prairie rivers of iowa

A Public Relations Plan by Out of the Blue PR

Bob Griffith | Mary Kelly | Faith Gachii

Randy Kane | Ezekiel Okeleye | Taylor Larson

GROWING IOWA: SMALL TOWNS, BIG OPPORTUNITIES

is to promote

community-based stewardship that will IMPROVE THE QUALITY OF LIFE of our citizens, preserve the

ECOLOGICAL INTEGRITYof the land, and meet the

economic aspirations of landowners & communities.

OUR MISSION

To the ReaderExecutive SummaryTarget PublicsKey MessagesThe PlanEvaluation MethodsTimelineBudgetAppendices

5610111216171920

TABLE OF CONTENTS

ECOLOGICAL INTEGRITY

Together, we can create big opportunities for positive environmental change in rural Iowa.” ‘‘

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Out of the Blue PR

Dear Prairie Rivers of Iowa,

Out of the Blue PR is proud to present you with the following campaign that will assist you in taking smaller strides to becoming Iowa’s leading research and conservation district. We are confident that the materials we’ve provided you are a logical next step in truly making your mark in the growing watershed improvement community and continuing to preserve the Lincoln Highway Heritage Byway.

Together, we can create big opportunities for positive environmental change in rural Iowa. Our campaign tackles the logistics; we’ve laid the groundwork for Prairie Rivers of Iowa’s continued success and creativity in future projects. Look no further than our campaign to truly kick-start a new beginning for your organization in small towns of Central Iowa and beyond.

As a team, we have been inspired by your mission to improve the quality of life of Iowans across the state. We thank you for the opportunity to be a part of your organi-zation’s future and hope you enjoy our campaign as much as we enjoyed creating it for you. If you have any further questions, please don’t hesitate to contact us.

Thank you,

To the Reader |

Taylor LarsonOut of the Blue [email protected]

Robert GriffithOut of the Blue [email protected]

Mary KellyOut of the Blue [email protected]

Ezekiel OkeleyeOut of the Blue [email protected]

Faith GachiiOut of the Blue [email protected] Randall KaneOut of the Blue [email protected]

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Prairie Rivers of Iowa

Prairie Rivers of Iowa OverviewHistoryPrairie Rivers of Iowa was founded in 2001 to serve Boone, Hardin, Hamilton, Marshall, Story, and Webster Counties of Iowa. Since 2001, Prairie Rivers has become its own nonprofit organization and expanded its services statewide. Prairie Rivers mission: “Is to promote community-based stewardship that will improve the quality of life of our citizens, preserve the ecological integrity of the land, and meet the economic aspirations of landowners and communities.”

StructurePrairie Rivers is a 501(c)(3) dedicated to resource conservation and development. The organization is made up of a board of directors and oversight committees and a separate staff to manage daily efforts.

LeadershipPrairie Rivers of Iowa is led by Executive Director Penny Brown Huber and several other young, passionate coordinators, each in charge of their respective project or branch of projects. Prairie Rivers also has two employees strictly dedicated to the functionality of the office and a coordinator for their overall marketing efforts.

StrengthsRallying Behind A CausePerhaps the greatest strength of Prairie Rivers is the cause they champion. The end goal of the organization is overwhelmingly supported by today’s society, with the environment and sustainability garnering more support and attention than ever before. There is nearly no legitimate resistance to the spirit of Prairie Rivers’ programs, and it can be confidently stated that the vast majority of people today are in favor of Prairie Rivers’ efforts. Of course people are always interested in what’s in it for them – even regarding the environment and sustainability – but the programs that Prairie Rivers maintains offer a great deal to individuals both economically and environmentally. Simply put, protecting the environment and using our natural resources more responsibly is en vogue in today’s culture, and Prairie Rivers has wisely positioned itself to utilize this general sentiment to garner support for their impactful programs.

Dedicated StaffAnother great strength of Prairie Rivers is their dedicated staff, board and volunteers. Organizations are only as strong as their individual parts, and Prairie Rivers is lucky to have a staff so experienced and passionate about the work they are doing. That passion extends to their involved board members and committed volunteers. The positive impact this has on Prairie Rivers’ success cannot be overstated.

| Executive Summary

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Out of the Blue PR

Social MediaFinally, contrary to the situation facing many smaller market not-for-profit organizations, Prairie Rivers has a strong foundation and understanding of social media. In today’s viral society, the impact of an effective social media campaign on an organization can be massive. Conversely, an organization that is ineffective in their use of social media loses out on a major opportunity to build their message and achieve their goals. Prairie Rivers has a diversified presence across multiple platforms of social media, and most importantly they have been very consistent in their activity and presence on various sites. It is not enough to simply have an account with a particular social media platform, such tools are only beneficial if properly utilized and Prairie Rivers has a strong foundation of online activity.

WeaknessesAmbiguous messageThe first area where Prairie Rivers can work to improve is their lack of clarity in the eyes of the public of what exactly Prairie Rivers is all about. Obviously it is tremendously important for the public to have a clear understanding of the goals and mission of an organization in order for it to raise any support for its programs. Because Prairie Rivers engages in such a diverse and expansive approach to protecting the environment and its resources, it can be challenging at times for the uninformed outsider to grasp the concept of Prairie Rivers. We learned from interviews with staff and board members that even they, the leaders of the organization, have trouble discerning just what Prairie Rivers is all about because they are involved in so much. It is great that Prairie Rivers wants to be so active in so many different areas, but if they don’t center their energies on a few central programs then they will not find as much success. This is also something that needs to be remedied if Prairie Rivers is to increase and diversify their funding. People need to fully understand something before they are willing to commit to it, and thus a clear and comprehensible organizational identity that can be easily communicated to the public is essential. We are confident that we will be able to provide this clearly communicated identity to Prairie Rivers.

Internal OrganizationWhile passion and dedication to the cause is high, organization and a clear understanding of individual roles is lacking. It is understood that Prairie Rivers is involved with a wide range of programs and initiatives, and that with the limited staff and resources they have to work with, multi-tasking is unavoidable. However, it is important to have clear and established primary roles for all staff so they can have a firm foundation to expand out from. Not having clear roles within the organization can lead to decreased quality of work and potential confusion. Above all, if internal roles are unclear the organization’s mission will be unclear. The organization’s biggest

Executive Summary |

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weakness is their internal communication. Prairie Rivers has so many projects that they want to be a part of with so many people eager to tackle those projects that the organization cannot successfully structure an overall mission statement.

