predictive analytics iedc leadship summit 2016 final · 2016-01-29 · predictive analytics iedc...
TRANSCRIPT
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IEDC Leadership Summit 2016
Predicting Corporate Behavior Presented by
Dean Whittaker
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Giving Information Meaning©
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So, What Happened?
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What is Predictive Analytics?
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Predictive Analytics
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Predicting Corporate Behavior
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Change
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Digital Business Intelligence for EDO’s
LeadIQ is a lead generation software plugin to your website that tells you, for 10 to 15 % of your users:
• Which company came to your website • What they did • What they searched for • What properties they viewed • What kind of properties or companies they searched for • And how to contact them
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DCI – Web-to-Lead DCI Best Practice • Identify companies exhibiting behavior which forecasts a site location
needs (predictive model) • Call everyone on the list
DCI NEXT Practice • A company visit to an ED website is the new predictive factor
– Identify prospects quietly visiting your website – Drive “best bet” companies to your website
• Selectively contact “gold behavior” companies
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Trends
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Your Thoughts?
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Thank you!