pratik
TRANSCRIPT
PPROJECT REPORT ON
“CUSTOMER SATISFACTION & MARKET RESEARCH OF
RCF LTD PRODUCTS”
IN PARTIAL FULFILLMENT OF
MASTER OF MANAGEMENT STUDIES
SUBMITTED BY
Mr. PRATIK PRADEEP KOLI
OF
MMS MARKETING
UNDER THE GUIDANCE OF
RAJARAM SHINDE COLLEGE OF MBA
MANDAR EDUCATION SOCIETY, PEDHAMBE TAL-CHIPLUN MUMBAI UNIVERSITY
2011-2013
1
DECLARATION
This is to declare that this summer project report entitled “CUSTOMER SATISFACTION
& MARKET RESEARCH OF RCF LTD PRODUCTS”, as partial fulfillment of the
requirement of the course curriculum for the academic year 2012-2013. The data collected
and the work done by me is truly authentic and is not borrowed or copied from any
dissertation report. The project contains true and complete information.
Name:
Date:
Place:
2
CERTIFICATE FROM COLLEGE
This is to certify that Mr. Pratik Pradeep Koli, student of MMS second year ( III rd
semester) at Rajaram Shinde College of MBA has completed the summer internship project
titled “CUSTOMER SATISFACTION & MARKET RESEARCH OF RCF LTD
PRODUCTS” of Rashtriya Chemicals and Fertilizers ltd, Thal”, under partial fulfillment of
requirement of the course curriculum for the academic year 2012-2013.
The project contains true and complete information.
(INTERNAL PROJECT GUIDE)
RAJARAM SHINDE COLLEGE OF MBA,
PEDHAMBE, CHIPLUN.
3
ACKNOWLEDGEMENT
"Gratitude is not a thing of expression; it is more matter of feeling."
To acknowledge, it would be a word too small for the help and guidance extended by
all the people involved in my project as my mentors.
There is always a sense of gratitude which one express towards others for their help and
supervision in achieving the goals. This formal piece of acknowledgement is an attempt to
express the feeling of gratitude towards people who helpful me in successfully completing of
my training. My success at Rashtriya Chemicals and Fertilizers Ltd. was because of the
contribution and guide provided to me by the Institute itself. My sincere acknowledgements are
due to them. To begin with, I would first like to thank Mr. S. M. Kekan (H.R. Manager) for
giving me the opportunity to work with RCF and get in depth knowledge about the Marketing
research and customer satisfaction of RCF ltd products. I would also like to thank Mr.
S.C.Wharadkar (Marketing Manager, Raigad) and Mr. Gursale sir for valuable support and
help. I take this opportunity to thank Prof. (director) and Prof. at Rajaram Shinde College of
MBA, who has been a guiding light of his encouragement and help in making my internship
project a success.
Last but not least I would like to thank all the respondents for giving their precious
time and relevant information and experience, I required, without which the Project would
have been incomplete.
4
RASHTRIYA CHEMICALS AND FERTILIZERS LIMITED
“CUSTOMER SATISFACTION
&MARKET RESEARCH OF RCF
LTD PRODUCTS”
5
TABLE OF CONTENTS
Sr. no. Particulars Page no.
1.
2.
3.
4.
5.
6.
6.
8.
9.
10.
6
1.INTRODUCTION
7
Customer satisfaction is a major outcome of marketing activity whereby it serves as
a link with various stages of consumer buying behavior. For instance, if customers are
satisfied with a particular service offering after its use, then they are likely to engage in repeat
purchase and try line extensions. Customer satisfaction is widely recognized as a key
influence in the formation of consumers' future purchase intentions. Satisfied customers are
also likely to tell others of their favorable experiences and thus engage in positive word of
mouth advertising.
Customer satisfaction, a business term, is a measure of how products and services
supplied by a company meets or surpass customer expectation. It is seen as a key
performance indicator within business and is part of the four perspectives of a balanced
scorecard. In a competitive marketplace where businesses compete for customers, customer
satisfaction is seen as a key differentiator and increasingly has become a key element of
business strategy. Customer Satisfaction surveys is often regarded as the most accurate
barometers to predict the success of a company. Because they directly ask about the critical
success factors of a business, if done effectively, Customer Satisfaction surveys can deliver
powerful incisive information and provide ways to gain a competitive edge. Customer
satisfaction is regarded as core building blocks in the relationship development process.
Meanwhile, service quality and customer satisfaction were found to be indispensable for
retaining and attracting consumers.
8
a) OBJECTIVE OF STUDY
The objective of the present studies is as follows:
To study, collect and observe the common factors affecting the Consumer Satisfaction in
Relation With Distribution Network of R.C.F Ltd, Thal.
To find out the fertilizers that are used more and with which grades and which industries.
To know the customer satisfaction and awareness about the RCF ltd products.
To provide the detail information about the RCFL fertilizers to the farmers.
Dealer and farmers survey and know their needs and wants.
b) SCOPE OF STUDY
Any organization marketing with large-scale parts like distribution system is the key
resources and field sales personal and facilities. Main thing is the satisfaction of customer
with good quality product at minimum cost. Every company should have sufficient marketing
facilities to dealers and customers. Hence marketing concept must apply to the customer’s
needs satisfying power i.e. availability of product at the right place and at right time at the
lowest possible cost. Better physical distribution gives higher overall customer satisfaction.
Good protective packing, transportation, facilities, a good warehousing facilities helps to
maintain the quality of the product which automatically helps to increase in no. of customers.
9
c) LIMITATIONS OF STUDY
• The study is confined to Raigad District only; hence the results cannot be generalized.
• The results hold validity only for specified group and cannot generalize.
• The findings in this study are purely dependent on the response of respondents taken for the study.
• Since the study was limited to a specific period, further qualitative research on the topic was not possible.
• The information recorded is based on the opinion and reactions of the respondents as on the date of research.
10
2. RESEARCH METHODOLOGY
Sampling Unit: - 50farmers & 4 Dealers in Raigad Distirct.
1. TOOLS USED FOR DATA COLLECTION AND RESEARCH: -
In data collection includes types of data, source of data, system of presentation and analysis
of data etc.
Types of data:
Maximum try is made obtain primary data, in case of secondary data; its degree of trueness is
thoroughly studied.
1) Primary data: -
Primary data collecting particularly is surveys and descriptive research important ones is –
Discussion with experts and responsible persons / authority.
Through questionnaire.
