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    CEMENT MANUFACTURE PROCESS

    Types of Cement

    Cements are of two basic types-grey cement and white cement. Grey cement

    is used only for construction purposes while white cement can be put to a variety

    of uses. It is used for mosaic terrazzo flooring and certain cements paints. It is used

    as a primer for paints besides has a variety of architectural uses. The cost of white

    cement is approximately three that of grey cement. White cement is more

    expensive because its production cost is more and excise duty on white cement is

    also higher. jaypee does not manufacture white cement at present.

    Raw material preparation

    Limestone of differing chemical composition is freely available in the

    quarries. This limestone is carefully blended before being crushed. Red mineral is

    added to the limestone at the crushing

    stage to provide consistent chemical

    composition of the raw materials. Once

    these materials have been crushed and

    subjected to online chemical analysis they

    are blended in a homogenized stockpile. A bucket wheel reclaimer is used to

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    Fig 1: Limestone Extraction

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    recover and further blend this raw material mix before transfer to the raw material

    grinding mills. Transport belt conveyor transfers the blended raw materials to ball

    mills where it is ground. The chemical analysis is again checked to ensure

    excellent quality control of the product. The resulting ground and dried raw meal is

    sent to a homogenizing and storage silo for further blending before being burnt in

    the kilns.

    FUELS

    The heat required to produce temperatures of 1,8000C at

    the flame is supplied by ground and dried petroleum

    coke and/or fuel oil. The petcoke is imported via the

    companies internal wharf, stored and then ground in

    dedicated mills. Careful control of the mills ensures.

    Optimum fineness of the petcoke and excellent combustion conditions within the

    kilns system.

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    Fig 2: Inside of Kiln

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    BURNING

    The raw meal is fed into the top of a pre-heater tower equipped with four

    cyclone stages. As it falls, the meal is

    heated up by the rising hot gases and

    reaches 8000C. At this temperature, the

    meal dehydrates and partially

    decarbonizes. The meal then enters a

    sloping rotary kiln, which is heated by a

    1,8000C flame, which completes the burning process of the meal. The meal is

    heated to a temperature of at least 1,4500C. At this temperatures the chemical

    changes required to produce cement clinker are achieved. The dry process kiln is

    shorter than the wet process kiln and is the most fuel-efficient method of cement

    production available.

    COOLER UNITS

    The clinker discharging from the kiln is cooled by air to a temperature of

    700C above ambient temperature and heat is recovered for the process to improve

    fuel efficiency. Some of the air from the cooler is de-dusted and supplied to the

    coal grinding plant. The remaining air is used as preheated secondary air for the

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    Fig 3: Central Control Room

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    main combustion burner in the kiln. Clinker is analyzed to ensure consistent

    product quality as it leaves the cooler. Metal conveyors transport the clinker to

    closed storages areas.

    FILTERS

    Dedicated electrostatic precipitators dedust the air and gases used in the

    Clinker production line process. In this way, 99.9% of the dust is collected before

    venting to the atmosphere. All dust collected is returned to the process.

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    CONSTITUENTS

    Different types of cement are produced by mixing and weighing

    proportionally the following constituents.

    Clinker

    Gypsum

    Limestone addition

    Blast furnace slag

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    Fig 4: Cement manufacturing from the quarrying of limestone to thebagging of cement.

    Q1. In which of the following cement brands do you deal?

    Options Response (%)

    Prism 45.55

    Birla 11.11

    ACC 8.88

    JAYPEE 33.33

    Others 1.11TOTAL RESPONSES 100%

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    Interpretation:

    Maximum dealers & retailers deal in Jaypee & Prism, i.e. 45.55 of dealers and

    retailers deals in Prism & 33.33% of dealers & retailers deals in Jaypee

    whereas very few dealers and retailers deals in ACC, Birla & other brand.

    Q2. Which factor influences you most to purchase any cement? Please

    give rank.

    Options Response (%) Rank

    Price 8.88 3

    Quality 72.22 1Better packaging 7.77 4

    Time availability of

    cement in season &non-

    season

    11.11 2

    Total responses 100% ------

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    Interpretation:

    72.22% of dealers & retailers suggested that quality is an important feature

    while dealing with cement. Thus quality is ranked 1st, whereas 11.11% of

    dealers and retailers suggested that time availability of cement in season &

    non-season should be given preference so it is ranked 2nd on the other hand

    price is 3rd rank with 8.88% & packaging is at 4th rank with 7.77%.

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    Q3. Which cement has more demand in market? Please give rank.

