Preferred Local BusinessInformation Kit

I want to be the first to welcome you to the Buzz Points® Preferred Local Business Program. As a Buzz Points Preferred Local Business, you are the leading force behind our Buy, Bank, Redeem Local program. Buzz Points is the first rewards program that successfully merges cause marketing with a consumer rewards program. By offering incentives to consumers for choosing local businesses over national chains, we are able to strengthen your community and provide added value for your customers. Our goal is to increase your brand recognition and your customers’ loyalty by combining meaningful data analysis with modern marketing strategies. Together we build strong communities, one point at a time.

This kit will help you learn more about Buzz Points and show you how to implement this powerful tool. Once you have reviewed the kit, you will undoubtedly share my excitement about what Buzz Points will offer you, your customers, and your community.

Sincerely,

Dwayne SpradlinCEO, Buzz Points

WELCOME TO BUZZ POINTS

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TABLE OF CONTENTS

Buzz Points Key Features •••••••••••••••••••••••••••••••••••

Buzz Points In Your Store •••••••••••••••••••••••••••••••••••

Buzz Points Incentives ••••••••••••••••••••••••••••••••••••••

Buzz Points Marketing ••••••••••••••••••••••••••••••••••••••

Buzz Points Business Dashboard ••••••••••••••••••••••••••

Buzz Points FAQs •••••••••••••••••••••••••••••••••••••••••••••

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Not only is Buzz Points a rewards program for consumers, but it is a marketing platform for local busi-nesses like yours. Buzz Points...

Motivates consumers to choose local businesses over national chains.

Elevates your marketing beyond conventional advertising into the world of mobile apps, targeted offers, email marketing, social media, and special events.

Builds partnerships with financial institutions in your community to access a solid base of active, local consumers to target with your marketing.

Strengthens the local economy by keeping as much as 58% of consumer dollars in the community. National chains keep as little as 13% in the community.1

1 American Booksellers Association/Civic Economics. From Smith, M., Houston, D. (2012) Indie Impact Study Series: National Summary Report. October 2012.

BUZZ POINTS

KEY FEATURES

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The Buzz Points marketing materials included in this kit are a great way to educate customers about Buzz Points. They also identify you as a Buzz Points Preferred Local Business.

WINDOW CLING & REGISTER STICKERPlace on your front window and near your main register.

Sticky front Sticky back

SMALL LOGO STICKERSPlace on your menu or list of services.

BUZZ POINTS

IN YOUR STORE

shop localEARN REWARDS

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TENT CARD

MERCHANDISE

Place close to your primary registers. On the back, we’ve included a sticker that indicates your community’s current participating financial institution(s) to let customers know which cards qualify for Buzz Points. You can get an up-to-date list by visiting buzzpoints.com/signup and entering your

Please visit the following link to purchase additional Buzz Points promotional materials for your local business: www.prompi.com/buzz-points.html

Coffee Mugs

Business Card Holders

Bill Presenter Money Apron

Balloons Apron

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Participating customers earn points anywhere, anytime they use their Buzz Points enrolled card. Set a high point multiplier to make spending money at your business more attractive and beneficial. For example, offer 11 points for every dollar spent. Set the multiplier to whatever value fits your bottom line.

Exclusive Offers are a great way to attract new customers to your business. They are promoted in weekly emails, user activity feeds and through social media. Offers can be a discount, new product promotion or event at your business.

POINT MULTIPLIER

EXCLUSIVE OFFERS

Buzz Points helps you increase customer loyalty and attract new customers with a variety of customizable incentives.

Printed Offer

Mobile Device Offer

Point Multiplier

BUZZ POINTS

INCENTIVES

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REWARDSWhen a Buzz Points user has enough points, they can redeem them for an Reward. A Reward is a cash voucher that is exclusive to your business, and you set the number of points required for redemption (ex. 5,000 for $25). When you validate a customer’s Reward, the dollar value of the reward is credited to your monthly bill.

Here’s how you validate an Reward to ensure the credit appears on your bill:

1. Call the number listed on the printed Reward or scan the QR code2. Follow the instructions and enter the unique code on the Reward

Printed Reward Mobile Device Reward

Unique Code

Unique Code

Reward

Thank you for completing your Reward purchase!Reward Confirmation

LOYALTY CARDLoyalty Cards are like virtual punch cards (ex. buy 5 sandwiches and your 6th is free). Customize your Loyalty Card by choosing the number of visits required, qualifying purchase amount, and the amount of reward for completion. A digital punch is made every time a Buzz Points user makes a qualifying purchase. Once the card is complete, the customer receives a thank you email from the business, which includes their Loyalty Card Completion.

