Vol 1, Issue 4February-March, 2011

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We Storm The Industry

In The land Of The Narmada

BouquetsAll The Way

Industry Exposure

Basketball Wunderdogs

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Dr. Shashikala Gurpur Adds More Woman Power

Tete-a-tete With PAT

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Pg 11

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Vatsala Dimri

The 62nd Republic Day was celebrated enthusiastically by the Staff and Students of SIMC, SIBM, SCDL and Symbiosis Society, Bengaluru. The function was hosted by SIMC Bengaluru.The day started with flag hoisting by the Guest of Honour, Mr. Ramesh Ramanathan,Co-Founder, Janaagraha. He is also the National Technical Advisor, Jawaharlal Nehru Urban Renewal Mission, Government of India and Principal Advisor to the Government of Rajasthan with regard to State Urban Reforms and has decades of experience in urban microfinance. Mr. Ramanathan shared his experience of leaving his successful career as a high-flying Citibanker

in New York and returning to India. He spoke about how he, along with his wife, started Janaagraha as a movement to encourage people's participation in public governance.He discussed about the various problems that India is facing and the important measures to be taken in order to resolve them.He motivated the students by underlining the importance of the day and also emphasized that as responsible citizens, it was their duty to make an effort to bring about the change they wanted to see in the society. The interaction was an overwhelming experience for all. The Program was efficiently hosted by Pooja Pillai, SIMC and Shalin Kotia, SIBM. Various cultural activities and speeches

were presented by the students. The Celebrations ended with a vote of thanks by Himadri Garg, Vice President,

Most of us would have heard of those unbelievable instances of major brands messing up communication in different countries around the world. Take for instance when Kentucky Fried Chicken entered the Chinese market, to their horror they discovered that their slogan "finger lickin' good" meant "eat your fingers off ”! Or when Pepsi entered the Chinese market a few years ago, the translation of their slogan "Pepsi Brings you back to Life" turned out to be a little more literal than they intended. In Chinese, the slogan meant, "Pepsi Brings Your Ancestors Back from the Grave"All these cross cultural gaffes committed by major brands worldwide were dealt with in detail by Professor Atul Tandon, former Director and

Senior Professor at MICA. His session was quite an eye-opener to the various cultural nuances and intricacies that need to be taken into consideration when brands decide to communicate with a global audience. The students analyzed famous ad campaigns that had great impact worldwide such as Nike, United Colours of Benetton, HSBC amongst others. One important point made by PAT was that there are two kinds of advertisement - those that win awards and those that actually help sell the product. PAT’s sessions were extremely informative and gave us a fresh perspective on branding and marketing.

PR & Advertising WorkshopSynjini Nandi

The four day workshop with Mr. Aughi Dalton and Mr. Sudarshan Shrinivasan was refreshingly original. Mr. Aughi Dalton, Director, Learning Innovations, Mumbai is a Brand Consultant who conducts workshops for corporates. He is also a visiting Faculty at Jamnalal Bajaj Institute of Management Studies, Mumbai, NMIMS, Amity Global Business School and several other leading B-Schools. He has worked on a wide range of products and services such as Taj Group of Hotels, Raymonds, Amul Milk products, Limca, U.P. Tourism, Saffola, Life Insurance, Piramal, Siemens, Greaves

Cotton, Golden Tobacco, Citibank, Enercon, Asian Paints, Goodlass Nerolac, Merck and Godrej. He gave the students a thorough insight into the advertising world and also conducted certain exercises to foster creative thinking. For the first time the students tried their hands at ad film making which turned out to be a great learning experience.Mr. Sudarshan Shrinivasan, President of Prognosys Perception

Plus conducted sessions on Public Relations. He conducted a mock press conference which was a total learning experience for the students.

Mr. Aughi Dalton

Mr. Sudarshan Shrinivasan

PAT

And PAT came the response...A tete-a-tete with Professor Atul TandonRochelle Jobard

Ramesh Ramanathan invokes the fervour of Swades

Dr. Shashikala Gurpur onNational Law CommmissionVishal Abhyankar

It is with great pride that we announce the nomination of Dr. (Mrs.) Shashikala Gurpur Murphy, Director, Symbiosis Law School, to the National Law Commission,

Dr. Gurpur has a doctorate in International Law with 15 years

of graduate and postgraduate teaching, advocacy and research experience along with around 3 years of corporate and legal advisory experience enabling research, publications and/or working of innovative ideas with strengths such as leadership abilities, persuasive skills, communication and team skills.