    Options Response (%) Rank

    Prism 53.33 1Birla 4.44 4

    ACC 7.77 3

    Jaypee 32.22 2

    Others 2.22 5

    Total Responses 100% -----

    Interpretation :

    53.33% of dealers & retailers are in favor of Prism for maximum demand in

    market so Prism is ranked 1st whereas 32.22% of dealers & retailers are in

    favor of Jaypee, so Jaypee is ranked 2nd. On the other hand ACC is at 3rd rank

    with 7.77% and Birla is at 4th rank with 4.44% & others is at 5th rank with

    2.22%.

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    Q 4. Which cement company gives more attractive advertisement?

    Please give rank.

    Options Response (%) Rank

    Prism 33.33 2

    Birla 5.55 5

    ACC 8.88 3

    Jaypee 44.44 1

    Others 7.77 4

    Total Responses 100% -----

    Interpretation:

    44.44% of dealers and retailers suggested that Jaypee gives maximumattractive advertisement so it is ranked 1st & 33.33% of dealers & retailers

    agree with Prism so it is ranked 2nd on the other hand ACC is at 3rd rank with

    8.88% & others is 4th rank with 7.77% & Birla is at 5th rank with 5.55%.

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    Q 5. Does company brand Ambassador Increase company Brand Value?

    Options Response (%)

    Yes 25.55

    No 74.44

    Total Responses 100%

    Interpretation:

    74.44% dealers & retailers are in against for increase company brand

    value by brand ambassador & 25.55% dealers & retailers are in favorfor increase company brand value by brand ambassador.

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    Q 6. Which Cement Company gives you maximum Margin per Bag?

    Please give rank.

    Options Response (%) Rank

    Prism 28.88 2

    Birla 43.33 1

    ACC 7.77 4

    Jaypee 13.33 3

    Others 6.66 5

    Total Responses 100% ------

    Interpretation:

    43.33% of dealers & retailers in favor of Birla for gives maximum

    margin per bag because its cost of product is less compare to other

    brands so it is ranked 1st whereas 28.88% of dealers & retailers are in

    favor of Prism so it is ranked 2nd on the other hand Jaypee is at 3rd

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    ranked with 13.33% & ACC is at 4th rank with 7.77% & others are at 5th

    rank with 6.66%

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    Following Questions are based on the rating vise.

    Q 7. Which is Quality Brand of cement?

    Options Response (%) Rank

    Prism 64.44 1

    Birla 6.66 3

    ACC 4.44 4

    Jaypee 23.33 2

    Others 1.11 5

    Total Responses 100%

    Interpretation:

    64.44% dealers and retailers are in favor of Prism for quality brand of

    cement so it is ranked 1st whereas 23.33% dealers and retailers are in

    favor of Jaypee so it is ranked 2nd on the other hand Birla is at 3rd rank

    with 6.66% & ACC is at 4th rank with 4.44% & others are at 1.11%

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    Q 8. Which Cement Company has a good packaging of their products?

    Options Response (%) Rank

    Prism 71.11 1

    Birla 6.66 4

    ACC 7.77 3

    Jaypee 13.33 2

    Others 1.11 5

    Total Responses 100% -----

    Interpretation:

    71.11% of dealers and retailers are in favor of Prism for good packaging

    of their product so it is ranked 1st and 13.33% of dealers & retailers are

    in favor of Jaypee so it is ranked 2nd & ACC is at 3rd rank with 7.77% &

    Birla is at 4th rank with 6.66% & others are at 1.11%

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    Q 9. Which Cement Company has a good supply of their products?

    Options Response (%) Rank

    Prism 64.44 1

    Birla 6.66 3

    ACC 4.44 4

    Jaypee 23.33 2

    Others 1.11 5

    Total Responses 100

    Interpretation:

    64.44% of dealers and retailers are in favor of Prism for good supply of

    their products so it is ranked 1st

    & 23.33% of dealers and retailers are infavor of Jaypee so it is ranked 2nd on the other hand Birla is at 3rd rank

    with 6.66% & ACC is at 4th rank with 4.44% & others are at 1.11%

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    Q 10. What you aspect from any Cement Company to increase the sale?

    Options Response (%) Rank

    Advertisement 24.44 2

    Meeting with dealers 20 4

    Price distribution 22.22 3

    Quality Improvement 33.33 1

    Total Responses 100%

    Interpretation:

    33.33% of dealers & retailers are in favor of improved quality of their

    product because binding capacity of the product is depend on the quality

    so it is ranked 1st & 24.44% of dealers and retailers are in favor of

    advertisement of their product because it is the best way to communicate

    with the people so it is ranked 2nd & 22.22% of dealers and retailers are

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    in favor of price distribution to dealers and consignee because it raise the

    level of confidence so it is ranked 3rd & 20% of dealers and retailers are

    in favor of doing meeting in particular intervals so it is ranked 4th.

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