FundingNearly all non-profit organizations have a hard time securing consistent and adequate funding. Prairie Rivers right now relies mostly on grants, but has expressed interest to transition to a self-sufficient model where the organization would not need to heavily rely on grants, focusing instead on securing private donations. The goal would be for Prairie Rivers to have a balance of donor and grant funding.

OpportunitiesLeadership OpportunityAlong with the increased opportunity for partnership and funding, the diversity of Prairie Rivers allows them to expand their expertise over a wide range of issues. This is significant in that with the appropriate messaging, Prairie Rivers can position itself as a leader in all categories and sub-sets of environmental sustainability. Their experience with issues from local foods and clean water, to environmental education and historical byways affords them a unique position of authority on the subject in Iowa, and potentially the Midwest. The possibilities are truly expansive.

PartnershipsBecause environmental work is such an important cause across the state of Iowa, there are a tremendous amount of people and organizations that seek the help that Prairie Rivers of Iowa is looking to give. The major opportunity for Prairie Rivers of Iowa is potential partnerships. By teaming up with other organizations that share similar goals as themselves, they can get assistance they need to achieve their goals and help others achieve goals.

Reconstructed MissionPrairie Rivers of Iowa’s mission is to promote awareness and build respect for the ecological integrity of our natural resources.

ThreatsFund Draining ProgramsFinally, as with any not-for-profit organization that depends on grants and other outside methods for funding, maintaining adequate levels of funding is always a concern. This is a major reason why developing programs that are self-funding or revenue generating is so important. They essentially preform two functions at once; protecting the environment and generating needed revenue. Additionally, because of the nature

| Executive Summary

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Out of the Blue PR

of many of Prairie Rivers’ programs, state and federal regulations and requirements are a concern. Keeping up to date with and adhering to government regulations will be a constant task, as the penalties for failing to comply can be severe.

Too Many Eggs, Too Few BasketsPrairie Rivers must be careful to extend a clear mission statement to potential partners. Generally, potential partners look for organizations which align with their philosophies and goals, and search for key messaging within an organization’s website and social media channels that effectively communicate these goals. Because Prairie Rivers is involved in so many different causes and it communicates this involvement to the public, it may be difficult for a potential partner to see the immediate values in this partnership at first glance. It other words, it may seem a bit overwhelming. This should not discourage Prairie Rivers from continuing to maintain its diversity within the environmental community, but it is a valuable reminder of the importance of a clear and communicable mission statement.

This may also cause problems with potential donors. Donors may want to donate money to the organization, but because of the lack of clear communication within the organization, potential donors may not be aware that Prairie Rivers of Iowa is working on the issues that these donors are passionate about.

Economic FactorsA key economic factor that is affecting Prairie Rivers of Iowa is the cost of the projects they are trying to maintain without the support of government funding. With limits on funding, ambitious projects aren’t always feasible. Additionally, internal management has encountered some difficulty establishing structure within the organization. A clear job description of each position must be identified, along with continuing the great relationships among the workers that already exists.

Competitive AnalysisIowa currently has twelve Resource Conservation and Development Councils: Cedar Valley, Golden Hills, Iowa Heartland, Iowa Lakes, Iowa Valley, Limestone Bluffs, M&M Divide, Northeast Iowa, Pathfinders, Prairie Rivers, Prairie Winds, and Southern Iowa. Therefore, statewide efforts may not be as well received or may take additional coordination with other Councils.

Executive Summary |

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Prairie Rivers of Iowa | Target Publics

Funding target: To be the most effective in targeting donors, we have chosen to target Iowans 35 and over in Prairie Rivers’ respective territory: counties of Webster, Hamilton, Hardin, Boone, Story, and Marshall.

Watershed:Primary publics include: • Landowners and farmers in the vicinity of the Squaw Creek watershed (Boone, Hamilton, Webster and Story Counties) • Landowners and farmers in the Boone watershed

Secondary publics include: • Citizens using the drinking water in Boone, Hamilton, Webster and Story Counties • County and city government in the Boone watershed

Lincoln Byway:Primary publics include: • Citizens on the Lincoln Highway Heritage Byway • Businesses on the Lincoln Highway Heritage Byway • City, county, and state government officials on committees relevant to the Lincoln Highway Heritage Byway or within districts in which the Byway runs through

Secondary publics include: • Tourists to Iowa • Economic development organizations, city-focused and Iowa Economic Development Authority • Federal government (USA Department of Transportation and grant offers) • Iowa Department of Transportation

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Out of the Blue PRKey Messages |

WatershedAs one of the first environmental organizations to take on such an initiative, Prairie Rivers of Iowa has the responsibility and capability to make a positive impact on Iowa’s water quality. • Prairie Rivers of Iowa’s mission is “To promote awareness and build respect for the ecological integrity of our natural resources.” Water is one of Iowa’s most important natural resources. • Prairie Rivers of Iowa has implemented numerous programs dedicated to improving Iowa’s environment and has an existing foundation for resource management and sustainability.

Prairie Rivers of Iowa has the capability to educate the public about the measures that can be taken in order to preserve Iowa’s drinking water. • Iowa’s water quality has consistently failed to meet national water quality standards, largely due to modern farming practices. • An Environmental Working Group (EWG) analysis shows that from 2008- 2011, water quality was rated “poor” or “very poor” at 60 percent of 98 stream segments monitored by the Iowa Water Quality Index. • According to the EWG, Iowa’s water quality will not improve in the next ten years without intervention.

Lincoln BywayPrairie Rivers of Iowa manages the Lincoln Highway Heritage Byway, which is an important landmark in Iowa; unfortunately, few citizens, including those in the cities along its route, know of its historical significance. • 21 percent of Lincoln Highway Heritage Byway citizens who responded to our independent survey reported that they had never heard of the Byway. • Of those respondents who knew of the Lincoln Highway Heritage Byway, several said its most important contribution to Iowa was its “historical value.”

