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PREFACE

Today a stiff antagonism is seen in the economy. Now the present state of affairs of the business

globe is quite poles apart from the precedent. Ethics , conflicts and new ideologies are just the

minority of the uniqueness that make the present scenario quite unusual from past.

In order to cope up in the even-changing environment, the knowledge of all aspects of business

world is a need today. B.B.A. programmer and management intuitions endow with a global

world manager to this business would.

To embark upon the challenges is the main aphorism of management students and to be

acquainted with the real mechanism and functioning for big industries and organization. They

are engaged with numerous information about the industries like-factors affecting the abilities of

the companies to acquire utmost profit and be relevant certain strategic implementation that will

craft a particular company to expose authentic environment. Thanks the institution for providing

me the project of the company that has up dates my inner strength of knowledge and potential.

I have encountered, and do my finest efforts to swathe all the information, which I composed

during my research project. I optimism that I will be assure the industrial and the university

criteria for preparing the project report.

It was a purposeful enriching experience for me. This industry project really helps me in expand

of my knowledge as glowing as in development of my skills in decision-making.

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ACKNOWLEDGEMENT

I would like express my deep feeling of gratitude to the under mentioned official for theirassistance, guidance and inspiration before and throughout the project.

Practical training is an interred part of management studies and I express my heartily thanks to

HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY for including training in

curriculum.

Its a privilege for me to be thankful to N.P.COLLEGE OF COMPUTER STUDIES &

MANAGEMENT college to allow me for 28 days which is indispensable for me to harness my

skill & career prospective.

I am very thankful to Dr. Vijay chavada principal of N.P. college and prof. Vinod Nayak HOD

of B.B.A they are always been the sources of encouragement. He has ceaselessly guided us in

all the aspects of the project

Special thanks to over project co-ordinator prof Mihir pathak faculty member of NPCCSM, for

shoeing as a proper way to walk on, for providing help & guidance throughout the project.

I would like to express my sincere thanks and deep gratitude to MISS Patel Navinchandra p.

BAJAJ TILES CO-OPERATIVE LTD. For guiding us during the project.

We thank everybody who has directly or in directly helped us in this project to make it

successful.

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EXECUTIVE SUMMARY

Bajaj ceramic have a fully automatic ultra modern plant since 1992. We have a production

capacity supported by a spacious press and one of the longest kilns in India. It consist of ball

mills, kiln with control environment assure goods quality of products. Bajaj tiles have

documented system to ensure that the product is always in accordance with the latest technical

specification or customer requirement. Systemic quality records on maintained to show the

evidence that the supplied products meets the customer requirements.

The market research survey undertaken at Bajaj aims to consumer satisfaction on the brand tiles.

Research design is used descriptive multiple cross section design. Research instrument is used

as questionnaire. Research is used as survey personal interview. Sampling method is used

conveniences non probability. Sample size taken as 100 samples primary data are collected by

personal interview with questionnaire from respondents where as secondary data are collected

from website, books, etc.

The demand of 12*8 tiles is very high in the market to majority of retailers get credit and

replacement facility. The company sales promotion tools are discount, extra commission and

replacement facility. Bajaj has the higher brand awareness than the Somany and Asian.

I have concluded from the above finding that company should increase credit facility and to

provide better margin to motivate retailers to sale the company product. The company should

improve the quality of finishing, design and color.