Interview with different class of people.
2) Secondary data: -
Secondary data means data that are all ready available.
Books & magazines.
Company booklets & leaflets.
11
2.ORGANIZATIONAL
PROFILE
12
Rashtriya chemicals and fertilizers ltd. is one of the India’s largest producers of
fertilizers and chemicals. Its plant at Thal is the largest producer of fertilizers in Asia.
Rashtriya chemicals and fertilizers have two plants. One is located at Chembur and second
plant is located at Thal. Thal plant is situated around 100 Km away from Mumbai plant. The
plants at Mumbai are based on Natural gas as raw material and the plant at Thal are operating
on mixed feed of Natural gas and Naphtha.
Trombay fertilizer complex a unit of the erstwhile Fertilizer Corporation of India went
on stream on 15th October 1965. It was the significant day in the history of Indian Fertilizer
Industry, since a new complex fertilizer was available to Indian farmers to improve their
productivity. Ever since the Trombay Unit went into production, it has made outstanding
contribution to the growth and development and has carried forward the task of national
building vigorously with the spirit of dedication and determination.
The Rashtriya Chemicals and Fertilizer Ltd. was incorporated on March 6, 1978 on
reorganization of the erstwhile Fertilizer Corporation of India. RCF Ltd. was responsible for
operation of “Trombay unit. Implementation of new expansions Projects and marketing of
various fertilizers and industrial chemicals. Since 1965, when The first phase of the plants
was commissioned at Trombay, several diversification and Expansion projects has been
successfully implemented at Trombay, several diversification and Expansion projects had
been successfully implemented at Trombay site and now Rashtriya chemicals and Fertilizers
Ltd. (RCF) is one of the giant fertilizers and chemical companied in Asia, having 20
operating plants at Trombay and 5 large plants at Thal Fertilizer unit.
Today, it is the largest producer of fertilizers and chemicals in the public as well as
the private sectors in India. With the setting up of the gas based mega fertilizer unit at Thal in
Raigad district, RASHTRIYA CHEMICALS AND FERTILIZERS Ltd became the first
13
company to import the latest generation fertilizer technology in India. Major breakthroughs in
Research and Development, advanced systems of Environmental Management, Computerized
Operations, excellence in Manpower Environmental Management, Computerized
O[operations, excellence in manpower Management and planned development strategy for
expansion and diversification made RCF a successful, high-profile organization. RCF Ltd has
been accorded “Mini Ratna” status by the government of India, which empowers it to take
certain vital decisions of corporate governance without the approval of the government. RCF
Ltd Thal unit has got ISO- 9002 for its chemical group of plants in year 1997 and ISI-14001
for both the units (Mumbai Thal) in year 2001.
Vision of the Company:-
“To be the number one leader in the Fertilizer Industry by the year 2010 and a major
player in global market”.
Mission of the Company:-
The Company’s mission is:-
“To produce fertilizers and chemicals efficiently, economically and in environment
friendly manner. To serve the farmers and other customers with quality products along with
support services. To join hands in the growth of National economy”.
Objectives of company:-
14
RCF as a corporate body and Government of India undertaking is responsible to the
people of India, the Government as owner, Government as Government, Consumers,
Employees, the Society at large and posterity. The company is simultaneously accountable to
all these agencies that have a stake in its successful operation, growth and welfare. Keeping
these aspects in view, RCF has set for itself the following corporate goals-
i. To help increase the national agricultural productivity by providing agricultural inputs and
services.
ii. To provide the above inputs and services with least consumption of real resources and at least
cost.
iii. To obtain for its employees as decent at standard of living and as good a quality of life as
possible. Consistent with the general socio-economic conditions in the country.
iv. To secure as high a return on the rate of investment as possible, keeping in view the
requirements of the other competing objectives.
v. To promote self-reliance in all activities relation to company’s operations including process
know-how, design and engineering, erection, commissioning operations, maintenance of
plants and marketing of products.
vi. To promote, organize and perform research and development in products, technology,
engineering, soil science and agronomy in furtherance of various corporate objective.
vii. To improve the environment and minimize to the maximum extent technologically possible,
the harmful emissions, atmospheric discharges and effluents.
viii. To continuously upgrade the quality of human resources and promote organizational and
management development.
ix. To co-operate nationally and internationally in exchange of information and services of
personnel.
x. To have corporate growth at a pace consistent with availability of resources and
developmental; needs of the economy.
xi. To promote specific social objectives such a development of entrepreneurs, ancillary
industries, special assistance to SC/ST and other backward classes.
15
Thal fertilizer plant at a glance
Thal fertilizer unit:
The Thal Fertilizer unit have been designed for Zero level of emission and are one of
the cleanest in the world. A centrally controlled computer system has been installed which
monitors the quality of air at three different locations round the clock. A Marine Outfall, 4.4
kilometers long, has been provided to dispose the treated liquid effluents deep into the sea.
This has been done for the first time in the country.
LOCATION; 5 km away from Alibaug, DistRaigad, Maharashtra State.
ANNUAL PRODUCTION CAPACITY:
Ammonia : 9.9 lakh MT per year
Urea : 18 lakh MT per year
Nitrogen : 6.83 lakh MT per year
DMF : 500 MT per year
DMAC : 5000MT per year
MAP : 5000 MT per year
Co : 1200 Nm3 per hr.
FA : 10,000MT per year
MAIN PLANTS:
Plant Unit Capacity/Unit
16
Ammonia 2 1,500 tpd per stream
Urea 3 1,500 tpd per stream
Steam Generation-boiler 3 275 tpd per boiler
Power Generation-T.G. Set 2 15 MW per stream
Heavy water 2 55 mty per steam
D.M.F.1 2500tpy
D.M.A.C.1 5000tpy
M.A.1 5000tpy
Formic acid 1 10000tpy
OFF-SITES:
Product handling & bagging system of 6000 tpd.
Two silos for urea storage of 90000 MT capacities.
Two ammonia storage tanks of 25000 MT capacities.
Water treatment plant.
Effluent treatment & disposal system.
Pollution monitoring &control facilities.
Ammonia dispatch facility.
Agricultural research centre.
Industrial chemicals dispatch facilities.