With the help of Prairie Rivers of Iowa, the Lincoln Byway Heritage Byway has the potential to provide economic growth to surrounding cities and the entire state of Iowa. • A recurring theme amongst interviews with economic development leaders and business owners in cities across the Byway concluded that the realization of the history of the Lincoln Highway Heritage Byway could increase economic opportunities. • Prairie Rivers has previously worked with the Department of Transportation to educate the public about the Lincoln Highway Heritage Byway through programs such as their “Kids on the Byway” initiative.

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Prairie Rivers of Iowa | The Plan

HERE’S THE PLAN:

Objective 1: Raise $10,000 for Prairie Rivers of Iowa by June 2016.

Strategy 1.1: Increase personal donations from Iowa residents and businessesTactic: Create donation card (see Appendix A)Tactic: Create levels of sponsorship and a means of recognition (See Appendix B)

Strategy 1.2: Increase funding from grants at both the state and federal levelsTactic: Research additional grant options (Appendix C)Tactic: Define staff member roles to include specific grant writing tasks

Objective 2: Reach 3,500 people with information about the Squaw Creek Watershed Management Plan by June 2016.

Strategy 2.1: Contact farmers and landowners in Boone, Story, Hamilton, and Webster countiesTactic: Create Prairie Rivers of Iowa watershed management brochure to be distributed (See Appendix D)Tactic: Purchase water bottles with Prairie Rivers of Iowa logo to be distributed (See Appendix E) that reinforce the organization’s association with water qualityTactic: Host a town hall meeting in Stanhope, Gilbert, Ames, and Stratford Iowa to publicize the Squaw Creek Watershed, answer questions, and accept donations (See Appendix F)Tactic: Publicize the Squaw Creek Watershed Management Plan and events on social media (Twitter, Facebook) (See Appendix G)

Strategy 2.2: Reach out to other affected residents of Boone, Story, Hamilton, and Webster countiesTactic: Create Prairie Rivers of Iowa watershed management brochure to be distributed (See Appendix D)Tactic: Purchase water bottles with Prairie Rivers of Iowa logo to be distributed (See Appendix E)Tactic: Create yard sign to publicize the Squaw Creek Watershed Management Plan to be distributed (See Appendix H)Tactic: Host a town hall meeting in Stanhope, Gilbert, Ames, and Stratford Iowa to publicize the Squaw Creek Watershed, answer questions, and accept donations (See Appendix F)

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Out of the Blue PRThe Plan |

Strategy 2.3: Partner with Future Farmers of America (FFA) chapters in Boone, Story, Hamilton, and Webster countiesTactic: Contact chapter advisors in the North Central district to plan an informative meeting for students and advisors (Appendix I)Tactic: Offer an internship to two senior FFA students working on watersheds for college credit

Objective 3: Receive support from 10 influencers to improve the Boone watershed by June 2016.

Strategy 3.1: Establish partnerships with county conservation boards in Humboldt, Kossuth, Hamilton, Wright, Hancock, and Webster Counties.Tactic: Contact county conservation boards (See Appendix J)Tactic: Host an informational luncheon for watershed management leaders to discuss new ideas and partnership opportunities

Strategy 3.2: Establish partnerships with county officials in Humboldt, Kossuth, Hamilton, Wright, Hancock, and Webster Counties.Tactic: Contact county officials to arrange meetings with Prairie Rivers of Iowa Board and staff (See Appendix K)Tactic: Attend county board meetings bimonthly (See Appendix K)

Strategy 3.3: Establish partnerships with city officials in Boone, Webster City, and Clarion.Tactic: Contact city officials to arrange meetings with Prairie Rivers of Iowa Board and staff (See Appendix L)Tactic: Attend city council meetings bimonthly (See Appendix L)

Objective 4: Garner support from three state legislators for improving Iowa’s water quality by May 2016.

Strategy 4.1: Lobby state legislators for their support of Prairie Rivers of Iowa’s projects and funding and potential legislation to support state watershedsTactic: Organize a lobby day at the Iowa State Capitol to distribute brochure materials and do intercepts/meet with legislators (See Appendix M)Tactic: Encourage residents to contact their state legislator through phone and email and provide talking points (See Appendix N)Tactic: Create a petition to be signed by state government officials in support of watershed management (See Appendix O)

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Prairie Rivers of Iowa | The Plan

Objective 5: Recognize an existing environmental sustainability or government organizations for their work in improving water quality annually.

Strategy 5.1: Create an annual award for organizations implementing successful watershed management practicesTactic: Annually deliver the “Iowa’s Best” awardTactic: Write a press release to send to the Business Record discussing the award and the winners (See Appendix P)Tactic: Advertise “Iowa’s Best” nominations and the award on social media and website (See Appendix Q)

Objective 6: Make 10,000 impressions amongst our target publics along the Lincoln Highway Heritage Byway by June 2016.

Strategy 6.1: Reach out to citizens along the Lincoln Highway Heritage Byway.Tactic: Promote Lincoln Days in Nevada, Iowa, and create a partnership with Lincoln Days Coordinator (See Appendix R)Tactic: Purchase booth at county fairs (See Appendix S)Tactic: Create fans to be distributed at county fairs with Prairie Rivers of Iowa logo (Appendix T)Tactic: Use social media to advertise the Lincoln Highway Heritage Byway and events (See Appendix U)

Strategy 6.2: Establish relationships with businesses on the Lincoln Highway Heritage BywayTactic: Create “A Lincoln Byway Business” sticker for storefront windows, including Prairie Rivers of Iowa logo (See Appendix V)Tactic: Offer promotion opportunities on Prairie Rivers of Iowa owned media, including the website, social media, etc. for “Lincoln Byway Businesses”

Strategy 6.3: Create relationships with chambers of commerce in counties along the Lincoln Highway Heritage Byway, beginning with Clinton, Boone, and Pottawattamie CountiesTactic: Contact county officials to arrange meetings with Prairie Rivers of Iowa Board and staff to answer questions and brainstorm ideas (See Appendix W)

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Out of the Blue PRThe Plan |

Strategy 6.4: Establish a relationship with Iowa Economic Development AuthorityTactic: Contact Tina Hoffman, Marketing and Communications Director, and Shawna Lode, Iowa Tourism Manager, to arrange meetings with Prairie Rivers of Iowa Board and staff to answer questions and brainstorm ideas (See Appendix X)Tactic: Include the Lincoln Highway Heritage Byway and Prairie Rivers of Iowa information in tourism materials

Objective 7: Garner support from three state and one federal government official for National Scenic Byway Recognition for the Lincoln Highway Heritage Byway in Iowa by June 2016.

