prediction: the past, present, and future of online advertising and how to navigate the space
TRANSCRIPT
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DEFINING THE ONLINE ADVERTISING LANDSCAPE AND NAVIGATING THE FUTURE SPACE
Created by Ben Fox [ Follow me!: @benfoxgo ]
– 3.30.2011 –
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HOW DID WE GET HERE?
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HOW BIG IS THE U.S. ADVERTISING SPACE?
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VALUE ADDED RESELLERS
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VALUE ADDED SERVICE PROVIDERS
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TECHNOLOGY SERVICE PROVIDERS
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WHO BOUGHT WHO?
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WHO DID GOOGLE BUY?
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GOOGLE ALTERNATIVES
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TOP 5 COMPANIES HAVE 63% OF REVENUE
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THE ECONOMICS OF IT ALL
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FORCES OF THE FUTURE
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DISPLAY ADVERTISING IN 2015
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