Pre-planning 2.0How to Use Digital Marketing

to Generate Leads

Zack Garbow

Co-founder, Funeral Innovations

1billion

70%owns a

smartphone

>mobile

desktop

It is not the strongest that survives,

nor the most intelligent. It is the one

that is most adaptable to change

Adapt or Die

“ “

We help funeral homes capture business online

Reach

Offer

Nurture

Convert

Sales Funnel

Pre-planning 2.0 Funnel

community online

Reach

Offer

Nurture

a lead magnet

automatically

electronically

Convert

ReachYour Community

To sell on Facebook you should

never sell on Facebook

Take it slow!

How to get crazy reach!

Boost it!

OfferLead Magnets

• Living

Will

• Poems

•

Donations

• Events

• Webinars

• eBooks

• Coupons

•

Giveaways

OfferLead Magnets

NurtureAutomatically

Here’s the offer. Enjoy!

Benefits of Planning Ahead

Testimonials

Next Steps: Click here to get started

Let’s do this. When can I call?

ConvertAnytime, anywhere

4/18/2016 33

FunnelExamples

4/18/2016 34

FunnelExamples

Certificate of Credit

Here’s the offer. Enjoy!

Benefits of Planning Ahead

Testimonials

Next Steps: Click here to get started

Let’s do this. When can I call?

4/18/2016 38

FunnelExamples

Planning Reminders

4/18/2016

Top Tools to Use

Facebook

Email Marketing

All of the above

Landing Pages

4/18/2016 43

Reviewand next steps

1. Technology is changing the world

2. Adapt or Die

3. Setup a Sales Funnel

4. Automate it all

5. Free stuff

1. Full Presentation

2. Facebook Posts

3. Funnel Case Studies

4. Free Online Assessment