Strategy 7.1: Lobby state legislators for their support of Prairie Rivers of Iowa’s projects and fundingTactic: Organize a lobby day at the Iowa State Capitol to distribute brochure materials and meet with legislatorsTactic: Lobby state legislators in relevant committees to place historical road signs along Lincoln Highway Heritage Byway denoting Prairie Rivers of Iowa and their involvement (See Appendix Y)

Strategy 7.2: Ascertain National Scenic Byway status for the Lincoln Highway Heritage BywayTactic: Contact the Iowa Department of Transportation (See Appendix Z)Tactic: Contact the Federal Departmenet of Transportation (See Appendix A1)Tactic: Meet the requirements to gain National Scenic Byway status (See Appendix A2)Tactic: Create a petition to be signed by state government officials in support of gaining National Scenic Byway status (See Appendix O)

Strategy 7.3: Rebrand the Lincoln Highway Heritage Byway as a Prairie Rivers of Iowa projectTactic: Recreate a highway marker to include Prairie Rivers of Iowa’s logo (A3)

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Prairie Rivers of Iowa | Evaluation Methods

Funding 1. The aforementioned donation objective will be measured on a quarterly baseline beginning April 2015 and ending April 2016.

Watershed1. Reach amongst 3,500 people about the Squaw Creek watershed will be measured by attendance at luncheons and town halls, and informational knowledge surveys distributed before/after.2. Success of taking steps toward improving the Boone Watershed will be measured by the number of influencers (city and county officials and organization leaders) contacted and the number of these individuals who have pledged support (verbally or in writing). 3. State government support for watershed project will be measured in number of intercepts, number of letters of support written, and number of influential signatures on petition.

Lincoln Highway Heritage Byway1. Increased awareness of the Lincoln Highway Heritage Byway will be measured in a repeat survey from initial research (from the Economic Development, Public Opinion, and Policy group), success of interviews with chambers and businesses, and social media analytics.2. State and federal government support for the Lincoln Highway Heritage Byway will be measured in number of intercepts, number of letters of support written, and number of influential signatures on petition.

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Out of the Blue PR

Prairie Rivers FundingCreate Donation Card: June 1-13, 2015Create Sponsorship Program: June 1-6, 2015Define staff member roles to include grant writing: June 1-July 4, 2015Research Grant Options: Ongoing

Squaw Creek OutreachCreate Brochure: July 12-25, 2015Create Yard Sign: July 12-25, 2015Purchase Water Bottles: July 12-25, 2015Contact FFA Chapter Advisors in the North Central District: Ongoing beforeOctober 2015Offer an internship to two senior FFA students: August 2015Stanhope, IA Town Hall: October 4-10, 2015Gilbert, IA Town Hall: October 18-24, 2015Ames, IA Town Hall: November 1-7, 2015Stratford, IA Town Hall: November 15-21, 2015Social Media Outreach: Ongoing

New Watershed OutreachHumboldt County Board Meeting: July 2015Boone City Council Meeting: July & September 2015Kossuth County Board Meeting: August 2015Host a luncheon: August 30-September 5, 2015Clarion City Council Meeting: August & October 2015Contact Conservation Boards in Humboldt, Kossuth, Wright, Hamilton, Hancock, and Webster Counties: Ongoing before September 2015Contact Boards of Supervisors in Humboldt, Kossuth, Wright, Hamilton, Hancock, and Webster Counties: Ongoing before September 2015Contact City Councils in Boone, Clarion, and Webster City, IA: Ongoing before September 2015Webster City City Council Meeting: September & November 2015Hamilton County Board Meeting: September & November 2015Wright County Board Meeting: October & December 2015Hancock County Board Meeting: November 2015 and January 2016Webster County Board Meeting: December 2015 & February 2016Organize a Lobby Day: January 31- February 6, 2016

Timeline |

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Prairie Rivers of Iowa | Timeline

Create Petition for Legislators: January 3-9, 2016Create “Iowa’s Best” Award and begin advertising on social media: January 3-9, 2016 Take Nominations for “Iowa’s Best”: January through November 2016Award an organization the “Iowa’s Best” Award for 2016: December 2016 Encourage Prairie Rivers supporters to contact their state legislator: Ongoing

Lincoln Highway Heritage Byway OutreachContact Boards of Supervisors in Clinton, Boone, and Pottawattamie Counties: Ongoing starting June 2015Contact Chamber of Commerce officials in Clinton, Boone, and Pottawattamie Counties: Ongoing starting June 2015Contact Tina Hoffman and Shawna Lode, IEDA executives: Ongoing starting June 2015Contact Iowa Department of Transportation: June 3-9, 2015Contact US Department of Transportation: June 3-9, 2015Partner with Lincoln Days in Nevada, IA: June 28- August 1, 2015 Create “Lincoln Byway Business” window decal: June 28- July 25, 2015Organize a Lobby Day: January 31- February 6, 2016Create fans: April 3-9, 2016Recreate Highway Marker with Prairie Rivers of Iowa logo: April 3-9, 2016Attend County Fairs in Clinton, Boone, and Pottawattamie Counties: June-August 2016Work to meet National Scenic Byway requirements: OngoingSocial Media Outreach: Ongoing

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Out of the Blue PRCampaign Budget |

Number Description of Transaction Itemized

Cost Total

500 Donation cards $0.69 $345.00

1,000 Watershed brochures $0.69 $690.00

200 Yard signs $2.74 $548.00

250 Paper fans $0.85 $397.50

150 Water bottles $2.40 $360.50

500 Window decals $2,00 $250.00

County fair booths $450.00

7 Pottawattamie County-‐‑ West Fair $150.00

7 Boone County* $150.00

7 Clinton County Fair* $150.00

Promoted social media posts $100.00

2 Lincoln days Facebook posts $50.00

2 Squaw Creek Watershed Management Plan Faceook posts

$50.00

Watershed informational luncheon (Gateway Hotel and Conference Center in Ames, IA)

$473.75

1 Conference room $33.75

20 Lunch $22.00

Total cost* $3,614.75*

*cost is estimate and is subject to deals at the time of research

Campaign Budget

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Prairie Rivers of Iowa | Appendix A

Prairie Rivers of IowaDonation Card

Name

Address

City State Zip

Enclosed please find my donation of: $

Check Cash Money Order(Make checks payable to Prairie Rivers of Iowa)

2402 South Duff Avenue | Ames, IA | 50010515-232-0048 | [email protected]

Donation Card

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Out of the Blue PRAppendix B |

Sponsorship Plan

Levels Dollar AmountBronze $100-1000Silver $1001-5000Gold Over $5000

Recognition will include a list on website and brochure materials and receive extra recognition on social media to keep costs minimal.

