producer in my opinion has targeted an audience that like the action genre. I think this because the film has near enough none stop action all the way through the film from start to finish. He addressed his audience by making the film action packed and exciting. The text on the Olympus has Fallen poster is very bold, his catches the audiences eye straight away. They use the main actor Gerard Butler to draw the audience in as he is a well known actor. They use the colours white and red to symbolise danger and this gets the audience thinking instantly.

Test ScreeningProducers of films pay researchers to carry out research on the particular target audience and find out what pleases them. Once he film has been made a draft will be rendered and around 40 – 50 people of the correct target audience will be invited to watch it in a small cinema. The small audience will then fill out questionnaires and give their feedback about what they liked about the film and what they didn’t like about the film. This will then be repeated with a bigger audience with all the negative things re-edited. This is called Test Screening.