precision agriculture and landcare, mobilising for landcare and social media. alexandra gartmann
TRANSCRIPT
Alexandra GartmannSeptember 2011
Precision Agriculture
& Landcare,
mobilising for Landcare,
& Social Media
PA & Landcare
• Focus
• Success
• Mutual benefits
• Younger & technology savy people
Landcare = People
Mobilising for landcare
Reality•Too much information
•Attention scarcity
•Creation of ‘sieves’ to assist decisions
•Relative advantage
•Location
We respond to different things
People respond in different ways
Who to work with• What impact for my time• What use of my time• Matching philosophy• ‘doing’ and ‘creating’
The right mechanisms• Field Days• Expos• Seminars – workshops• Diagnostic schools• Training• Fax/email bulletin• Newsletter• Website• Social media
Enhancing the Experience
Keep it social
A thing or two to learn from the French!
Social Media & Landcare
• Range of instant engagement mechanisms
• Website streams• Facebook• Blogs• Twitter• YouTube
Summary
• Learn from successful groups
• Engagement & adoption of landcare is like any other activity competing for attention
• What will make landcare ‘sexy’?
• What will attract younger people?
• Precision agriculture/precision biodiversity
• Social media as a tool