INFRASTRUCTURE:
Workshops - laboratories
17
Townships - railway siding
Water supply line - gas supply line
Power supply line
UTILITES:
Gas requirement : 3.15 Million Nm³/day from GAIL
Power requirement : 25 MW from MSEB
Water : 56000 m³/day from MIDC
EMPLOYE’S :1800
LAND:
For plants : 820 acres
For townships : 300 acres
For railway siding : 250 acres
INVESTMENT: Rs. 1204 Crores
PROJECT COMPLETION / ZERO DATE – 15-01-1981
FIRST PRODUCTION OF UREA - Oct 1984
COMMERCIAL PRODUCTION – March 1985
PRODUCT PROFILE
Rashtriya Chemicals and Fertilizers Limited is quite well-known for producing basic
chemicals like -
18
Methanol
Sodium Nitrate
Ammonium bicarbonate
Methylamines
Dimethyl Form amide
Dimethylacetamide
The main fertilizer products manufactured by Rashtriya Chemicals and Fertilizers
Limited include the following -
Ujjwala
Suphala
Sujala
Microla
Biola
UJJWALA:-
19
RCFL’s Ujwala urea is a chemical fertilizer produced in white round pril form
containing 46% Nitrogen. It is 100% water soluble and is suitable for any type of soil or crop.
It can be applied through sowing, broadcasting or spraying. Ujwala urea should be applied to
different crops in two to three split doses. Ujwala urea is packed in 50 kg white colored bag
which is available with the authorized dealers of the RCF Throughout the country. Percentage
of bi-urea in Ujwala urea is very less hence it can be sprayed on the crops.
Specifications:
Nitrogen : 46% min by wt
Moisture : 1% max by wt
Bi-urea : 1% max by wt
Size : 1 mm to 2.8mm. 90% min
below 1 mm 5% max.
Above 2.8 mm 5% max.
ANALYSIS:
Hygroscopic nature of urea forms lumps, due to plant location.
Government subsidies should be flexible to compensate the raw material cost transportation
costs.
20
SUPHALA 15:15:15:-
RCFL produces two grades of complex fertilizers at its Trombay unit. They are
commonly known as “Suphala”, which has almost become a generic name for NP/NPK
complexes in the farming households of the country.
Suphala 15:15:15(also called S15) is a unique complex, granular, natural color
fertilizer
The major plant nutrients, Nitrogen, Phosphorus & Potash are present in equal
proportion(15% each). Homogeneous granules keep the nutrients in exact proportion and
assure even availability to the individual plants. The absorption of each nutrient is enhanced
by the presence of other nutrients.
The granules are spherical, uniform (2 to 4 mm size) and free flowing, which facilitate
their uniform application to the soil. S15 can be easily applied by seed drill. Due to their
density, the granules are not blown away by wind or mechanically washed out by irrigation
water
On application of Suphala 15:15:15 the readily available forms of nutrients like nitrate
nitrogen; water soluble phosphate and potash are immediately available to the crops. This
helps in establishing strong roots and promotes desired growth of the crops in the early
stages. The other forms of nutrients like ammonical nitrogen, citrate-soluble phosphate and
temporarily held potash in Suphala keep the nutrients available to the soils for a longer
period. These nutrients are released gradually which assures high nutrient status in the soil for
a longer period and thereby ensures healthy and luxuriant growth of the crops.
Suphala 15:15:15 also contains secondary plant nutrients like Calcium, Magnesium
and Sulphur which are helpful for the improvement of the soil and also facilitate efficient
uptake of other nutrients by the plants. This product has found wide acceptance in cultivation
of cash crops like sugarcane, cotton, jute, as well as fruit crops. It is extremely effective in
improving the yield of plantation crops like tea and coffee. Suphala 15:15:15 is packed in 50
21
kg golden yellow colored bag which is available with the authorized dealers of the RCFL
throughout the country. Field trials on various crops in varied climatic conditions and
different types of soil have proved the usefulness of this product in short and long duration
crops.
ANALYSIS: It is concentrated fertilizer containing the plant nutrients in chemical
combinations which reduces the cost of application, transportation, handling and storage.
Suphala leaves a residual effect in the soil which is beneficial to all crops.
Technical Specifications:-
Color : Natural
Form : Granular.
Bulk density: 1100 gms/Litre.
Solubility: 730 gms/Litre.
Total Nitrogen by weight: 15%.
A) Ammonical Nitrogen: 8%
B) Nitrate Nitrogen: 7%
Total Phosphorous (P2O5) by weight 15%
a) Water soluble P2O5: 4.5 %.
B) Citrate soluble P2O5: 10.5%
Total Potash (K20) by weight. 15%.
Moisture: 1%
Micro-nutrients:
a)Sulphate as SO4:2.5%.
B) MgO: 150ppm. c) Iron as Fe: 0.20% by weight.
22
Production Process of Suphala 15:15:15:-
The process technology is based on three reactor system designed by KEMIRA O.Y.
Finland to produce Suphala 15:15:15 grade with four modified spherodizers (Granular cum
drier). RCF has a capacity to produce 4 Laky MT of S-15 per Annum.
Suphala 15:15:15 is manufactured by chemically treating rock phosphate with Nitric
acid and also with Ammonia and Potassium Chloride.
View of S-15:15:15 Plants
Rashtriya Chemicals & Fertilizers Ltd manufactures 100% water soluble fertilizers
containing all the three major plant nutrients i.e. Nitrogen, Phosphorus and Potash for crops
grown in green houses as well as other field crops. Sujala is available in two forms foliar
grade and drip grade.
1) Foliar, suitable for spraying and
2) Drip grade which is suitable for application through drip irrigation system.
Use of Sujala either through drip or foliar prevents deterioration of soil texture as soil
complexion and mechanical damage to the crop is eliminated. The major features of Sujala
foliar and drip grades are as follows.
23
SUJALA 19:19:19 DRIP:-
Sajama reaches directly at the root zone along with required water through drip.
As Sujala is salt free, the drip system does not get clogged thus enhancing life of the
micro irrigation system
Sujala has a long shelf life and can be stored and used as and when required.
*Proportion of air, moisture and nutrients through Sujala are effectively maintained at
the root zone resulting into quality and bumper yield.
Features:
i. Total Nitrogen 100% soluble in water.
ii. Amide Nitrogen 10.5%.
iii. Ammonical Nitrogen 4.5%.
iv. Nitrate Nitrogen 4.0%.
v. Total Phosphorus 100% soluble in water.
vi. Total Potassium 100% soluble in water.
vii. Free from harmful Sodium and Chlorine.
viii. Nutrients are totally absorbed due to salt free features.
