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An Overall

Situation

Analysis of thePran Food &

Beverage

Title Page

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2011

East westUniversity

PRAN FOOD & BEVERAGE

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Submitted by

Nawaz Sharif Rocky.

(2011-1-14-022)

Rubaiyat Jahan Shishir.

(2011-1-10-399)

Md. Sazzad Mollah.

(2010-2-10-152)

Emon Mohammad Naser.

(2011-1-14-083)

Md. Shahin Shah.

(2010-1-10-182)

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Submitted to

Letter of transmittalNovember 30, 2011

Afreen Chowdhury

Lecturer,

Department Of Business Administration,

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Afreen chowdhury

Lecturer,

Department Of Business Administration

East West University

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East West University.

Dear Madam,

It is of great honor and delight to us to present you our final report prepared as equipment for our

Principals of marketing Course (MKT-101). The entire duration of preparing this report has been

immensely helpful to us, giving us a golden opportunity to look outside the regular classroom and

move to the real world on Pran Food & Beverage. A lot of lesson was learning and a vast amount

experience was gained. Developing interpersonal skills, talking formal interviews and of course

handling each and every detail with a professional attitude were just to name a few.

Truly this will help us in our future life, solving more complete situations and problems and alsobuilding a Business structure.

We also acknowledge our gratitude to those people who have helped us and passed their valuable

comments on the draft term paper.

In spite of our limitation and time constraint we have tried our best to cover all the points you mention

and hope it will be able to meet your expectation. We shall always be available to respond to any

question that you may have in this regard.

Sincerely yours

(Triangle Group)

AcknowladgementACKNOWLEDGEMENT

There are many people who have enormously helped in the preparation of this Project on Pran food

& beverage. We are especially thankful to Lec. Afreen Chowdhury , faculty of Business

Administration who have given us this opportunity to undertake this project.

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We are thankful to all our friends giving their remarkable contribution and special thanks to our

faculty in charge who not only explained the topics very well but all have thrown a good insight at

the practical aspect too.

Table of contents

No Contents Page

1 Title Fly v

2 Title Page v-v

3 Letter of Transmittal v

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4 Acknowledgement vi

5 Table of Contents vi

6 Executive Summery vi

7 Introduction 1

8. Situation Analysis 2-5

9 Marketing Strategy 6-16

10 Conclusion 17

11 Recommendation 18

12 Reference 19

Executive summary

The project is an extensive report on how the Pran food & beverage markets its strategies and

how the company has been able in tackling the present tough competition and how it is coping up

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by the allegations of the quality of its products. The report begins with the history of the products

and the introduction of the Pran food & beverage. This report also contains the basic marketing

strategies that are used by the pran food & beverage of manufacturing process, technology,

production, policy, advertising, collaboration, export scenario, future prospect and governmentpolicies. The report includes some of the key salient features of market trend issues.

In todays world of cutthroat fierce competition, it is very essential to not only exist but also

to excel in the market. Todays market is enormously more complex. Hence forth, to survive in the

market, the fashion house not only needs to maximize its profit but also needs to satisfy its

customers and should try to build upon from there.

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