predstavi svoj zavičaj
DESCRIPTION
Prezentacija u sklopu projekta "predstavi svoj zavičaj" o Internet Marketingu na društvenim mrežama held by www.digital-point crew Ana&DaksonTRANSCRIPT
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Dario Šuler Community Manager & SMM
SEO & SEM
Google Analytics
Programer Web Aplikacija
Digital Point,SiB,Lavender Croatia,Gastrosib...
e-mail: [email protected]: @dakson2
www.digital-point.hr+385/(0)99-220-3009
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Ana Rogina Marketing manager
Community manager & SMM
Google Adwords
Design
EU Project manager
e-mail: [email protected]: @anaroginawww.gastrosib.com
+385 98 9889586
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Web 2.0
Što je WEB 2.0?
Kako radi?
Kako doći do WEB 2.0?
• - Evoluirani WEB 1.0 HTML, statički sadržaj, koji se dolaskom aktivnih server-side skripti i programskih jezika pretvorio u interaktivni
• -Korisnici, posjetitelji kreiraju sadžaj, pišu članke, ocijenjuju isti, ispravljaju greške..
• -Platforma, Programska podrška i kritična masa ljudi (ciljane populacije)
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Web 2.0 - Alati
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Web 2.0 Alati
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Uvod u Društvene Mreže Internet u 24 Sata
http://bit.ly/infografikaInternet
http://bit.ly/DrustveneMrezeVideo Društvene Mreže Video
PDF – Web 2.0 Alati
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Internet Marketing Online marketing – spoj ekonomskog i znanstvenog
aspekta iskorištavanja web resursa i alata.
U internet marketing spadaju discipline:
-Dizajn-Razvoj-Podizanje svijesti o proizvodu-Online komunikacija-Povezivanje-Korisnička podrška-Prodaja-Analitika
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Alati i Tehnike
Online Oglašavanje – Adwords,Fb kampanje,Banneri
Online PR – dobar spin po potrebi
Društvene Mreže – facebook, twitter, blog,youtube
Web dizajn – dobro organizirano i pregledno
Web Analitika – G. Analyitics, bit.ly
SEO – Optimizacija za tražilice,offsite i onsite
SEM – vidljivost na SERP-u (plaćeno+SEO)
Content Marketing – promoviranje vlastitog sadržaja
E-Mail – newsletteri, korespondencija...
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Cilj internet Marketinga Dovući kvalitetnu posjetu
Predstaviti Brand u pravom svijetlu (dobrom)
Napraviti konverziju (GOAL)
Prodati Proizvod ili uslugu
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Kako do Cilja? Servirajte ono što vaša posjeta želi
“All I wanna see is what’s in it for ME”
Pratite njihova kretanja na stranici
Istražujte njihove potrebe
Korespondencija na Mailu i Društvenim Mrežama
Izgradite dobar odnos sa partnerima i korisnicima
Reklamirajte i tuđe slične proizvode, nije grijeh
Ciljajte svoju publiku
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Ciljana populacijahttp://www.youtube.com/watch?v=hChq5drjQl4 – HTZ
Čestitajte, komunicirajte, izgradite odnos a tek onda zovite na kupnju
Posjeta bez konverzije je i dalje dobra, ali ne i dovoljna za opstanak OPG-a, Tvrtke ili Branda
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Preporučeni Alati za Projekt Facebook Fan Page, Check-in
Twitter račun
Youtube kanal
BLOG (platfoma po izboru)
Flickr i/ili Picasa
Foursqare
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Preporučeni Alati za Projekt Facebook Fan Page, Check-in
Twitter račun
Youtube kanal
BLOG (platfoma po izboru)
Flickr i/ili Picasa
Foursqare
http://bit.ly/DrustveneMrezeVideo
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Facebook “Mjesto” na kojem se okupljaju prijatelji, poznanici ili
osobe sličnih interesa
Profil ili Page
Events, Groups, Places
Razmjena slika, linkova, tekstova, komentara…
Preko 900 milijuna korisnika u svijetu
1,5 milijuna korisnika u Hrvatskoj
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Facebook Naučite ugasiti profil/page prije nego što ga kreirate
Odgovarajte na pitanja, postavljajte pitanja-komunicirajte!