Her list of accolades is long and full of meaningful work. In 2008, she gave a presentation at the International Delegation to Dundee, UK; IALS, Canada. She also initiated the Community Legal Service on Community Lawyering in collaboration with City University of New York School of Law, USA and set up the Permanent Legal Care Centre in Pirangut Village.

These are just a few of her many achievements and talents. Here is wishing her many more such glories. We do hope she will have the voice of the average woman and girl child given a hearing in the government.

Government of India.

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The World is our OysterAvranil Kumar Das

We, the passing out students, had a bonanza - the Outbound Training Program at the Eagle Ridge Resort which made for a great memory bank. Memories shared to be told in posterity: beautiful, happy and bright. There were as many as nine activities, each of them being a group task with a time-limit and a marking matrix. The entire batch was divided into two groups. Each new activity saw a new leader. The entire exercise saw the emergence of some brilliant tactics and ideas in completing tasks. This spanned over two days. The kaleidoscope of memories was the camaraderie, the cool breeze, the unification, the laughter, the green trees, the singing, the sleepless sky, the dancing, the unspoken whisper, the untouched dew - memories old and new, all celebrating the spirit of the times, small, big and in between, that they lived together for now and forever at that magical place called SIMC- B.

Kaveri meetsNarmadaShweta Goud

A trip to bring thelike-minded together, a friendly visit to MICA.

The trip kicked off on a 36 hour journey in the train, wherein we had a whole bogey chartered. Fighting boredom, hunger, heat and sleep, they finally reached their destination, red brick buildings adorning the colour of nature and beauty, MICA, a campus located in the heartland of rural Gujarat. Ahmedabad Darshan was the highlight of the first day with a hot air balloon

ride, some golas and lots of shopping. The second day saw interaction with the MICA faculty facilitated by Mr Alan D’Souza. This was followed by lunch and high tea sponsored bySIMC- B. Students got an excellent chance to interact and gain knowledge and different perspectives to varied issues.

The feedback from the MICA faculty was thus, “students everywhere are not very different, they all are equally intelligent and enterprising”. The Ads presented by the students were also well received. Our students got to see some of the work by the MICA students and their curriculum.

The Sports and Adventure Club, SAC, organized an intra-campus basketball tournament. The players as well as the cheering crowd displayed unparalleled energy and enthusiasm. There was a lot of excitement in the air with everyone exuberantly supporting their respective teams. Ironically, the ‘Underdogs’ won the Boys’ Tournament, emerging Wunderdogs, while the SIBM seniors’ team won the Girls’ Tournament.

Speedy GonsalvesVishal Abhyankar

In a gaming competition organized by SIBM, SIMC- B senior student, Hitesh Dagar won the first prize at the Need for Speed competition. It was tough, but Hitesh sure proved to be a Speedy Gonsalves bagging the first prize.

WunderdogsSrishti Modi

Colossus 2011Vishal Abhyankar

SIBM organized Collosus 2011, which included a number of events from Stunt Mania, Fashion Show, Rock Concert, Ad Film Making to Symbiosis Business Bazaar, Basketball and many other competitions. The event was covered by VJ Siddharth from MTV, one of the main sponsors of the event. All the events were organized on our campus and saw participation from a lot of colleges across the Country.

VJ Siddharth at Colossus 2011

The BikingDaredevils

Fashion Show at Colossus by SIMC-Bseniors.

SuklanginSnehi Sheshtha

Riti Arora

Kunga Sangma

Winners - Girls

Winners - Boys

Underdogs

Nikhil Pandit

Siddharth KhandelwalLathan Zoa SikhaVarun Deshpande

Mohammed Sahle

Prof. Maya Chakravarti Vishwanathan and Mr. Alan D’Souza with the MICA Faculty and Team SIMC- B

Surya Yeramilli

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DRAMA

DANCE

MIND POWERFROLIC

STYLE

BEEN THERE DONE THAT !

ACTION

LAUGH

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Zee Television, Coral Research, Ipsos Indica Research, Insight Instore, CNN IBN, Beehive Communications, O&M, Percept Picture Company, Edstrom, Edelman, Weber Shandwick, Integral PR, Hanmer MSL, Group M, Vogue, Idea Spice, Spykar, Fever 104 FM amongst others.