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State Grants1. Iowa Economic Development Authority– iowagrants.gov • Sustainable Community Demonstration o Maximum grant award $500,000 o Communities with populations less than 300 are limited to $1,000 per capita o Between 300 and 999 may receive up to $300,000 • Requirements: o Must meet one HUD national objective o Organization audit must match one criteria A-133 • Contact: Jeffrey Geert, 515-725-3069x, [email protected] (IEDA)

2. Iowa Department of Natural Resources Resource Enhancement and Protection (REAP) Grants • Grants offered in different categories, including: • Historical Resource Development: o Contact: Kristen Vander Molen State Historical Society of Iowa 600 East Locust, Des Moines, IA 50319 515-281-4228 • Roadside Vegetation: o Contact: Troy Siefert, PLA Iowa Department of Transportation 800 Lincoln Way, Ames, IA 50010 515-239-1768 [email protected] • Soil and Water Enhancement o Contact: Jim Gillespie Division of Soil Conservation Department of Agriculture and Land Stweardship Wallace State Office Building, Des Moines, IA 50319 515-281-7043 [email protected]

| Appendix C

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Out of the Blue PRAppendix C |

Federal Grants1. Economic Development Authority– grants.gov • FY 2015 Economic Development Assistance Program o Unknown exact $$ amount • Requirements: o Non-profit organization • Application Date: o March 12, 2015/June 12, 2015 • Contact: www.eda.gov/contact

2. Planning Program and Local Technical Assistance Program • Award ceiling: $100,000 • Requirements: non profits interested in development • Application: (Still in effect as if now) • Contact: David Ives at [email protected]

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Prairie Rivers of Iowa | Appendix D

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Out of the Blue PRAppendix E |

Water Bottle

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Prairie Rivers of Iowa | Appendix F

Potential Town Hall Locations/Contacts

Location Venue PhoneStanhope, IA Stanhope Community Center 515-826-3290Gilbert, IA Red Buchman Community Center 515-233-2670Ames, IA Ames Community Center 515-239-5350Stratford, IA Stratford Public Library 515-838-2131

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Out of the Blue PR

Squaw Creek Social Media • Announce the partnership • Post announcements and reminders about town hall meetings • Encourage questions about the plan

Facebook: • We are so excited to announce a new partnership with Squaw Creek Watershed, an organization with a strong plan to improve water quality in Iowa. Learn more and support their efforts here! [LINK] • Did you know 80% of Iowa’s streams have water qualities of ‘poor’ or ‘very poor’ as rated by the Iowa Dept. of Natural Resources? Join us in [INSERT TOWN] at [INSERT PLACE AND TIME] to learn how we’re helping the Squaw Creek Watershed turn those statistics around. We can’t do it without you! [ATTACH LINK TO ARTICLE] • Curious about our new partnership with the Squaw Creek Watershed? Post your questions here, we are happy to answer and help you become more informed!

Twitter: • Have you heard about our new partnership with the Squaw Creek Watershed? Learn more about how we’re improving Iowa’s water here: [LINK] • 80% of Iowa’s streams have poor or very poor water quality ratings. Learn what we’re doing to help! [LINK] • Curious about our new partnership with the Squaw Creek Watershed? Post your questions here, we are happy to answer!

Appendix G |

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Squaw Creek Supporter Yard Sign

| Appendix H

PROUD SUPPORTER OF

Giving Iowa Life: Small Towns, Big Opportunities


&

CLEANER WATER

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Out of the Blue PRAppendix I |

FFA Chapter contacts Boone, Story, Hamilton, and Webster Counties

Boone CountyBoone A&M FFA ChapterJim Fitzgerald - AdvisorBoone High School500 7th StreetBoone, IA 50036(515) 433-0995 [email protected] Story CountyGilbert FFA ChapterJohn K. Davis - Advisor312 Gretten StreetGilbert, IA 50105Phone: [email protected] Webster CountySeymour FFA ChapterStephanie Lukavsky – Advisor 100 South ParkSeymour, Iowa 52590(515) 251-898-2291 [email protected] Hamilton CountyWebster City FFA ChapterKurt Veldhuizen1001 Lynx Ave.Webster City, Iowa 50595(515) 832- [email protected]

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Organization Name Address Phone Email

Humboldt County Conservation Board

Todd Lee, Conservation Director

208 5th Street N., P.O. Box 100, Dakota City, IA 50529

515-332-4087 [email protected]

Kossuth County Conservation Board

Kendall Stumme, DirectorBoard Members:Steve Young, Chair Megan Rasmussen, Vice ChairTom Ristau, Second Vice Chair Larry Eichenberger, MemberTeri Miller, Member

1010 250th Street Algona, IA 50511


Hamilton County Conservation

Brian Lammers, Executive Director

2490 Briggs Woods Trail, Webster City, IA 50595


Wright County Conservation Board

Bruce Lindner, Director

1768 O’Brien Avenue, Clarion, IA 50525


Hancock County Conservation Board

Board Members: Brent Beukema, Jane Cook, Shana Cash, Matt Schoneman Tim Ackarman

875 State Street, P.O.Box 70, Garner, IA 50438


Webster County Conservation Board

Matt Cosgrove, DirectorBoard Members:Jerry Beck, Brad Luke, Jim Eslick, Kirk Seltz, Beth Collins

1415 Nelson Avenue, Fort Dodge, IA 50501


| Appendix J

County conservation boards in Humboldt, Kossuth, Hamilton, Wright, Hancock, and Webster Counties

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Out of the Blue PRAppendix K |

Board of supervisors in Humboldt, Kossuth, Hamilton, Wright, Hancock, and Webster Counties