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Here’s how to validate an Loyalty Card Completion to ensure it is only used once:

1. Call the number listed on the printed Loyalty Card Completion or scan the QR code2. Follow the instructions and enter the unique code on the Loyalty Card Completion

Printed Loyalty Card CompletionMobile Device eLoyalty

Card Completion

*Please note: Loyalty Card Completions look similar to Rewards and should be validated to ensure one-time use. However, validated Loyalty Card Completions do not appear as credits on your bill.

Unique Code

Unique Code

Loyalty Card

Thank you for completing your Loyaty Card!Loyalty Card Completion

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Emails are sent to the partner financial institution’s cardholders in your area and generated weekly to promote your business and your participation with Buzz Points.

EMAILS

The Buzz Points Marketing Team utilizes multiple marketing channels to advertise your business. Let us do the work while you enjoy the benefits of increased traffic and loyal customers.

Buzz Points users log in and see points earned by transaction. We can target customers more likely to shop at you business based on their spending activity.

TRANSACTION TARGETING

BUZZ POINTS

MARKETING

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DIRECTORY LISTING

The Buzz Points Local Business Directory gives you a public online presence in a nationwide directory of over 45,000 local businesses. Buzz Points users will see your business location, description and contact information. As a Preferred Local Business, you will stand out in the directory and users can

• Your point multiplier • Loyalty card availability • Reward availability

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We encourage you to connect with Buzz Points and our financial institution partners on social media. We often host contests, feature our participating businesses and display your offers and events. Join the conversation!

SOCIAL MEDIA

Facebook: www.facebook.com/buzzpointsinc

Twitter: www.twitter.com/BuzzPoints

Blog: www.buzzpoints.com/blog

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Customers can quickly find and get directions to your business when they search by category, zip code, name or point multiplier.

MOBILE APP

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The Buzz Points Business Dashboard can be accessed at buzzpoints.com/business/dashboard. Your username is the email address on your Buzz Points contract. Your password is “buzz” plus your 5-digit billing address zip code (sample: buzz78704). In the Buzz Points Business Dashboard you can:

• Track program performance • Edit your account and public directory information • View and download your monthly invoice • Create offers and view analytics

BUZZ POINTS

BUSINESS DASHBOARD

For additional questions please contact us at business@buzzpoints.com or call 866-927-3859.

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A: In order to participate as a business, you must be a member of the Buzz Points Preferred Local Business Program. Being a member entitles you to consumer marketing and incentives to Buzz Points users in your community. In order to participate as a consumer, you must have a card enrolled in the Buzz Points pro-gram from a participating financial institution.

Q: What is the difference between a local business and a Preferred Local Business?A: Buzz Points provides our users with a national directory of local businesses so that they can shop locally wherever they go. A Preferred Local Business is a member of the Buzz Points program who benefits from marketing services and customizable incentives that attract new customers and bring money back to their business. At local businesses, Buzz Points users receive more points per dollar spent than national chains, but do not receive additional marketing or incentive services.

Q: Who can participate in the Buzz Points program?

A: Each month, you will receive an invoice identifying the points issued to Buzz Points users in addition to any directory service fees. Directory service fees are based upon the business tier you select when you register as a Buzz Points Preferred Local Business. You will see a credit for any validated Rewards (does not include Loyalty Card Completions).

Q: How am I billed?

BUZZ POINTS

FAQs

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Q: What happens if I want to make changes to my contract?A: Changes to your contract, point multiplier, rewards or Loyalty Card setup can be done through our Account Management Team. Changes will take effect on the 1st of the month from after the change request was placed.

A: Cancellations are handled with your account manager. They take effect at the end of the month. A written email must be provided for documentation. This can be sent to your account manager (or business@buzzpoints.com)

A: We are always available to help you with any questions about Buzz Points. You can email our support team at business@buzzpoints.com or call us at 866-927-3859.

Q: What if I want to cancel?

Q: Where do I go for help with the program?

Thank you for your interest in Buzz Points. Please contact us with any questions or suggestions, because together we build strong communities, one point at a time.

Buzz Pointsbusiness@buzzpoints.comtoll free 866-927-3859