practical part of the project mice natalia m
TRANSCRIPT
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MICE tourism as a strategic factor of socio-economic national and regional
development: Russia and Rostov Area
Lecturer
PhD student
Natalia Morozova
Don State Technical University
Practical part of the project
MICE tourism segmentation:Regional assessment
MICEMeetingsIncentive
ConferencesEvents
MEETING – one of the key concept of MICE-industry
The global volume of MICE
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16%
11%
Corporate trips: individuals and groups
73%
Conferences
Exhibitions
"Step by Step" company estimates
Top 10 destinations for MICE business
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The new top 20 country rankings, according to
the number of confirmed major meetings held,
are:
The top 20 city rankings, again going by the
number of meetings hosted in 2011, are:
1. USA –759 meetings
2. Germany –577
3. Spain –463
4. UK –434
5. France –428
6. Italy –3637. Brazil –304
8. China –302
9. Netherlands –291
10. Austria –267
1. Vienna –181 meetings
2. Paris –174
3. Barcelona –150
4. Berlin –147
5. Singapore –142
6. Madrid –130
7. London –115
8. Amsterdam –114
9. Istanbul –113
10. Beijing –111
(Source: The International Conference and Convention Association (ICCA) publication www.iccaworld.com)
Russia business tourism structure
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MICE-events
80 %
"Step by Step" company estimates
Business trips
20 %
National and regional level of MICE and business tourism:
Russia and Rostov region
Share of Russian business travelers
is 18%
More than 75% of arrivals to Rostov Region - for business,
are business tourists
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Economy and society Innovativeness affect MICE – Technology development
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MICE – The catalyst is the rapid development of
modern business and communication infrastructure
MICE-industry has kept the pre-crisis period improvements and innovations
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Saving positions
Product and process
technology Investments
New products
development
New processes, the company's
management Creation and
implementation
Innovations Innovations
Economic recession
Economic growth
Strengthening efforts – positions
growth
The Exhibition as a key way of innovative ideas promotion and implementation
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Priority areas for business in the field of exhibition activities
New trends in the market strategies Implementation
Your own marketing approach to the exhibition organizations Creation
Implementation of comprehensive activities for the development Federal cross-industry and intersectoral network projects
Involvement of Global and International exhibition brands; Intercontinental cooperation development for the Russian companies participation in the international MICE market
Conquest Loyalty young target audienceDeveloped by author for Rostov region on the example of the Exhibition Association "RESTEC Exhibition Company", St. Petersburg
Congress bureau (CVB) - Innovative element of regional Economy structure
Main objectives of CVB:- Congress opportunities of city / region destinations Distribution I
in the market of the International meetings;
- Attracting market participants of the International meetings city / region destinations,- Assistance to the International events planners when choosing Event Venues.
Main principles of organization CVB:
- Non-commercial activities, which provides the impartiality when choosing a service provider for scheduling international meetings;
- An official status and recognition by the administration the city / region as the official representative in the market of international meetings;
- Gratuitous services to the planners of international meetings.
As a result of of:
Growing number and the Congress held MICE events in the region
Increase in the number of international tourist arrivals
Replenishment the regional budget, thereby contributing the growth of the regional economy and prosperity of the region and its individual cities as a consequence of the functioning of the business travel industry
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Possessing high multiplicative effect MICE industry has a positive effect on:
- the regional economy development,
- single metropolis,
- social infrastructure
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MICE-Industry influence
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Thank you for your attention!
Natalia Morozova
Don State Technical University
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Contact details
Lecturer, PhD studentNatalia [email protected]@yandex.ru
Russia,Rostov-on-Don
Don tourism http://www.dontourism.ru/en/
Don State Technical Universityhttp://www.donstu.ru