Humboldt CountyBoard of Supervisors:Phone: 515-332-1571Fax: 515-332-1738Address: 203 Main St. P.O. Box 100 Dakota City, IA 50529

• Harlan Hansen - Supervisor - District 1 515-332-4751 • Carl Mattes – Supervisor – District 2 515-332-5562 • Rick Pedersen – Supervisor – District 3 515-332-1605 • John M. Christianson – Supervisor - District 4 515-379-1753 • Jerry Haverly – Supervisor – District 5 515-824-3581

Humboldt County Board MeetingsMonday morning at 8:30 A.M.County Courthouse

Kossuth County Board of Supervisors:Phone: 515-295-2718Fax: 515-295-3071Address: 114 W State St. Algona, IA 50511

• Don Besch – Supervisor – District 1 515-583-2355 • Jack Plathe (Vice Chair) – Supervisor – District 2 515-295-5027 • Pam Wymore – Supervisor – District 3 515-295-7314 • Don McGregor (Chair) – Supervisor – District 4 515-272-4426 • Roger Tjarks – Supervisor – District 5 515-341-5444

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Prairie Rivers of Iowa | Appendix K

Kossuth County Board MeetingsThe Kossuth County Board of Supervisors meets the second secular day of January; the first day of each month, and every Tuesday morning.County Courthouse

Hamilton CountyBoard of Supervisors:Phone: 515-832-9530Fax: 515-832-9525Address: 2300 Superior St., Suite 3 Webster City, IA 50595

• Doug Bailey – Supervisor – District 1 [email protected] • Wesley Sweedler – Supervisor – District 2 [email protected] • David Young – Supervisor – District 3 [email protected]

Hamilton County Board MeetingsThe Hamilton County Board of Supervisors meets on the second and fourth Tuesdays of each month at 9 a.m. All meetings are open to the public unless, for purposes described in Iowa Code chapter 21, a closed meeting is necessary or advisable to protect the interests of individuals or the county.

Wright CountyBoard of Supervisors:Phone: 515-532-3262Fax: 515-532-2669Address: 115 N Main St. PO Box 147 Clarion, IA 50525

• Rick Rasmussen – Supervisor – District 1 [email protected] • Stan Watne – Supervisor – District 2 [email protected] • Karl Helgevold – Supervisor – District 3 [email protected]

Wright County Board MeetingsMeetings are held every Monday at 9:00 a.m. in the Supervisors boardroom located in the basement of the courthouse.

33

Out of the Blue PRAppendix K |

Hancock CountyBoard of Supervisors:Address: 855 State St., Garner, IA 50438

• Jerry Tiach – Supervisor – Chair 1080 290th St., Britt, IA 50423 641-923-3421 (O) 641-425-5284 (C) [email protected] • Florence Greiman – Supervisor 2097 Sioux Ave., Garner, IA 50438 641-923-3421 (O) 641-512-4104 (C) [email protected] • Ron Sweers – Supervisor 939 3rd Ave. SW Britt, IA 50423 641-923-3421 (O) [email protected]

Hancock County Board MeetingsThe Hancock County Board of Supervisors meet every Monday at 9:00 a.m. in the Board Chambers between the courthouse and the public safety center at 855 State Street, Garner. Meetings are open to the public.

The Hancock County Conservation Board meets in the basement of the Public Safety Center, located in Garner, Iowa on the third Tuesday of each month at 6:30 PM. These meetings are open to the public.

Webster CountyBoard of Supervisors:Phone: 515-573-7175Fax: 515-574-3714Address: 701 Central Ave., Fort Dodge, IA 50501Email: [email protected]

• Keith Dencklau (R) – Supervisor – District 1 [email protected] • Mark Campbell (D) – Supervisor – District 2 [email protected]

• Bob Singer (D) – Supervisor – District 3

34

Prairie Rivers of Iowa | Appendix K

[email protected]• Merrill Leffler (R) – Supervisor – District 4 [email protected]• Clark Fletcher (R) – Supervisor – District 5 [email protected]

Webster County Board MeetingsMeetings are held every Tuesday at 10:00 a.m. in the Supervisors room, 2nd Floor County Courthouse, unless otherwise posted.To be placed on the Board’s weekly agenda, contact Carol Messerly, Webster County Auditor, at (515) 573-7175 or email – [email protected]

Conservation Board Meetings are held monthly in the Reception Center at Kennedy Park. The public is notified of meeting times through the local media and interested persons are invited to attend.

35

Out of the Blue PRAppendix L |

City officials in Boone, Webster City, and Clarion

City of BoonePhone: 515-432-4211Fax: 515-433-0630Address: 923 8th St., Boone, IA 50036

City Council: •John Slight – Mayor 222 S. Boone St. 515-432-4211 ext. 102 [email protected] • Shari Gillespi – Mayor Pro-Tem 1201 Country Club Dr. 515-432-8985 [email protected] • Fenner Stevenson – Councilman – First Ward 1803 Benton St. 515-432-5808 [email protected] • Shari Gillespi – Councilwoman – Second Ward 1201 Country Club Dr. 515-432-8985 [email protected] • Nick Mallas – Councilman – Third Ward 110 Carroll St. 515-432-1995 • Kevin Hicks – Councilman – Fourth Ward 223 18th St. 515-432-7625 • Greg Piklapp – Councilman – Fifth Ward 204 Marion St. 515-298-3365 [email protected] • Gary Nystrom – Councilman – At Large 1702 SE Linn St. 515-432-6738 [email protected]

36

Prairie Rivers of Iowa | Appendix L

• Steven Paul Ray – Councilman – At Large 111 Story St. 515-432-5842 515-230-3484 (C) [email protected] • Luke Nelson – City Clerk [email protected] Boone City Council Meetings1st and 3rd Monday at 7:00pm at City Hall

City of Webster CityPhone: 515-832-9151Fax: 515-832-9153 Address: 400 2nd St. PO Box 217 Webster City, IA 50595 City Council: • Doug Getter – Mayor [email protected] • Geary Meyer – Mayor Pro-Tem [email protected] • Matt McKinney – Councilperson [email protected] • John Hawkins – Councilperson [email protected] • Logan Welch – Councilperson [email protected] • Karyl Bonjour – City Clerk [email protected] Webster City City Council MeetingsMeetings are held the first and third Mondays of the month at 5:15 p.m. in the Council Chambers at City Hall. Special work sessions are held as needed.