Over a period of years, we have been cultivating different crops in the field which has
resulted in the depletion of essential micro-nutrients in the soil. This has in turn affected the
productivity of the soil. This fact has also been validated in the soil analysis reports drawn
over a period of time indicating that the micronutrients in the soils are on the decline,
resulting in lowering the quality and yields of the crops.
CF’s R&D (Agri-Division) has come out with a unique liquid micronutrient fertilizer suitable
for variety of crops. This product helps to retain and achieve the quality of the produce and
24
also ensures bumper yields. The composition of Microloan varies in different states due to
the requirement of various micronutrients in the particular soil of the state.
MICROLA:-
Healthy & disease free balanced growth, quality yield. Enhances the efficiency of
major plant nutrients like Nitrogen, Phosphorous & Potash. Increases the disease resistance in
the crops. Improves the quality, size, color and taste of the Seed grain, flowers, leaves and
fruits. Increases the yield of cereals, oilseeds, pulses, fruit trees, vegetables flowers, cash
crops like Tea, Coffee, Sugarcane and cotton etc.
BIOLA:-
This multifaceted bio-fertilizer solubilises the fixed phosphorus in the soil and makes
it available to the crops. Bacteria multiply very fast in the soil and this helps to improve the
texture and structure of the soil. This also helps to enhance the growth of the crops and also
induces resistance against various pests and diseases.
Important features/characteristics of Biola:-
1. Biola facilitates easy and early seed germination.
2. The bacteria from Biola releases organic acids in the soil which helps to decrease the pH of the soil and also help to dissolve the fixed Phosphorous and make it available to the crops.
3. Biola initiates early and easy root development and also increases the efficiency of the roots.
4. Biola application improves the soil status and thus increases crop yield.
5. Biola application also helps to save money required for buying expensive Phosphate fertilizers.
RCF shall be introducing Azatobacter and Rhizobium culture Bio Fertilizers in near future.
25
RCF Products and Rates in Raigad District
Product Rate
Ujwala Urea (46% N) Rs. 290/ kg
Sufala (15:15:15) Rs. 375/50 kg
Sufala (20:20:0) Rs. 410/50 kg
Sujala (19:19:19) Rs. 450/kg
Microla Rs. 225/litre
Biola Rs. 40-45/kg
26
ANALYSIS OF COMPANYS SOCIAL RESPONSIBILITY
FARMERS TRAINING CENTRE
The adoption of Agricultural technology for increasing crop yield and land
productivity is greatly facilitated by training and adequate dissemination of knowledge.
RCF sought to bridge the gap between Research Scientist and the farmer by by setting up
dedicated training facilities at Nagpur and Thal. The programmes are designed to cover both
general aspects as well as region specific aspects of farming technology. In addition, means
of supplementing farm income through subsidiary occupation as well as the upcoming
technologies of food processing are also discussed. These institutes are equipped with the
latest audio-visual aids, classrooms and also hostels providing residential accommodation to
the farmers.
27
Special programmes for farm women have been designed to enable them to contribute
equally towards Agricultural productivity. Special focus is given to farmers from SC/ST
categories.
Locations:
Farmers Training Centre Thal: Was established in 1998 in the premises of RCF’s
agricultural research centre near Alibaug, Raigad district, Maharashtra. Its proximity to
RCF’s Thal factory enables farmers to visit the plant and interact with top officers of the
Company. The participants can also see the various trials conducted in the research farm. The
Farmers’ Training Centre is also very close to the private floriculture farms, state government
and forest nurseries.
Institutional Facilities
Well furnished farmers hostel with all amenities which can accommodate up to 50
numbers of farmers at both Nagpur and Thal.
Exhibition hall with a small library and group discussion hall.
Modern auditorium.
Well equipped soil testing laboratory at Nagpur institute.
Criteria for selection of participants:
There is a laid down selection process which looks at enthusiastic individuals with
progressive leadership qualities. They should be able to read and write the local languages.
After training, they are expected to act as opinion leaders in their villages and share the
knowledge to fellow farmers. Training courses: To provide effective training to the
participating farmers, case studies based on geographical situations, cropping pattern,
economical and social background of the participants are discussed in detail in consultation
with regional agricultural universities.
Visits:
28
For effective class room training programmes, participants visit nearby agricultural research
stations, agricultural institutes, and subsidiary occupation centres etc.
Training faculty:
The faculty members conducting training course are mainly drawn from agricultural
universities, experts from other agro-based industries, rural banks, and state agricultural
departments.
Soil Testing :
Soil testing helps diagnose soil health and evolve soil specific and crop specific solutions. It
helps to identify problematic soils, their nutritional status, texture and structure. Based on the
analysis, farmers are advised on soil fertility management through rational use of manure,
fertilizers and amendments to make agriculture more productive and sustainable.
Soil testing becomes indispensable to assure national food security, nutritional security,
maintenance of soil health, enhancement of soil fertility and to leave a good heritage for the
future generations.
Recognizing this paramount need, RCF has established six static soil testing laboratories
since 1967 and three mobile testing vans. Soil testing reports (or Soil Health Cards) are
mailed directly to farmers after analysis. This enables farmers to make informed decisions
about soil health management and maintenance depending on the crop to be sown.
This service is rendered free of cost to farmers.
Soil testing reports (or Soil Health Cards) are mailed directly to farmers after analysis. This
enables farmers to make informed decisions about soil health management and maintenance
depending on the crop to be sown.
Mobile Soil Testing Van:
29
RCF also has three mobile soil testing labs which visit different places during both the
seasons i.e. Kharif and Rabi for collection of soil samples and analyze them on the spot. The
technical staffs prepares the complete report stating the details of fertilizer application based
on the soil analysis report and make farmers understand the soil analysis report so that they
apply fertilizers as per requirement.
Collection of soil samples is a critical activity and thus farmers, extension and
development workers and others are trained in this activity through RCF’s Training Institutes
and during farmers meeting. Since last 40 years, RCF has analyzed more than 50 Lakhs soil
samples.
