Urban ResearchPrathamesh Padwal

Methodology

•Observe store layout (product placement)

•Enquire about stock refill

•Home delivery

Kirana store

❑ Store layout

❑Product placement

❑ Stock refill

❑Additional services

Chemist

Chemist

Findings

•Cross selling is difficult

•Largely dependent on word of mouth

Recommendations

•Print advertising▫Calendars▫Ganpati mandal booklets▫Leaflets in newspapers

•Sponsoring prizes for local game events and others, like haldi-kumkum

Challenges faced

❑“I’ve got no time for this”

❑ “Photographs ? How about no”

❑ “Please talk to the owner tomorrow”

Other formats

Thank you