pra - proposal medan beauty fair 2014, medan-indonesia

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Page 1: Pra - Proposal Medan Beauty Fair 2014, MEDAN-Indonesia
Page 2: Pra - Proposal Medan Beauty Fair 2014, MEDAN-Indonesia

Event Name: Medan Beauty Fair 2014

Rekomendasi venue:• Hotel Santika Dyandra (MICC)• Centre Point Mall Medan• Tiara Convention Centre• ……………………………………

Date: September (TBC) / 3 daysTime: 10am – 21.00pm (tentative)

Didukung oleh: (organisasi khusus wanita dengan gerak sosial @MEDAN)

Page 3: Pra - Proposal Medan Beauty Fair 2014, MEDAN-Indonesia

Target Visitor• Primary:Female• Age: 17-35• Occupation:

- Pelajar & Mahasiswa (end user)

- Eksekutif Muda (end user)

- Pelaku Usaha & Professional di bidang Beauty

Participants Categories• Beauty, Cosmetics & Skin Care• Hair & Nail Zone• Spa & Wellness• Health & Nutrition• Weight Management

Beauty, Cosmetics

& Skin Care

Page 4: Pra - Proposal Medan Beauty Fair 2014, MEDAN-Indonesia

ProgrammeTutorial - Make-up / Makeover- Hair styling- Facial

Contest- Make-up- Modelling

Talkshow “latest treatment developing issue”Entertainment: Solo Singer, Modelling

direct sales hair stylingmake over & facial contest

Cosmetics Consumer Behaviour Mapping 2014

Page 5: Pra - Proposal Medan Beauty Fair 2014, MEDAN-Indonesia

Unique Selling Proposition

• Beauty Fair pertama di Medan• Cakupan target visitor yang luas, dari konsumen hingga

profesional.• Program acara yang menarik • Harga tiket masuk yang murah dengan timbal balik yang

lebih besar (goodie bag)

• Cakupan produk yang luas

Page 6: Pra - Proposal Medan Beauty Fair 2014, MEDAN-Indonesia

Visual Material

Main Backdrop300x400cm

Page 7: Pra - Proposal Medan Beauty Fair 2014, MEDAN-Indonesia

A300x300cm

B600x300cm

C300x300cm

LAYOUT VENUE

Treatment AreaInteractive Area

Page 8: Pra - Proposal Medan Beauty Fair 2014, MEDAN-Indonesia

HanginBanner90x300cm

Roll Banner60x160cm

Page 9: Pra - Proposal Medan Beauty Fair 2014, MEDAN-Indonesia

Special Merchandise Goodie Bag

Page 10: Pra - Proposal Medan Beauty Fair 2014, MEDAN-Indonesia

Baligho90x400cm

Baligho90x400cm

Page 11: Pra - Proposal Medan Beauty Fair 2014, MEDAN-Indonesia

FAQ’s• Apakah Medan Beauty Fair 2014

Medan beauty fair 2014 Adalah Kegiatan dimana merek dagang perawatan tubuh dan sektor jasa yang mencakup mendapatkan kesempatan yang sama untuk mempromosikan dan atau melakukan strategi pemasaran terhadap pasar di medan.

• Kapan dan dimana?Medan beauty fair 2014 direncanakan untuk dilakukan pada pertengahan 2014 di lokasi yang menjadi rekomendasi terbaik terhadap kemungkinan menghadirkan keramaian dengan manfaat positif yang tersegmentasikan.

• Keuntungan apa yang didapatkan dengan keikutsertaan ?Medan beauty fair 2014 adalah program pemasaran langsung yang dilakukan dengan keuntungan partisipan aktif terhadap pembacaan kecenderungan pasar, pengenalan produk unggulan, program pemasaran aktif, pertemuan pelaku usaha industri perawatan tubuh.

Page 12: Pra - Proposal Medan Beauty Fair 2014, MEDAN-Indonesia

SPD Communication is an integrated marketing communication company based in Medan and Jakarta, Indonesia.

Since 1989, SPD Communication has been providing Integrated Marketing Solution for our business partners. Our strength lies in our ability to recognize and deliver the brand message to its target market.Our works include Media & Advertising, Creative Solution, Production Unit, Post Production, Brand Activation, and Digital Marketing. Utilizing state-of-the-art production equipment, we are able to produce a high quality, professional and effective advertising material.Emphasizing creativity, innovation, and effectiveness, SPD Communication looks forward to building a mutual business relationship with you and grow together as a business partner.