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Business Plan

Tuhin Sarkar, Kumar Rajan & Anupam Biswal

PRAYASXavier Institute Of Social ServiceDr. Camil Bulke PathRanchi - 3!""1#$1-$""% 13%%&anu'am(is)al&""1*gmail.com

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i. Table of Contents

I. +a(le of Contents &

II. , ecutive Summar 3

III. PR/0/S

I2. Pro ucts an Services $

2. 4arketing Plan 1"

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ii. !e"uti#e Summar$

The PRAYAS is certainly a new face lift given to the age old Ghandhian idea of

Swadeshi.Through this we intend to fuse the Corporate Social Responsi ility with the core

strategy of the co!pany y "eeping in !ind the civil society. #ith the advent of $r. C.%

Pralhads idea of consu!ers at the otto! of pyra!id and eradicating poverty through

profite here y stand in favour of putting the last first and paving a way for the long forgotten

%hadi industry.

Khadi-In the present context

'n todays conte(t the glo ali)ed generation has literally forgotten a out "hadi. A cascading

effect of this change has rought a out the change even in the dressing style of the older

generation* which hitherto has always een seen as the !ain proponent of this fa ric. The only

people with who! this fa ric is associated today are the politicians& !ost of who! see !ore as a

ideological aggage that is a co!pulsion.

The two !ain reasons for this situation are*

+. ,ac" of adapta ility- %hadi clothes are generally hard to !aintain& however newervariants of this fa ric not only is !ore fine and hence co!forta le ut relatively easy to

!aintain.. ,i!ited range which in turn has li!ited its appeal to /ust the older generation.

ACTIVITIES

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The following are the !a/or activities*

0 To involve the 1icrofinance institutions and 2G3s in providing the re4uisite resources

li"e training& loans etc for capacity uilding.

0 Te(tile fir!s can closely wor" with 1icrofinance institutions and 2G3s and provide thenecessary resources to the weavers and far!ers.

0 The product offering needs to e a varied and conte!porary with variety of gar!ents li"e

cargos& "urtas etc.0 The te(tile co!panies can assure& at least initially& to ta"e up the entire produce produced

at !ar"et rate 5for eg. 'n case of 'TCs e0choupal60 Pro!oting %hadi e(tensively in own organisation. 57or eg. 8nifor!s given to e!ployees

could e procured fro! these producers60 Proper pro!oting and randing of this product y engaging icons li"e %iran 9edi& 1ohd.

Yunus& Rahul 9ose etc

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iii. PRAYAS.

+he PR/0/S is certainl a ne) face lift given to the age ol 5han hian i eaof 6S)a eshi7. +hrough this )e inten to fuse the Cor'orate SocialRes'onsi(ilit )ith the core strateg of the com'an ( kee'ing in min thecivil societ . 8ith the a vent of Dr. C.9 Pralha 7s i ea of consumers at the6(ottom of the ' rami 7 an era icating 'overt through 'ro:t )e here(stan in favor of 'utting the last :rst an 'aving a )a for the longforgotten 69ha i7 in ustr .

8e here( 'ro'ose to link the CSR of an te tile in ustr ;feasi(le< )ith itscore strategies ( intro ucing the 9ha i in ustr in its activities. 8e )illliaise )ith the =5Os> 4icro:nance ;local< to 'rovi e :nancial su''ort along)ith the necessar training to the artisans. +he training )oul (e un er theoversight of the CSR activities of the com'an > in ustr . Throu%h this we

will be a"tin% as the ser#i"e pro#i er b$ pro#i in% our intelle"tuali eas to link the $in% Kha i in ustr$ with the #er$ #ibrant anis"usse CSR an the fast %rowin% 'i"ro(nan"e workin% at itsba"k rop. This business woul be ri#en b$ the CSR an majorl$supporte b$ the 'i"ro(nan"e.

4ission Statement?

)mpro#e the status of Kha i an in"rease its o#erall eman in or er to "ar#e a ni"he in the te!tile in ustr$ alon% with the upliftment ofthe rural artisans.

Com'an 5oals an O(@ectives?

To help position Kha i %arments as %arments of "hoi"e a"ross #arious a%e*%roups an to satisf$ the %rowin% eman for Kha i . /ccor ing to a recent surve there is a strong eman for 9ha i 'ro ucts in(oth the omestic an international market. Therefore, alle#iatin% thisin ustr$ to the ne!t le#el* b$ in"reasin% its suppl$ as per the new

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eman s, an "aterin% for the nee s of both national aninternational markets.

Business Philoso'h ?