37

Out of the Blue PRAppendix L |

City of ClarionPhone: 515-532-2847Fax: 515-532-2171Address: 121 1st St. SW, PO Box 266 Clarion, IA 50525

City Council: • Mike Nail – Mayor • Dave Maxheirmer – Councilman • Barb Mussman – Councilwoman • Duane Asbe – Councilman • Lindsey German – Councilwoman • Steve Evans – Councilman • Rochelle Pohlman – City Administrator [email protected]

Clarion City Council MeetingsCity Council meets the first and third Monday of each month at 5:00 p.m. The meetings are held in city council chambers in City Hall located at 121 First Street SW.

38

Prairie Rivers of Iowa | Appendix M

Lobby Day Information

Environmental Lobby Day at the Iowa State Capitol • Sponsored by the Iowa Environmental Council • Opportunity for all Iowa environmental organizations to set up a booth with information on the environmental work they are doing. • Opportunity for Iowa environmental organizations to meet and discuss environmental issues facing Iowa with state legislatures. • The 2015 Iowa Environmental Lobby Day saw 35 organizations participating with over 250 volunteers. o The program included a speaker program with Senator Dvorsky (D-Coralville), Senator Johnson (R-Ocheyedan), Margo Underwood (chair of Iowa Natural Resources Commission), Mark Ackelson (president of Iowa Natural Heritage Foundation), and Ralph Rosenberg (executive director of the Iowa Environmental Council). o The event took place from 9am-1pm on February 17th, 2015 • To participate in the 2016 Environmental Lobby Day all organizations must preregister with the Iowa Environmental Council as there is limited space. • Organizations that are not members of the Iowa Environmental Council are responsible for paying for the cost of their space at the event. • For more information about the event, contact the Iowa Environmental Council Communications and Outreach Director Katy Heggen at 515-244-1194 ext. 210 or [email protected]

Additional Information

Contact the House Lobbyist Clerk, Sarah Vanderploeg, at 515-281-5498, or the Senate Lobbyist Clerk, Kathy Stachon, at 515-281-5932 for guidance with lobbying.You may also contact Carmine Boal at 515-281-4280 or Mike Marshall at 515-281-5307.

39

Out of the Blue PRAppendix N |

Watershed Talking Points

• Iowa’s water quality has consistently failed to meet national water quality standards, largely due to modern farming practices. • An Environmental Working Group (EWG) analysis shows that from 2008- 2011, water quality was rated “poor” or “very poor” at 60 percent of 98 stream segments monitored by the Iowa Water Quality Index. • According to the EWG, Iowa’s water quality will not improve in the next ten years without intervention. • Intervention, however, requires action and funding from state agencies like the Department of Agriculture and Land Stewardship and the Department of Natural Resources. • Watershed improvement is important in every corner of Iowa— it involves the districts that contain watersheds but also citizens in surrounding districts who drink from them. • The State of Iowa should needs preventative measures and best practices against water quality contamination and more potential lawsuits against its counties for chemical exposure.

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Prairie Rivers of Iowa | Appendix O

Create online petition

1. Go to change.org2. Click “Start a petition”3. Fill out biographical the information, include similar copy to below4. Click “Publish the petition”5. Share on social media, etc.

41

Out of the Blue PRAppendix P |

FOR IMMEDIATE RELEASEDate

Contact: Jessica Johnson515-232-0048

[email protected]

IOWA ORGANIZATION HONORED FOR POSTIVE IMPACT IN WATER QUALITY DES MOINES, Iowa. Date – Environmental sustainability and responsibility advocate group, Prairie Rivers of Iowa honored Organization A today for their work this past year in improving their water practices. Organization A was recognized for their innovations in responsible farming practices and water conservation and for decreasing their corporate office water consumption by 35 percent over the past year. They also have plans to implement a new policy to make their subsidiaries more water efficient. Organization A was also honored for their work in educating middle and high school age Des Moines students on the benefits of maintaining and improving the local water quality. “QUOTE” said Prairie Rivers Marketing Coordinator Jessica Johnson. Each year Prairie Rivers off Iowa selects three outstanding organizations that have made measurable strides in improving or promoting clean water practices within the state.

####

Prairie Rivers of Iowa’s mission is to promote community-based stewardship that will improve the quality of life of Iowa’s citizens, preserve the ecological integrity of the land, and meet the economic aspirations of landowners and communities.

“Iowa’s Best” Press release

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Prairie Rivers of Iowa | Appendix Q

Social media for Iowa’s best • Encourage nominations • Announce winner

Facebook: • Know of a local business, government agency, or organization that’s making great efforts to improve Iowa’s water quality? Help us recognize their commitment to our valuable resources by nominating them for our first annual “Iowa’s Best” award! See details and requirements here: [LINK] • Congratulations to our first Iowa’s Best Award winner [INSERT WINNER/ TAG]! [WINNER] has demonstrated a serious effort to improve Iowa’s water quality by [INSERT EFFORTS.] Learn more about the Iowa’s Best Award and [INSERT WINNER] here: [LINK]

Twitter: • Nominate an organization that’s making efforts to improve water quality in Iowa for our 1st annual “Iowa’s Best Award”, learn more here: [LINK] • The winner of our first annual Iowa’s Best Award has been announced! [INSERT LINK]

43

Out of the Blue PRAppendix R |

Lincoln Days CoordinatorLynn ScarlettNevada Chamber of Commerce Director1015 6th StreetNevada, IA 50201(515) [email protected] at Clinton, Boone, Pottawattamie County fairs

44

Prairie Rivers of Iowa | Appendix S

Clinton County FairMary StevensonManager/Secretary328 E. 8th St.Dewitt, IA(563) [email protected]

Boone County Fair Ashley Fitzgerald601 Industrial Park Rd. Boone, IA 50036(515) [email protected]

Pottawattamie County Westfair County Fair Ann VorthmannCoordinator 31112 Hwy 6Treynor, IA 51575(402)-981-1093

45

Out of the Blue PRAppendix T |

County Fair Fans

46


Lincoln Highway Social Media • Promote the Lincoln Highway Days in Nevada • Highway Highlights: point out cool spots on the Byway every Thursday • Give shout outs to businesses that have established relationships with Prairie Rivers • Discuss using #LincolnHighwayDays with event planners