Farmer training institutes: At Nagpur and Thal regularly conduct residential programmes on
soil sample collection. This includes field visits and laboratory visits to see how the analysis
takes place. Farmers' meetings: Are also used to trained farmers in soil sample collection and
interpretation of results. Similar training is also imparted to NSS students from various
colleges of Maharashtra. Educating farmers in the appropriate manner of sample collection
and interpreting the analysis reports goes a long way in empowering them and also enables
dissemination of accurate technical information. Field days/Fertilizer days/Soil testing days:
Are normally organized on the fields of the farmers where demonstrations are conducted on
fertilizer applications. Subjects includes soil testing, balanced use of fertilizers, importance of
RCF products and its benefits and methods of application, crop protection etc. Normally 50-
70 farmers attend this kind of agricultural programs. Agricultural officers, scientists,
government officers from village panchayat, panchayat samiti, Zilla parishad, Agriculture
department, Agricultural universities participate and guide the farmers gathered in the
programme. Crop and product literature is distributed to the farmers for reference while
carrying out different operations in the field. During last five years more than 1500 such
programmes have been conducted in various states.
Farmers' meetings:
Soil sample collection and interpretation of results is the subject of many farmer
meetings held in different villages of the country. Educating farmers in the appropriate
manner of sample collection and interpreting the analysis reports goes a long way in
empowering them and also enables dissemination of accurate technical information up to the
grass root level.
30
Wide publicity to this kind of programmes is given through radio, newspapers and television.
Field days/Fertilizer days/Soil testing days:
These are normally organized on the fields of the farmers where demonstrations are
conducted and during soil sample collection or fertilizer application. Subjects related to
agriculture such as soil testing, balanced use of fertilizers, importance of RCF products and
its benefits and methods of application, crop protection etc are discussed followed by
question-answer session. Normally 50-70 farmers attend this kind of agricultural programs.
Agricultural officers, scientists, government officers from village panchayat, panchayat
samiti, Zillah parishad, Agriculture department, and Agricultural universities participate and
guide the farmers gathered in the programme. Printing of invitation card prior to the
programme is done and distributed in the village and surrounding villages. Arrangement of
refreshment is made for participating farmers, banners, exhibition stalls are displayed at the
venue. Crop and product literature is distributed to the farmers for reference while carrying
out different operations in the field.
Micro Nutrient Analysis
In addition to the basic soil testing, micronutrient analysis is also becoming
increasingly important, especially since many soils in India are found to be deficient in one or
more of the micronutrients. Availability of micronutrients in the right proportion in the soil
ensures higher productivity of farming. RCF’s Trombay laboratory is engaged in the analysis
of micronutrients. This analysis is charged a nominal and concessional rate of Rs. 80/- per
sample.
Dealers training programmes:
In addition to sharing knowledge with the farmers, the actual consumers of fertilizers,
RCF also seeks to impart training to its dealer network.
RCF recognizes that the dealer is a very important part of the knowledge chain and it is the
dealer to whom the farmer looks at for any advice on agriculture related problems.
RCF’s dealer network is widespread and local level training programmes about the various
products of the Company, their appropriate use in conjunction with the other agro-inputs are
regularly organized. The programmes also cover government policies, requirements for
31
dealers under various legislations etc. These training programmes act as forums to inform the
dealer about future products and marketing alliances of the Company.
“Earn while you learn”
As a part of our social commitment RCF has designed a unique scheme called “Earn while you learn”.
This allows the students to get an insight into working in organizations and a feel of corporate culture.
Under this scheme, students from B.Sc. (Agri) courses are selected to undertake various
promotional activities as part of their vocational training. Appropriate stipend is paid to them
which help them in supplement the family income to some extent.
The crop and fertilizer product demonstrations were organized on various crops like onion,
wheat, vegetable crops and some flowering crops in the Nasik district. Eight blocks of Nasik
district were covered while implementing this scheme with the help of agricultural students.
Complete know-how about the advanced practices recommended by the agricultural
universities was provided to the farmers growing different crops in their fields.
Farm Field Schools:
The department of Agriculture has started implementing “Farm Field Schools” in
Maharashtra by involving groups of 30 farmers with a group leader called Sanchalak who
monitor the agricultural activities being carried out in the farm field schools.
RCF has participated in 15 Farm Field Schools in Jalna district. Cotton is main cash crop of
the farmers in Vidarbha and Marathwada region and American ball worm is a major pest
which damages the Cotton crop extensively and hence, the Integrated Pests Management in
Cotton was a subject matter chosen for implementing the captioned concept. The
demonstration of Sujala was organized in all the 15 farm field schools. Around 450 farmers
were benefited from this scheme.
Rural Sports:
Rural sports are organized at village/block level jointly with the educational institutes and
different sport organizations. This intends to encourage children from rural backgrounds to
participate in sports which will ultimately lead to a healthy and prosperous society. More than
200 such events have been held during last five years.
32
Medical Camps:
The Company also organizes medical camps in backward/tribal area of the state where
adequate medical facilities are not available. These camps are organized with the help of state
governments’ health department, Voluntary organizations, NGO’s, Lions and Rotary clubs
etc. Medicines are distributed free of cost. During last five years more than 75 such camps
have been held.
Rain Water Harvesting:
Small and marginal farmers depending on rain water are the worst hit. RCF promoted the
concept of Vanrai Bandhara and well recharging and launched a huge drive to disseminate
this information to farmers. In addition, used empty bags of fertilizer required to construct the
Vanrai Bandhara are supplied free of cost to villages through different government agencies.
Distribution of Mini kits:
During the Krishi melas in backward and very low fertilizer consuming areas in primary
markets, RCF’s products in small packing are distributed to the participating farmers for
encouraging them to use right types of fertilizers. During last five years 70 numbers of such
programmes have been organized.
33
3.THEROTICAL BACKGROUND
34
Customer satisfaction
Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses.
It is seen as a key performance indicator within business and is often part of a Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.
"Within organizations, customer satisfaction ratings can have powerful effects. They focus employees on the importance of fulfilling customers’ expectations. Furthermore, when these ratings dip, they warn of problems that can affect sales and profitability. . . . These metrics quantify an important dynamic. When a brand has loyal customers, it gains positive word-of-mouth marketing, which is both free and highly effective."
Therefore, it is essential for businesses to effectively manage customer satisfaction. To be able do this, firms need reliable and representative measures of satisfaction.
"In researching satisfaction, firms generally ask customers whether their product or service has met or exceeded expectations. Thus, expectations are a key factor behind satisfaction. When customers have high expectations and the reality falls short, they will be disappointed and will likely rate their experience as less than satisfying. For this reason, a luxury resort, for example, might receive a lower satisfaction rating than a budget motel—even though its facilities and service would be deemed superior in 'absolute' terms."