+he most im'ortant consi eration in our (usiness 'lan is that )e aresuccessfull a(le to sell our i ea regar ing the 'ossi(le venture in 9ha iAi.e.A to 'ro uce the ualit 'ro ucts )hich in turn )oul (e collecte ( thete tile in ustr from the 9ha i Bhan ars. +his )oul further re uire themarketing an istri(ution in the markets. +he :nishe 'ro ucts ma eshoul (e of the re uire ualit stan ar s further ensuring that the entire'ro ucts to (e (ought ( the in ustr in or er to sustain the entire mo el.+he 4icro:nance 'la s a crucial role ( 'rovi ing the initial :nancial

su''ort an also 'rovi ing the necessar training in coherence )ith theCSR of the in ustr .

+he (asic i ea is to o er a (etter an a varie 'ro uct o ering that canful:ll the re uirements of the age-grou' of &" ears- !" ears an thus (e ina 'osition to (e E the garment of choice F. Our 'ro'osal is to o er thetarget au ience a )i er an (etter variet of clothes ( a a'tingcontem'orar esigns an making the garment more comforta(le. +he Ga(-In ia mo el can (e emulate an irect outlets can (e o'ene to cater tothe tier-II an +ier HIII cities in the later stage .

+he in ustr to (e venture is certainl not ne) nor is the 'ro uct. /s thisentire i ea is linke to three ma@or :el s of )orksA )e )oul (e relate toall of them. +hese are as follo)s?

K+A ) )- STRY/ this in ustr is no) long forgotten an onl seen infe) election cam'aigns else in national>international ram's ;fashion

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Strengths

,co-Grien l

ReLects In ian Culture

2ersatilit of 9ha i

+a , em'tions

,conomic 5ro)th

Mo) cost

,m'lo ment generation

Gashion

8eaknesses

Mack Of /''reciation

Ma(or-Intensive

Mack of infrastructure

Mack of training in (usinessmetho ologies

Mack of a)areness

O''ortunities

Potential for e 'orts

,merging tren

Ca'turing an unta''emarkets

5eneration of em'lo ment

5ro)ing consumer 'reference

+hreats

Com'etition

Survival in fast-gro)ingtechnolog

Megislative im'act

One of the im'ortant strengths inherent in 69ha i7 is that it can (e )orn uring allseasons as it sta s )arm uring the )inters an is e uall comforta(le uring thesummers. It 'rovi es more esire comfort )ith the ualit rising. It )ill 'rovi emore em'lo ment o''ortunities in the rural frontA thus a economic gro)th in thesmall scale in ustr sector. +his a resses the (urning to'ic of 5R,,=,=2IRO=4,=+ at the glo(al front. +his )ill (e a fashion revolution an a (oon to

oung generation an 'leasant sur'rise to the ol at a ver a or a(le cost.

One )a of oing a)a )ith the coarseness of the cloth an give it a morea''ealing look can (e ( mi ing var ing egrees of silk at the making level ('rovi ing 'ro'er skills to the artisans an (ringing in the fashion statements from

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the stu ents an alumni of =IG+ ;=ational Institute of Gashion +echnolog ? asinterns an fests

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i#. Pro u"ts an Ser#i"es

+he services 'rovi e ( us )oul (e in the form of i easA liaisonA an 'ro'ermarketing through the te tiles. 8e )oul har' on the fact that the success of our

venture )oul lie on the ualit 'ro ucts an their sale a(ilit. +he 'ro ucts)oul contain a''arels ;In ian formals> tra itionalA casualsA etc.< in the form of9urtasA Shal)ars SuitA shirtsA trousersA @acketsA etc.

Creating a consistent 'ull for the 'ro uct ( t ing u' )ith the various retail anfashion houses )oul (e necessar. ,g- 4egamart is an /rvin 4ills initiative )ith'an-In ia 'resence. /s /rvin 4ills is a mill it can (e involve in the a(ove-mentione )a along )ith 'rovi ing the re uire shelf-s'ace to these 'ro ucts.

+he charges for the services 'rovi e ( us )oul (e (ase on the ualit services'rovi e to the CSR ;te tile< an the 4icro:nance for 'rovi ing each of them theun erl ing sco'e to (etter their (usiness 'ro:ta(l . +hese )oul (e (asicall onthe line of e isting consultanc market.

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+he surve s can (e carrie out on i erent stakehol ers like the 9ha i Bhan arsA4icro:nance institute ;'resent

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Propose 3o"ation+he 'ro'ose location initiall )ill (e the +ier II an +ier III cities an to)ns in>aroun the te tile in ustr . +his can (e e ten e e'en ing on the eman s anfeasi(ilit .

istribution Channels+his )ill (e same as that of the te tile in ustr . Guture nee s can (e catere )ithne) franchise.