Facebook: • Mark your calendars, the schedule for Lincoln Highway Days is up! Join us in Nevada [INSERT DATES] for free food, live entertainment, truck pulling, inflatable play structures and more! #LincolnHighwayDays • It’s finally here! Join us this weekend in Nevada to celebrate Lincoln Highway Days, tons of FREE fun for all ages! #LincolnHighwayDays [ATTACH IMAGE OF SCHEDULE] • This week’s Highway Highlight is the Youngville Café! Built in 1936, the café has been served up Skelly gas, fried chicken, homemade pie, live piano music, slot machines, and groceries to its customers until 1967 and was recently restored to its former glory. Take a drive down the Byway and stop in some time! • Traveling along the Byway this weekend? Make sure to stop in businesses with the official Lincoln Highway Heritage Byway stickers in their windows! Check out the full list of businesses here: [LINK] [PIC OF STICKER IN WINDOW]

Twitter: • Mark your calendars, the schedule for Lincoln Highway Days is up! Join us in Nevada [INSERT DATES] and enjoy FREE fun for the whole family. [LINK TO PAGE] • THIS WEEKEND! Join us in Nevada for Lincoln Highway Days, free fun for the whole family! [LINK] • This week’s Highway Highlight: the Orpheum Theatre in Marshalltown, check it out! [LINK]

| Appendix U

47

Out of the Blue PRAppendix V |

Byway Business Decal

48

Prairie Rivers of Iowa | Appendix W

Clinton, Boone, and Pottawattamie County Chamber of Commerce Contacts

Organization Name Address Phone EmailClinton Area Chamber of Commerce

Nathan Sondgeroth, President & CEO

721 S 2nd Street, P.O. Box 1024, Clinton, IA 52733


Clinton Area Chamber of Commerce

Carrie Donaire, Director of Convention and Visitors Bureau

721 S 2nd Street, P.O. Box 1024, Clinton, IA 52733


Maquoketa Chamber of Commerce

Tom Devine, Chamber Executive Director

124 S. Main Street, Suite 2, Maquoketa, IA 52060


DeWitt Chamber and Development

Tami Petsche, Executive Director

1010 6th Avenue, DeWitt, IA 52742


Boone Chamber of Commerce

Kurt R. Phillips, Executive Director

903 Story Street, Boone, IA 50036


Council Bluffs Chamber of Commerce

Bob Mundt, President/CEO

149 W. Broadway, Council Bluffs, IA 51503

712-325-1000

Walnut Chamber of Commerce

607 Highland Street, Walnut, IA

712-784-2100

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Out of the Blue PR

Iowa Economic Development Authority ContactsTina HoffmanMarketing and Communications Director200 East Grand AvenueDes Moines, Iowa [email protected]

Shawna LodeIowa Tourism Manager200 East Grand AvenueDes Moines, Iowa [email protected]

Appendix X |

50

Prairie Rivers of Iowa | Appendix Y

Iowa legislators in districts that contain the Lincoln Highway Heritage Byway

Name District Phone EmailSenator Rita Hart 49 515-281-3371 [email protected]

Senator Liz Mathis 34 319-361-1725 [email protected]

Senator Wally Horn 35 319-396-3131 [email protected]

Senator Rob Hogg 33 319-247-0223 [email protected]

Senator Tim Kapucian

38 319-442-5337 [email protected]

Senator Steve Sodders


Senator Herman Quirmbach


Senator Jerry Behn 24 515-432-7327 [email protected]

Senator Jason Schultz


Senator Mark Segebart


Senator Mike Gronstal


Representative Norlin Mommsen


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Out of the Blue PR

Representative Mary Lynn Wolfe


Representative Bobby Kaufmann


Representative Liz Bennett


Representative Kraig Paulsen


Representative Ken Rizer


Representative Kirsten Running-Marquardt


Representative Art Staed


Representative Quentin Stanerson


Representative Todd Taylor


Representative Dawn Pettengill


Representative Dean Fisher


Representative Mark Smith


Appendix Y |

52

Prairie Rivers of Iowa | Appendix Y

Representative Rob Bacon


Representative Dave Deyoe


Representative Lisa Heddens


Representative Beth Wessel-Kroeschell


Representative Chip Baltimore


Representative Brian Best


Representative Steven Holt


Representative Matt Windschitl


Representative Greg Forristall


Representative Mary Ann Hanusa


Representative Charlie McConkey


53

Out of the Blue PRAppendix Z |

Iowa Department of Transportation ContactsJohn Adam, P.E.Director of Iowa DOT Highway Division800 Lincoln WayAmes, IA 50010(505) 239-1124

54

Prairie Rivers of Iowa | Appendix A1

Federal Department of Transportation ContactsValerie A. BriggsDirector, National Highway Institute1310 N. Court House Road, Suite 30Arlington, VA 22201703-235-0500

55

Out of the Blue PRAppendix A2 |

Requirements for Scenic Byway Status: • The byway must be nominated. • Scenic quality: The visual experience from driving on the byway must be distinct and offer a pleasing and memorable visual experience. • Natural quality: The visual environment of the highway must include environmental elements that are in at least a minimally undisturbed state. These may include geological formations, fossils, water bodies, vegetation, and wildlife. • Historic quality: The byway must incorporate a historic value in natural or manmade elements of the landscape. These elements must educate the viewer and stir and appreciation for the past. • Cultural quality: The byway must express evidence of the customs of the people that inhabit it. This includes crafts, music, dance, rituals, festivals, food, etc. • Archeological quality: The byway must include historical landmarks or those of prehistoric human life or activity. These ruins, artifacts, or structural remains must have scientific significance that offer an appreciation for the past. • Recreational quality: The byway must provide recreational activities in direct association with the natural and cultural landscape of the byway, for example, rafting, boating, fishing; driving on the byway may also be considered a recreational experience. Recreational opportunities may also be seasonal. • A corridor management plan must also be submitted.

Source: www.fwha.dot.gov/byways

56

Prairie Rivers of Iowa | Appendix A3

Lincoln Highway Heritage Byway Road Sign

LINCOLNHIGHWAYHERITAGE BYWAY

HWY

30

Anytown, Iowa

This book has been printedon recycled paper

Out of the Blue PR

prairie rivers of iowa

Investor Relations