Bridgestone Challenge 2017

September 7th – 10th 2017 Pre Tournament Pro Am September 6th 2017

Luton Hoo Hotel, Golf and Spa

National Tours X 3

Satellite/EuroPro Tours x 3

Challenge Tour 2016

Bridgestone Challenge

European Tour

Ryder Cup

Major Championships

Olympic Games 2016

Elite Amateurs

The `Strategic Fit’ for the Challenge Tour

Luton Hoo Hotel, Golf and Spa

Beyond the magnificent facade of the Mansion House which greets guests on arrival, lies a 5 star hotel on the border of Hertfordshire and Bedfordshire, which is like no other in the home counties. However, our guests quickly discover that behind the imposing grandeur of Luton Hoo, the atmosphere is very relaxed and welcoming. Excellent transport links between St. Pancras and Luton Parkway railway stations mean we are as easily reached from London, travel time 27 minutes.

Play in the Pre Event Pro Am with your clients along side some of the rising stars of the game.

Jimmy Mullen – Walker Cup Player

MONDAY: Course and practice facilities closed to the general public, limited

number of Challenge Tour players arrive for practice;

TUESDAY: Full practice day;

WEDNESDAY: Sponsors Pro-Am day, maximum number of Pro-Am teams to play is 48

THURSDAY: First round of the event (maximum 156 competitors):

FRIDAY: Second round of the event (156 competitors), following the completion

of the round a cut to the top 60 plus ties will take place;

SATURDAY: Third round (top 60 plus ties);

SUNDAY: Final round (top 60 plus ties), followed by the Tournament Prize Giving.

Event Format

What Will a Partner Receive?

• Pro Am Teams.

• On Course Signage.

• Advertisement in Official Programme.

• TV Exposure across the world, including Sky Sports who will show the programme 4 times.

• Exposure of the event by local radio and media.

• The event will be promoted extensively through Social Media outlets such as Twitter/Facebook and Instagram.

• The event will be featured on internet through www.europeantour.com and other related websites.

• Association with the PGA European Tour Group.

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2 strategically placed advertising boards on the course for maximum television exposure.

Invite 6 key clients to play in the pre event Pro Am with a European Challenge Tour Professional on

Wednesday September 6th 2017.

Television Production (Media Value)

• Highlights Programme produced by European Tour

Productions ( ETP )

• Special hour long programme on specific event – targeted broadcasters in territories favoured by event Promotor/Sponsors

• In 2016 the event received 303 hours of television coverage across the world, and was shown by 54 different broadcasters.

• This television coverage created a Media Value for the event of $2.8 million in 2016. ( Source Nielson Sports )

• The Challenge Series & European Tour Weekly

• A magazine style show profiling life on the Challenge Tour alongside event highlights

Partner Sponsor Package Breakdown Partner Sponsor

Naming Rights Listed as “ Partner Sponsor “

Pro Am Teams 2 ( 6 amateurs play with a professional )

Pro Am Dinner All Pro Am guests.

Hotel Rooms 6 complimentary rooms in the magnificent 5 star Luton Hoo Hotel on September 6th

Company Logo Company Logo to be included in all PR about event sponsors/partners

Official Programme Full Page.

Signage 2 strategically placed advertising board on the course for maximum television exposure

Corporate Lunch – September 7th -10th Invite 4 guests per day to lunch at Luton Hoo and watch the Bridgestone Challenge.

Cost £10,000 + VAT

Bridgestone Challenge 2016

• https://www.youtube.com/watch?v=7bQndV5DuGc

Thomas Detry – Winner 2016

Official Partners 2017

THANK YOU

Please contact Jeremy Robinson if you require any further details. Jeremy Robinson ( Director ) BlackStar Sporting Events Ltd Worcester Golf & Country Club Bransford Road Worcester WR2 4EZ M: +44(0)7831 674065 D: +44(0)1905 670 516