INTRODUCTION TO VIDEO PRODUCTION

3 Phases of Video Production

Pre-Production

Production

Post-production

Pre-Production Planning!

Know your target market

Spark creativity & brainstorm

COLLABORATION!!

Pre-Production Planning!

Pre-Production Planning!

Research & analysis

Pre-Production Planning!

Storyboarding Ability to create a vision, capture it on paper, and

express it in such a way as to stir emotional reaction in the audience.

A storyboard is similar to an elaborate cartoon strip that shows a director frame by frame what is happening in a script, including textual references, location directions, and sound and lighting cues.

Two Purposes of a storyboard:1. Allow a filmmaker to pre-visualize his/her ideas and

to refine them in the same way a writer develops ideas through successive drafts.

2. They serve as the clearest language to communicate ideas to the entire production team.

Storyboard Contents

No matter which storyboard format you choose, the following information must be included:1. Picture/Image - Each frame contains a single image

of what the team plans to film. A visual representation of what the scene will look like.

2. Action - Summary of action in scene (one or two sentences).

3. Location – A visual representation of where the team plans to film each scene.

4. Audio and Lighting - What type of lighting is to be used and what kind of audio the scene will have such as dialogue, music, sound effects, or any combination of these.

5. Text - Actual words, if any, for each screen, page, or frame.

Pre-Production Planning! Script Writing - A great script

doesn’t guarantee a great production, but a bad script certainly guarantees a bad one!

Top 5 Script Writing “Rules of Thumb”:

1. KISS (Keep It Short & Simple).2. Understand your AUDIENCE.3. Use VERBAL messages to

compliment VISUALS.4. Use PUNCTUATION to note pacing.5. Do your RESEARCH.

Pre-Production: Planning

Video: Planning Your Project!

Storyboard & Scripting Assignment!

Cole H.S. Homecoming 2014!1. In your assigned groups, create a

storyboard for a commercial advertising the upcoming Cole Homecoming 2014 celebration (Homecoming week, game and dance).

2. Each team will write a script for the commercial based on the storyboard created by your group.

NOTE: See assignment sheet on my web page for detailed instructions & rubric.

Production: Composition

Composition: The deliberate arrangement of elements in the frame to give balance to your shot. Rule of 3rds – arranging subjects on a “tic-tac-

toe” grid in the frame where the vertical and horizontal lines intersect.

Headroom – Leaving room at the top of the frame so the subject is not cutoff or too low.

Leadroom – Leaving room in front of a moving subject in the frame.

Video Production Basics: Composition Video by GTC

Production: Framing

General Camera Shots:1. Extreme Long Shot – Subjects are small

and far away from camera.2. Long Shot – Subjects are closer to camera

but still small in frame.3. Medium Shot – Subjects are up close to

camera & framed from about the waist up.4. Closeup – Subjects are framed from

shoulders up.5. Extreme Closeup – Subjects are framed

from chin to forehead.

Production: Framing (cont.)

Camera Shots Specific to People:1. Knee Shot – Subjects are in frame from

knees up.2. 2 - Shot – Two people in frame.3. 3 – Shot – Three people in frame.4. Over the Shoulder Shot – Two people, one

is filmed from rear, primary is facing camera.5. Crop Shot – Person closest to camera is

cropped out of frame.Video Production Basics: Video on Framing by GTC

Production: Camera Movement

In general, camera should be stationary. Use a tripod!

Movement should be subtle and not distracting!

Reasons for camera movement:1. Adjust framing2. Reveal a scene gradually3. Follow motion

Types of camera movement: Zoom, Pan, Track and Tilt

Video Production Basics: Video on Camera Movement by GTC

Production: Audio

Recognizing “ambient sounds” or “interference” is critical to the quality of your video: Ambient Sounds – wind, vents, traffic, loud

voices and side conversations Interference – caused by wireless devices

close to the camera For best results use mics and headphones

hooked to cameras.

Production: Lighting

Be aware of lighting in film location. Too much sun? Overexposure. Move to

more shaded area. Too dark? Underexposure. Move to more

lighted area. Deciding whether you’ll film indoors or

outdoors should depend on effect you want for your video!

Video Production Basics: Video on Lighting by GTC

Production: Filming Outside the Classroom

Filming outside the classroom is a privilege you enjoy, which was earned by former students.

If your behavior outside the classroom is disruptive and/or not appropriate, this privilege can be quickly revoked. FIRST by me, SECOND by other teachers, and LAST by administration, BOTTOM LINE: Do not behave in a disruptive manner when filming. There are other classes in session.

Video projects will not be as fun or effective if all filming has to be done in my classroom and adjoining hallways.

For these reasons, this class is reserved mostly for upperclassmen (Juniors & Seniors with a few sophomores).

DO NOT TAKE ADVANTAGE OF THIS PRIVILEGE!!

Production: Filming Outside the Classroom (cont.)

Watch the clock! Return to class at least 5 minutes before the bell (10:39 a.m.)!!

I will not write you a pass for 8th period if you return late from filming!

3 Phase Approachfor Video Production

Production: Putting it all together!

Video Production Basics: Video by GTC