Big Data

Predictive Analytics

Disruption

Leveraging newTechnology

23 years of Experience in (Online) Real Estate

ONLINEREAL ESTATEREAL ESTATE

A member of the worlds largest online advertising group for real estate

11

Times Are Changing

People Digital InnovationChange

People Digital InnovationChange

Social Media

Disruption

Times Are Changing

People Digital InnovationChange

Social Media

DisruptionIt is about Social (People)

Using the online networks to get things done better in the real world

Times Are Changing

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Disruption is nothing new

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Disruption

TaxiNometreExpensiveroutes

IntelligentbookingsystemTrackingRating

NoDriverUltimateCarSharing

Collaborative Consumption

PurchaseCar

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1999 US$60 billion

2006 US$60 billion2006 under $1 billion

1999 under $1 billion

Disruption is a ZERO sum game

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Disruption is affecting everyone

Quality Listings

Direct & Organic Traffic

Leads to Agents Tell Consumers

Sign up & Upgrade Agents & Private Listers

Print to OnlineConversion

Disruption is affecting everyoneThe Old World - Portals 1.0

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Value of Modern Companies

Brand&DataTechnology/PatentsNetassets

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Value of Data

iPropertyassponsoroftheangelhackday May2016

Sponsorship=65mrowsofdata

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Pull1.0 Pull1.2 Pull2.0

Disruption is affecting everyoneCONSUMER SEARCH

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FacebookMessenger 1,000,000,000subscribersWhatsApp 1,000,000,000subscribers….

ApplerevampingiMessengerGoggleAllo

Disruption is affecting everyoneCONSUMER SEARCH 2.0

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Disruption is affecting everyoneCONSUMER SEARCH >> COMPANY FIND

Rebecca

3100031500320003250033000335003400034500350003550036000

MAR14 MAR15 MAR16

PayingAgents

0

500000

1000000

1500000

2000000

MAR14 MAR15 MAR16

Quality(ac+ve)Lis+ngs

0

50000000

100000000

150000000

200000000

MAR14 MAR15 MAR16

PropertyInterac-on

0

20000

40000

60000

80000

100000

120000

MAR14 MAR15 MAR16

SalesData0

200000

400000

600000

800000

1000000

1200000

1400000

MAR14 MAR15 MAR16

RegisteredUsers

DataforDevelopers

Developers Agents

● To configure● To advertise● To sell ● To sell

Data To BuildData To AdvertiseData To SellData To Manage

Data To Build

Question: What should I buildon a specific block of land?

Data To Build

Data To Build

Data To Build

Question: How should Iprice the project? How manypeople can afford it?

Data To Advertise

Question: Where do mypotential buyers reside?

DataToAdvertise

DataToAdvertise

Data To Advertise

Question: How do I get amuch higher response rate?How do I target my marketingusing demographic data?

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DATA

DataToAdvertise

Data To Advertise

Question: How can I maximisemy advertising spend?

DataToAdvertise

Data To Sell

Question: How muchis my property worth?

Data To Sell

Data To Sell

Data To Sell

Question: How likely will the project sell?

Data To Sell

Data To Sell

Question: How do I best talkto the buyers?

Big DataDataToSell

Big Data

facebooktwitterlinkedINinstagram…

ONLINEREPUTATION

DataToSell

First level contact - bots

DataToSell

Big Data

DataToSell

THANK YOU