Construction
Organizations need to retain existing customers while targeting non-customers. Measuring customer satisfaction provides an indication of how successful the organization is at providing products and/or services to the marketplace.
"Customer satisfaction is measured at the individual level, but it is almost always reported at an aggregate level. It can be, and often is, measured along various dimensions. A hotel, for example, might ask customers to rate their experience with its front desk and check-in service, with the room, with the amenities in the room, with the restaurants, and so on. Additionally, in a holistic sense, the hotel might ask about overall satisfaction 'with your stay.”
Customer satisfaction is an ambiguous and abstract concept and the actual manifestation of the state of satisfaction will vary from person to person and product/service
35
to product/service. The state of satisfaction depends on a number of both psychological and physical variables which correlate with satisfaction behaviors such as return and recommend rate. The level of satisfaction can also vary depending on other options the customer may have and other products against which the customer can compare the organization's products.
Work done by Parasuraman, Zeithaml and Berry (Leonard L) between 1985 and 1988 provides the basis for the measurement of customer satisfaction with a service by using the gap between the customer's expectation of performance and their perceived experience of performance. This provides the measurer with a satisfaction "gap" which is objective and quantitative in nature. Work done by Cronin and Taylor propose the "confirmation/disconfirmation" theory of combining the "gap" described by Parasuraman, Zeithaml and Berry as two different measures (perception and expectation of performance) into a single measurement of performance according to expectation.
The usual measures of customer satisfaction involve a survey with a set of statements using a Likert Technique or scale. The customer is asked to evaluate each statement and in term of their perception and expectation of performance of the organization being measured. Their satisfaction is generally measured on a five-point scale.
"Regardless of the scale used, the objective is to measure customers’ perceived satisfaction with their experience of a firm’s offerings." It is essential for firms to effectively manage customer satisfaction. To be able do this, we need accurate measurement of satisfaction.
Good quality measures need to have high satisfaction loadings, good reliability, and low error variances. In an empirical study comparing commonly used satisfaction measures it was found that two multi-item semantic differential scales performed best across both hedonic and utilitarian service consumption contexts. According to studies by Wirtz & Lee (2003) , they identified a six-item 7-point semantic differential scale (e.g., Oliver and Swan 1983), which is a six-item 7-point bipolar scale, that consistently performed best across both hedonic and utilitarian services. It loaded most highly on satisfaction, had the highest item reliability, and had by far the lowest error variance across both studies. In the study, the six items asked respondents’ evaluation of their most recent experience with ATM services and ice cream restaurant, along seven points within these six items: “please me to displeased me”, “contented with to disgusted with”, “very satisfied with to very dissatisfied with”, “did a good job for me to did a poor job for me”, “wise choice to poor choice” and “happy with to unhappy with”.
It seems that dependent on a trade-off between length of the questionnaire and quality of satisfaction measure, these scales seem to be good options for measuring customer satisfaction in academic and applied studies research alike. All other measures tested
36
consistently performed worse than the top three measures, and/or their performance varied significantly across the two service contexts in their study. These results suggest that more careful pretesting would be prudent should these measures be used.
Finally, all measures captured both affective and cognitive aspects of satisfaction, independent of their scale anchors. Affective measures capture a consumer’s attitude (liking/disliking) towards a product, which can result from any product information or experience. On the other hand, cognitive element is defined as an appraisal or conclusion on how the product’s performance compared against expectations (or exceeded or fell short of expectations), was useful (or not useful), fit the situation (or did not fit), exceeded the requirements of the situation (or did not exceed).
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.
Market research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition.
Market research, includes social and opinion research, [and] is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.
Market research for business/planning
37
Market research is for discovering what people want, need, or believe. It can also involve discovering how they act. Once that research is completed, it can be used to determine how to market your product. Peter Drucker believed market research to be the quintessence of marketing.
There are two major types of market research. Primary Research sub-divided into Quantitative and Qualitative research and Secondary research.
For starting up a business, there are some important things:
Market information
Through Market information one can know the prices of the different commodities in the market, as well as the supply and demand situation. Information about the markets can be obtained from different sources, varieties and formats, as well as the sources and varieties that have to be obtained to make the business work.
Market segmentation
Market segmentation is the division of the market or population into subgroups with similar motivations. It is widely used for segmenting on geographic differences, personality differences, demographic differences, technographic differences, use of product differences, psychographic differences and gender differences. For B2B segmentation firmographics is commonly used.
Market trends
Market trends are the upward or downward movement of a market, during a period of time. The market size is more difficult to estimate if one is starting with something completely new. In this case, you will have to derive the figures from the number of potential customers, or customer segments. [Ilar 1998]
Besides information about the target market, one also needs information about one's competitors, customers, products, etc. Lastly, you need to measure marketing effectiveness. A few techniques are:
Customer analysis Choice modelling Competitor analysis Risk analysis Product research Advertising the research Marketing mix modeling Simulated Test Marketing
38
5. DATA ANALYSIS AND INTERPRETATION
Customer Questioners
39
1) Age of the farmer?Table no. 1.1 showing age of the farmers.
Particular Frequency PercentageBelow 30 years 5 10%
30-40 8 16%40-50 25 50%50-60 10 20%
Above 60 years 2 4%Total 50 100%
(Table no 1.1)
Below 30
years
30-40 40-50 50-60 Above 60
years
0
5
10
15
20
25
30
Frequency
Interpretation:-
The above Table shows that the 50% of the farmers belongs to age limit between 40-50, 16% farmers belongs to age group 30-40, 10%farmers belongs to age group below 30 & only 4% farmer above 60 years.
2) Farm size of the farmers?
Table no.1.2 showing farm size of the farmer.
40
Particular Frequency PercentageBelow 10 gunta 10 20%
10-20 8 16%20-30 20 40%30-40 7 14%
Above 1 Acre 5 10%Total 50 100%
(Table no.1.2)
Below 10
gunta
Oct-20 20-30 30-40 Above 1 Acre
0
5
10
15
20
25
Frequency
Frequency
Interpretation:-
The above table represents farmers in the Raigad district having different size of land 40% farmers having 20-30gunta lands, 20%farmers having less than 10 gunta land, 16% farmers having 10-20 gunta land,14% farmers having 30-40 gunta lands & 10% farmers having more than 1 acre land.
3) Farmers use the fertilizers in various forms like?