Scripting- Hindi and English for Corporate Film for ‘Elken Bio Pure’ TBWA Tequila. Students: Sayantan Ray, PM Arun, PradyumnaNarahalli, Priyanka Jayaraj

Branding and Social MarketingOutward Insights (Mumbai) Student: Shweta Goud

Research, Analysis & Report Infollion Research Services Pvt. Ltd Student: Shrey Gandhi

Factual Description of Events Chandra Trio (Jaipur) Student: Arushi Mathur Event Management Vasanthratna (Bangalore) Students: Swapnil Pandey, Snigdha Sharma, Naveen Tanwar.

Media Planning and Understanding Mantrin Advergatising Research Analysis and Report Usha International Ltd Market Student: Disha Birdie

Pitch to Presentation Entranceforms.com Students: Pradyumna Narahalli, Srishti Modi

Find us at Suparana Roy Creativity Revisited

Print Ad by Uchit Gupta

Photographed by Shweta Goud

The placements Season kicked off on a high note with Zee Television coming in and absorbing three students in one swipe for the profiles of Marketing, Programming and Media Research. Students are up for grabs in diverse roles such as as Marketing, Ad Sales, Business Development, Market Research, Media Research,

Live ProjectsSumit KaushikSIMC- B students are actively involved throughout the year in live projects. Some of the projects that they have undertaken are presented here:

Worked in Production Department. International Cross-cultural theatre festival at Man-chester, UK- “Contact the world 2010 theatre festival”. Student: Shrey Gandhi

Strategic Communications & PR Council.Media Centre Management for TIE Entrepreneurial Summit 2010. Student: Sumit Kaushik

Members of the Planning Team Event “Sambhrama” – Annual Family Day of Infosys, Jaipur.Students: Gaurav Narula & Ritesh Verma

Internet Advertising on Yahoo Search Engine. Suksh Technology, Bangalore.Students: Gaurav Narula, Harsh Kathotia

Analyzing Relationship between Customer &CompanyJindal Saw Ltd, BangaloreStudent: Gaurav Narula

Survey on Bangalore Traffic Conditions Bangalore Traffic DepartmentStudents: Snigdha Sharma, Ankita Pal and Harsh Kathotia

These are a couple of creative works by the students of SIMC- B.

Consumer Behavior of VIVEL Soap, Analysis and Report. ITC (Kolkata)

Programming & Content Promotion, Designing & Visualizing, Corporate Communication, Events and BTL Promotions.

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The dawning of the new millennium paved way to many great inventions but the one thing that took the world by storm was perhaps the emergence of Digital Media. A new platform which not only is opening new avenues but is also bringing the people of the world closer to each other, now one wouldn’t even start to imagine in how many ways. SocialNetworking was probably the ultimatebreakthrough in the digital space during the past decade with popular websites like Facebook and Twitter taking the lead. You know that there’s bound to be big business involved when there’s a freshindustry out there which has the potential ofattracting sellers, consumers and marketers all on to a single podium. That’s the place to be and make your voice heard.90% of internet friendly citizens around the globe use online channels tocompare and find the best prices of a product beforepurchasing it. This is what Branding is coming down to, Differentiation - as in the actual sense, no other medium offers the power to analyse and educate yourself about the differences betweencompeting brands as much as the online consortium does.So, when was the last time you walked into a Mall and received a Bluetooth message on your mobile? Mobile media is another such channel which was left underutilized during the past two years. Oncontrary, mobile media has attracted manyyoungsters to adapt to the new platform as the tech savvy youth find it to be a value added service which is being offered by companies. It would beinteresting to know that a vast majority ofpeople who receive such communication are likely toentertain these messages by accepting them as most of them offer information for free. With new age software being developed for smartphones like“Oxicash”, users now have more power given to them, right at their fingertips.So much for competition on the digital front -Microsoft launched its much publicised searchengine “Bing” in 2009 and hoped to bring in a big duel with Google, but did you ever realize that you can be taken to another search engine with help of one? Try “Googling” Bing or try to search for “Google” on Excite and so on, it’s as simple as that to switch. Then what’s the scope of competition on such a platform one might wonder, well virtually

all of them offer the same services, none greater, none lesser and surprisingly all of it seems to go back to one single channel – the World Wide Web. The real competition exists in the race to cast moreimpressions on as many users as possible. The last decade saw a great uprising of the digital era but ladies and gentlemen, you haven’t seen anything yet. Expect bigger things from this platform in the coming years as both marketers and consumers slowly start realizing its potential and start shifting focus to this new side of the world.

Hall Of Fame

I am very impressed wth thisoutstanding woman (IshitaMehta) and give her my strongest recommendation for roles which require intelligence,organization, communication skills, service and a positive attitude.