Budite spremni na negativne komentare
Ne cenzurirajte nepoželjne komentare
Ne lažite!
Ne pretjerujte sa slanjem pouka i spamanjemsljedbenika - otjerat ćete ih!
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Facebook primjer 1.
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Facebook primjer 1.
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Facebook primjer 1.
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Facebook primjer 1.
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Facebook primjer 2.
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Facebook primjer 2.
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Facebook primjer 2.
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Twitter „Na FB-u su ljudi s kojima si išao u školu, na TW-u oni
za koje bi volio da su ti bili kolege”
Mikroblog od 140 znakova
U Svijetu 200 milijuna korisnika!
19 ooo korisnika u Hrvatskoj
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Twitter Budite osoba (npr. Medolino)
Komunicirajte!
Nemojte pozivati samo na svoju web stranicu
#hashtag -za brže nalaženje (#efosSMM)
@mentions – twitter adrese, tj. profili (@anarogina)
RT retweet-za poruke koje vam se dopadaju
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Twitter primjer 1.
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Twitter primjer 2.
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Foursqare 20 milijuna korisnika u svijetu
2 milijarde prijava
Mobilna lokacijska igra
4sqDay 16.4.
Check-in
Points, Mayorships, Badges
Tips, Photos, Lists
Pages
Specials
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Foursquare
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Foursquare primjer 1. (Check-in)
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Foursquare primjer 1. (Check-in)
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Foursquare primjer 2. (Check-in)
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Foursquare primjer 2. (Check-in)
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Foursquare primjer 3. (Lists)
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Foursquare primjer 4. (Page)
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Foursquare primjer 4. (Page)
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Youtube – Statistika i Osnove
Tutorial http://bit.ly/EFOSpszPPT
60 sati videozapisa prenese se svake minute
Dnevno se prikazuje preko 4 milijarde videozapisa
Više od 800 milijuna jedinstvenih korisnika posjećuje uslugu YouTube svakog mjeseca
Više od 3 milijarde sati videozapisa gleda se svakog mjeseca na usluzi YouTube
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YouTube primjer 1. (OS Timelapse)http://www.youtube.com/watch?v=SGf4RGFxy3c&feature=related
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Youtube primjer 2 (United Airlines)http://www.youtube.com/watch?v=5YGc4zOqozo
Visit http://www.UnitedBreaksGuitars.com for case studies and - In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago. I discovered later that the $3500 guitar was severely damaged. They didntdeny the experience occurred but for nine months the various people I communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss. So I promised the last person to finally say no to compensation (Ms. Irlweg) that I would write and produce three songs about my experience with United Airlines and make videos for each to be viewed online by anyone in the world. United: Song 1 is the first of those songs. United: Song 2 has been written and video production is underway. United: Song 3 is coming. I promise. Follow me
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QR Kod QR kod je zapravo 2D verzija bar koda, odnosno kod koji ima dimenziju više
od onog klasičnog kojeg mi poznajemo s čokoladica i čipseva iz trgovina, dakle samim time veći je kapacitet pohrane podataka u isti.
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Što sve “stane” u QR kodQR kod je koristan onoliko koliko ste vi maštoviti. Inače, u njega možete ugurati:
Tekst, link, telefonski broj,SMS/MMS, e-mail, kontakt (vCard)kalendar (vCalendar), WiFi login, stvarčice iz socijalnih mreža (LIKE, SHARE, Tweet) Google Maps LokacijuItd....
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QR Kod u praksi http://bit.ly/QRtrgovina by TESCO
http://bit.ly/DPclanakQR Članak i Alati za Izradu QR koda