(Table no. 1.3 showing by which method farmers using fertilizers)
41
Particular Frequency PercentageFoliar 38 76%Drip 4 8%
Foliar & Drip 8 16%Total 50 100%
(Table no. 1.3)
Foliar Drip Foilar&Drip0
5
10
15
20
25
30
35
40
Method of using fertillizers
Method of using fertillizers
Interpretation:-
The above table showing 76% farmers used fertilizers in foliar form 8% by drip form and remaining 16% farmers used in both form like foliar & drip.
4) Have you done soil testing of your land?
42
i) Yes
ii) No
Table no 1.4 showing the soil testing of farmers.
Particular Frequency PercentageYes 14 28%No 36 72%Total 50 100%
(Table no 1.4)
Yes No0
5
10
15
20
25
30
35
40
soil testing
soil testing
Interpretation:-
The above table indicates that most of the farmers (72%) don’t know the promotional activity of rcf ltd.
5) Are you aware about products of RCF fertilizers? Yes/No
If yes specify,
43
1) Urea (Ujjwala) 2) Suphala (15:15:15)
3) Suphala(20:20:20) 4)Biola
5) Sujala (19:19:19) 6) Neam Coated Urea
7)Microla
Table no.1.5 showing awareness of products to farmers.
Products Yes No Percentage (Yes)Urea (Ujjwala) 50 0 100%Suphala (15:15:15) 50 0 100%Suphala (20:20:20) 50 0 100%Biola 35 15 70%Sujala (19:19:19) 46 4 92%Neam Coated Urea 32 18 64%Microla 30 20 60%
(Table no. 1.5)
Urea Sujala (19:19:19)
Suphala (20:20:20)
Suphala (15:15:15)
Biola Neam Coated Urea
Microla0
10
20
30
40
50
60
Awareness of products
Awareness of products
Interpretation:-
The above table represent that most of the farmer (avg.84%) aware about rcf ltd products.
44
6) What is your opinion after using sufala?
i) Highly satisfied ii) Satisfied
iii) Moderately satisfied iv) Unsatisfied
v) Highly Unsatisfied
Table no. 1.6 shows opinion of farmers about sufala.
Particular Opinion PercentageHighly satisfied 5 10%Satisfied 31 62%Moderately satisfied 11 22%Unsatisfied 3 6%Highly Unsatisfied 0 0%Total 50 100%
(Table no. 1.6)
Highly satisfied Satisfied Moderatly satisfiedUnsatisfied Highly Unsatisfied0
5
10
15
20
25
30
35
Opinion of Farmers
Opinion of Farmers
Interpretation:-
The above table Indicating that 62% farmers are satisfied and only 6% of farmers are unsatisfied.
7) Do you find Sufala affordable?
45
i) Yes - 43
ii) No – 7
Table no. 1.7 shows product affordable to customer.
Particular Affordable PercentageYes 43 86%No 7 14%Total 50 100%
(Table no. 1.7)
Interpretation:-
As compare to price sufala is affordable to 86% farmers comparing with other products.
8) Are you using Neam Coated Urea?
i) Yes
46
ii) No
Table no.8 shows customer using the products.
Particular Using the product PercentageYes 12 37.5%No 20 62.5%Total 32 100%
(Table no. 8)
Yes No0
5
10
15
20
25
Users of Neam Coated Urea
Users of Neam Coated Urea
Interpretation:-
The above tabale shows that only 37%farmers used neam coated urea in their farm & 62% farmers are not using neam coated urea.
9) Are you satisfied with Neam Coated Urea?
47
Table no.1.9 showing satisfaction of consumer after using neam coated urea.
Particular Opinion PercentageHighly satisfied 8 66.67%Satisfied 3 25.%Moderately satisfied 1 8.33%Unsatisfied 0 0%Highly Unsatisfied 0 0%Total 12 100%
Highly Satisfied Satisfied moderatly satisfied unsatisfied highly Unsatisfied0
1
2
3
4
5
6
7
8
9
Opinion of farmers
Opinion of farmers
Interpretation:-
The above table indicating that near about 67% farmers are highly satisfied with Neam Coated Urea.
10) Do you use RCF fertilizers Biola & Microla in your farm?
48
i) Yes - 23
ii) No – 9
Table no 1.10 shows users of biola & microla.
Particular Using the product PercentageYes 23 71.88%No 9 28.12%Total 32 100%
(Table no.1.10)
Yes No0
5
10
15
20
25
Users of Biola & Microla
Users of Biola & Microla
Interpretation:-
The above table shows that 72% farmers use Biola & Microla in their farm & near about 28% farmers not using Biola & Microla.
11) Are you satisfied after using Biola & Microla?
Table no.1.11 showing satisfaction of consumer after using Biola & Microla.
49
Particular Opinion of farmers PercentageHighly satisfied 10 44%Satisfied 6 26%Moderately satisfied 5 21%Unsatisfied 2 9%Highly Unsatisfied 0 0%Total 23 100%
(Table no.1.11)
Highly Satisfied Satisfied moderatly satisfied unsatisfied highly Unsatisfied0
2
4
6
8
10
12
Users of Biola & Microla
Users of Biola & Microla
Interpretation:-
The above table represents that 44% farmers are highly satisfied with Biola & Microla products and 9% farmers are unsatisfied with biola & microla.
50
12) What is your opinion about RCF fertilizers as compared to other fertilizer company?
1) Highly Satisfied 2) Satisfied
3) Moderately satisfied 4) Unsatisfied
5) Highly Unsatisfied
Table no.1.12 showing satisfaction of farmers after using rcf ltd products with other products.
Particular Opinion of farmers PercentageHighly satisfied 36 72%Satisfied 8 16%Moderately satisfied 4 8%Unsatisfied 2 4%Highly Unsatisfied 0 0%Total 50 100%
(Table no.1.12)
Highly
Satisfi
ed
Satisfi
ed
moderatly
satisfi
ed
unsatisfi
ed
highly
Unsatisfi
ed0
5
10
15
20
25
30
35
40
Satisfation of Farmers
Satisfation of Farmers
Interpretation:-
The above table indicating that 72% farmers are highly satisfied with rcf ltd products compare to other company products.
51
13) According to you which is the factor more influencing on the purchase of fertilizers?
Table 1.13 showing factor influencing on purchasing of products.