Sreenesh BhattPlanning DirectorStrategic Planning

Ogilvy & Mather, Bangalore

““

””

Dr. Rashneh N. PardiwalaFounder & Director, CERE

Rochelle Jobard is truly dedicated to her craft and has by far been one of the best student interns to have ever worked with CERE.

The Digital EnsembleSurya Yerramilli

Illustration by Russell Fernandez

Appreciation Mail for PRAD Times:

I am very impressed with the contents of the News letter and also the happenings at SIMC Bangalore.Wish I was there to witness theseinteresting events.

“

”

“Buzz” is about the excitement around brands as seen from the point of view of the consumers. In other words, it is the story of brands that the users enjoy talking about. Just as conversation ebbs and flows, so does interest in a brand. Facebbok tops the list in this category followed by Blackberry and Tata Docomo. The most striking aspect of this year's poll is the number of new brands that have entered the list - and that too at the very top. In fact, four of the five top brands weren't even in the 2010 shortlist: BlackBerry, Tata Docomo, Volkswagen and Micromax. The other trend is the domination of the upper echelons by brands from the mobile space. The report clearly shows that brands like Facebook and Blackeberry are here to stay and would surely take the majority of the share of attention as well as the share of wallet in days to come.

Source: afaqs.com

- Mr. Dilip Londhe

It’s Yesterday Once More

Two years in SIMC – Someone

get me a REPLAY button!!

- Ishita Mehta

Quite simply- the best decision I ever

made was to `settle down’ in SIMC - Russel FernandezA place where I rediscovered myself, no regrets..will

cherish every moment spent at SIMC - Ripple Parekh

It is crucial to know

what NOT to do

- Suparna RoyA mistake which I

would like to cherish...

- Avranil K. Das

Started with a why;

finishing with a why not?

- Neeraja RaghuramanIt was something unpredictable which in the end was right, and we had the time of our lives - Varsha Hegde

acebook is the Buzz word: Says afaqsNeha Mishra

Back to the Future

Sagun NagarAparna Goel

The GE/PI process was very well

coordinated!! GE process was

fun & so was the GD... we had

a quality time & hope to be

there all over again & that too

fr the next 2yr ... :) Thanks to all

the students and the jury panel

for being so nice to us !!!

The whole exercise was very

interactive and a lot of brain

storming in a very short period

of time...Like the motto of

SIMC...this exercise was totally

out of the box and required

out of the box thinking.

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With the seniors passing out as the Pioneer Batch of SIMC- B, we, the Inkslingers bring you the last Issue of PRAD Times of the Academic year 2010 - 11. We create this Issue with great joy as well as a little bit of nostalgia. Publishing PRAD Times has been the most meaningful as well as exciting endeavour duringour times at SIMC-B. We are proud to say that PRAD Times is our creation, and it is very dear to all of us. All the best to the Senior batch and lots of luck to the Juniors.

Russel Fernandez He created the Inkslingers Logo as well as the original Design and Layout of the newsletter. The ink splashes theme that you see in every issue, including this one, was his idea. We owe our kickstart to creativity to him.

As this is our last issue for the year, we would like to take this opportunity to give credit to our senior members, who will not be able to work with us on the next issue and who have been an integral part of our team, without whom it would not have been possible for us to regualrly deliver this newsletter to you.

Editors Suparna Roy Neha Mishra Shweta Goud Vishal Abhyankar

Reporters Avranil Kumar Das Rochelle Jobard Srishti Modi Vatsala Dimri Sumit Kaushik

Suparna RoyThe bubbly critique of the Inkslingers, she lives upto the name of an Editor. Always looking for gramatical mistakes and making sure that every dot is in place.

Neha MishraThe silent slinger of the Inkslingers, she made sure that the work was done on time. Her inputs were valuable and she always gave a new angle to our thoughts.

Together they have been the best co-ordinators that we could have had. The Inkslingers thank them truly for their valuable contribution to PRAD Times and wish them all the very best for their future endeavours.

Special thanks to:

Layout Vishal Abhyankar Synjini Nandi Designs Naveen Tanwar Shweta Goud

The Literary Team

The Inkslingers

Clockwise from L-R: Srishti Modi, Synjini Nandi, Russel Fernandez, Vishal Abhyankar, Avranil K. Das, Vatsala Dimri, Neha Mishra, Naveen Tanwar, Suparna Roy, Rochelle Jobard, Sumit Kaushik, Shweta Goud

This is the e-Newsletter of Symbiosis Institute of Media & Communication, Bengaluru. For any suggestions or feedback, please mail us atinkslingers@simc.edu.inwww.simc.edu.in