LOYOLA CHICAGO

GRADUATE SCHOOL OF BUSINESS

MARK 462 B2B Marketing

Value Proposition

The Cost to Recruit and Hire a new employee can average to

$15,000!• Advertising Expenses

• Recruiting Expenses

• Referral Fees

• Travel and Relocation

• Company recruiter costs

• Hiring the wrong employee can lead to greater employee turnover

• Employee Turnover can cost as much as

1.5 times a new employee’s salary!

Find the candidate who best fits the position:

Positioning

For companies looking to find and retain the right

candidates, Interlinked is the recruiting solution that will enable you to leverage

the world’s largest professional network to find qualified applicants for any type of position.

Recruiting companies

Temp Agencies

Specialized Recruiting sites

Direct & Indirect Competitors

Drink the K

ool-Aid!

• LinkedIn’s corporate hiring solutions are used by 82 of the Fortune 100 companies!

• LinkedIn provides you with the WORLD’S LARGEST pool of professional candidates:

• Over 150 Million Members

• Over 200 Countries and Territories

All information found at http://press.linkedin.com/about

Pre-Employment Personality Tests

• Used to gauge culture fit within an organization

• Moods change, personality does not

• Skills are easy to identify, culture fit is not

• Culture fit is as important to employee success as skill

• Used to match new candidates to your best employees

Why is PERSONALITY important

when evaluating a potential employee?

Fast and successful Integration of a new Employee in a company when his Personality matches with Company's values and philosophy

What HR Managers Are Looking for Employees: A Good Fit

• Experience

• Conceptual power

• Character

• Job-related skills

• Education

Problems with personality tests

• Tests are long

• Candidates try to "game" the test

• Employers can't be proactive, must wait for candidates to come to them

Our Competitive Advantage

• All LinkedIn Job Seeker members can take the test for free

• HR professionals who buy our service can match results to postings

• Test is only taken once

• Test is tied to profile, not to job posting

Current Market and Trend

• Long period between posting a job announcement and employee hired start date

• 8 different jobs between 18 - 32

• Employees expect to be hired by a new company

• Low performance

• High unemployment• Generation shift

• Need to fit to company's culture

Online Recruitng Market• Online recruiting is estimated to be $3 billion global

market

• Largest growth segment is small to mid-sized companies

Within Linkedin, the Hiring Solutions group comprises 50% of the total revenue

• Revenue was $84.9 million for 2011 increasing 136% compared to the prior year

• At the end of 2011, there were over 9,200 enterprises under contract with Hiring Solutions

Segmentation / Targeting

HR Manager & Small Business

Linkedin member

Smart Recruiting

• Weed out the wrong candidates before the interview.

• Select based on more than qualifications.

• Receive only relevant applicants.

• LOWER RECRUITING COSTS.

SWOT

Strengths1.Time-saving for employer2.Applicants find ideal career3.Realize potential employee personality4.Reducing employee turnover5.Reduce cost (economical)

Weaknesses1.No motivation2.May not be accurate3.One-time test4.Time-consuming for applicants

Opportunities1.No government regulation - restrictions2.Ease discrimination3.Self-understanding4.High unemployment rate

Threats1.Applicants may refuse to take the personality test2.A variety of social media- Strong potential Competition

Social Media Integration

Customer Relationship Management

Linkedin uses Salesforce to manage their customer information

o Mine the data from Linkedin for trends and correlationso Generate 50 preset leads for sales which are entered into

Salesforceo Work in person and online with large customers to help

them continually evaluate what is important to them in terms of their evolving talent needs

The focus on SMB's will require additional marketing and sales staff to manage this new target market

Financial PlanPricing of our Product?

Our Direct/ Indirect Costs?

Timeline?

Currently LinkedIn offers 3 Talent Finding Subscription Plans

-Talent Basic; Annual $39.95/ a month or $49.95/a month

-Talent Finder; Annual $74.95// a month or $99.95/a month

-Talent Pro;; Annual $399.95/ a month or $499.95/a month

http://talent.linkedin.com/jobs-for-you-adshttp://talent.linkedin.com/jobs-network

Direct Costs- Development costs,

Thank you!