Particulars Opinion of farmers Percentage (Yes)Price 40 80%Quality 50 100%Packaging 28 56%Brand name 33 66%
(Table no.1.13)
Price Quality Packaging Brand Name0
10
20
30
40
50
60
Factor influencing on purchasing
Factor influencing on purchasing
Interpretation:-
The above table represent that 100% farmers purchasing product on quality basis, 80% on price basis, 56% depends upon packaging & 66% farmers purchase product on basis of brand of company.
14) From whom you purchase fertilizers?
52
i) RCF authorized dealer ii) Private dealer
Table no. 1.14 shows by whom farmers get the products.
Particular Place of purchase PercentageRCF authorized dealer 39 78%Private dealer 11 22%Total 50 100%
(Table no. 1.14)
RCF authorized dealer Private dealer0
5
10
15
20
25
30
35
40
45
Place of purchase
Place of purchase
Interpretation:-
The above table shows that 78% of farmers got rcf ltd products from authorized dealer & 22% farmers got products from private dealers.
15) Are you attend any of promotional programmes of RCF before that?
53
i) Yes
ii) No
Table no. 1.15 shows attendance of farmers at promotional programmes conducted by RCf.
Particular PercentageYes 13 26%No 37 74%Total 50 100%
(Table no. 1.15)
Yes No0
5
10
15
20
25
30
35
40
Promotional programmes
Promotional programmes
Interpretation:-
The above table inducting that only 26% farmers attend promotional programmes of rcf and 74% are not attending the promotional programmes of rcf.
54
FINDINGS AND OBSERVATION
1. Most of the farmers in raigad district are age between 40-50
2. The farm size of the farmers are very small like 20-30 gunta.
3. Farmers use foliar system rather than drip because drip system is very costly.
4. Many farmers doesn’t know the promotional activity like soil testing of rcf ltd so
they doesn’t testing their farms soil.
5. Near about 84% farmers are aware about main products of rcf.
6. The ratio of satisfied farmers using sufala is more than unsatisfied farmers.
7. The opinion of many farmers is sufala is affordable compare with other companies
products.
8. Neam coated urea is newly in market so some farmers are not aware about the product
and some farmers cannot get the products because availability is less in the market.
9. Users of neam coated urea are highly satisfied because they get best result from it.
10. Most of the farmers are using biola and microla in their farm because they using this
product for fruit trees.
11. Users of biola and microla fertilizers are more satisfied because it increase production
of farm.
12. Customers are highly satisfied with rcf ltd products rather than other companies
products.
13. Major factor for influencing the purchase are price, quality and brand of the product.t
14. Farmers got the products from authorized dealer of company and some had got from
private dealers because authorised dealer sell it to private dealers.
15. Most of the farmers in raigad district are not attending the promotional programme of
rcf because company cannot conduct any promotional programme in local places.
55
CONCLUSION
1) From the above data analysis and findings, I came to the conclusion that company
should target the farmers having age between 40-50 years.
2) The main drawback of Raigad Districts farmers that they having small farm size so
company also have to concentrate on this point.
3) Most of the farmers don’t know the promotional activity of soil testing of the
company, so company focus on advertisement of their promotional activities.
4) Most of the farmers in Raigad Districts are aware about their major product like
urea.suphala, sujala but they are also aware about their value added products. (VAP)
5) The main strength of the RCF is the price of their product. The most influencing
factor is price so company will take this advantage to overcome their weakness.
6) The 50 % of farmers are don’t know their new product i.e. neam coated urea so
company also advertise their new product.
56
RECOMMANDATIONS
1. The company should mainly concentrate on regular supply of fertilizers in the market.
2. The supply of demanding products like Suphala should be regular and plentiful to the
farmers.
3. There should a stable government policy for productions of fertilizers according to the
demand as per state wise consumption.
4. Arrangement of regular Farmer-Dealers meeting, Farmer melas, field demonstrations and
practical utility of the fertilizers.
5. Creation of need through advertisement, awareness and information in local newspapers and
magazines.
6. RCFL should avoid forcefully selling of water soluble fertilizers along with regular
fertilizers, as it leads to non-purchase of regular fertilizers.
7. Arrangement of farmers training at the district place once or twice in the year to guide them
about farming practices and seasonal effect of weather conditions and also to guide for
market situation of their produce.
57
9. BIBLIOGRAPHY
Bhattacharya, Srinibas, Psychometrics & Behavioural Research, New Delhi: Sterling Publishers Pvt.Ltd. 1972.
Ramchandran, P., Training in Research Methodology in Social Sciences in India, New Delhi: ICSSR, 1971.
Sadhu, A.N., and Singh, Amarjit, Research Methodology in Social Sciences, Bombay: Himalaya Publishing House, 1980.
Khoshe D D (Nov.o3, 2011) Fertilizer and Agriculture Statistics Western Region, 5(14-19).
58
10. ANNEXURE
FARMERS QUESTIONNAIRE
District: __________________________________________________________________________
Questionnaire:
Name of farmer: _________________________________________________________________
Education: _______________________________________________________________________
Address: _________________________________________________________________________
Contact no: ______________________________________________________________________
Tal: dist: _______________________
Q.1) information of land?
Irrigated Non-irrigated Not usable Total
Q.2) Farmers use the fertilizers in various forms like?
1. Foliar 2.drip 3.Foliar & drip.
Q.4) the farmers the information about the fertilizers through various form?
1. Newspaper 2. T.V & Radio 3.pamplet, walpaint&others
Q.7) Are you satisfied with the quality of RCF product?
1. Satisfied 2.Unsatisfied
59
Q.8) are you satisfied the rang of price provided by the RCFL?
1. Yes 2.no
Q.9) Age of the farmer?
1. Below 30 years 2. 30-40 yrs.
3.40-50 yrs 4. 50-60 yrs.
5. above 60 yrs.
10) Have you done soil testing of your land?
i) Yes
ii) No
11) What is your opinion about RCF fertilizers as compared to other fertilizer company?
1) Highly Satisfied
2) Satisfied
3) Moderately satisfied
4) Unsatisfied
5) Highly Unsatisfied
12) Are you satisfied after using Biola & Microla?
1. Yes
2. No
13) From whom you purchase fertilizers?
60
i) RCF authorized dealer
ii) Private dealer
14) Do you use RCF fertilizers Biola & Microla in your farm?
i) Yes
ii) No
15) Are you aware about Urea & Neam Coated Urea?
1. Yes.
2. No.
16) Are you use Neam Coated Urea & Satisfied with Neam Coated Urea?
1. Yes.
2. No.
61