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London MATERNITY FASHION BRAND OF THE YEAR ISABELLAOLIVER.COM Pregnancy SHAPING STYLE

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London

M AT E R N I T Y FA SH ION BR A N D OF T H E Y E A RISABELLAOLIVER.COM

PregnancyPregnancySHAPINGPregnancyPregnancySTYLE

Welcome to Isabella Oliver and congratulations on your pregnancy. �e months leading up to a baby’s arrival is a time �lled with such wonder, and a precious experience I feel lucky to have enjoyed with three children. I can still vividly remember the excitement of my �rst pregnancy. I can also remember how much I struggled with how to dress my growing bump. �at was twelve years ago when maternity fashion wasn't what it is now, and my husband’s shirts were

my only style solution. It’s also the idea from which Isabella Oliver grew. Pregnancy clothes should be an extension of your wardrobe – desirable yet still easy-to-wear. At Isabella Oliver you’ll discover a collection that focuses on luxe fabrics that are soft on your skin, and feature pioneering design techniques which �t and �atter

your bump throughout every stage. Our pieces grow with you and your changing body shape and many of them are designed so they can also be worn post-pregnancy too, so you know you’re making a good investment. Select a few key pieces and they will last. �ey will also make you feel like you. �at’s a promise I’m really proud to be able to make. I hope you enjoy shopping with us and I want to wish you the very best during this special time.

BAU K J E N DE SWA A N A RO N S

FO U N D E R

Welcome&

ulationsP F

congrat

Cov

er, P

.21

3SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001

Becket Dress (DR305)

115€Jersey

P stands for ‘Pregnancy’ pieces. Look and feel great as you grow

A stands for ‘After’ pregnancy, including nursing items and pieces that are easy and comfortable to wear during this period

P

A

F F stands for ‘Forever’ and literally pinpoints the styles that can join your permanent wardrobe

At Isabella Oliver we have one piece of advice that’s genuinely worth listening to – invest in a few great pieces and your maternity wardrobe will never let you down. And to make those decisions even easier we’ve created an innovative PAF system to highlight the potential of each style. Find it on every product. Plus, look out for our handy Out�t Accountancy calculations which are helpful estimations to guide your decisions.

before you startreading...

P

OUTFIT

4 5LET’S CONNECT AND GET TO KNOW EACH OTHER BETTER. FIND US ON

Rawlinson Boat Neck Dress (DR288)

155€Ponte

We design layering tops that �nish mid-thigh – perfect for covering your bump in style and layering

over leggings, jeans or pencil skirts, or wearing solo.

DE SIGN NO T E

Let us help you build a long-lasting capsule wardrobe that will take you from

the �rst to the �nal trimester and beyond in comfort and style. �is is smart shopping.

theIsabella

Olivermaternityessentials

P A F P A F

7SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001

Alana Layering Tank (TP203)

55€Jersey

Easy Leggings(TR050)

49€Jersey

TH

E J

EA

N

Building a capsule wardrobe will never make more sense than when

you’re pregnant. If you invest in a few key interchangeable pieces (you really do only need a few) every stage of your pregnancy will be covered. �at’s because our designs grow with you, so there’s no need to buy for

each trimester and there’s no need to size up. Plus, if you get the balance of pieces

right they will take you from the o�ce to the weekend and from dinner to relaxing at home with ease. Premium quality that

gives you the maximum number of wears is, without a doubt, the key to clever dressing.

BAU KJ E N

maternity essentials

TH

E T

EE

TH

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AN

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TH

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EE

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AY

TO

WE

EK

EN

D D

RE

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TH

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EG

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TH

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LA

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P A F

P A F P A F

P A P A F

P A F

P A F

8 WE PROMOTE STRESS-FREE SIZING • JUST ORDER YOUR PRE-PREGNANCY SIZE

Ruched T Shirt Dress (DR109)

109€Jersey

Arran Dress (DR246)

119€Jersey

The Cap Scoop Top (TP028)

45€Jersey

Alden Blazer(JK091)

205€Ponte

Zadie Stretch Skinny Jeans (TR079)

115€ Denim

Easy Leggings(TR050)

49€Jersey

The Maternity Tank (TP020) 39€Jersey

design technique...design technique...design

wrapping Our designs feature a variety of necklines and sleeve lengths so

you can choose those that �atter your curves best.

DE SIGN NO T E

P A

�e simple wrap is an elegant and easy-to-adjust maternity-friendly styling technique we love.

84 Maternity wears1 WRAP DRESSx 2 wears per weekx 3 trimesters

OUTFIT

10 96% OF OUR CUSTOMERS SAY THEY WOULD RECOMMEND US TO THEIR FRIENDS

Neale Wrap Dress (DR278)

105€Jersey

OU R M ATER N I T Y CLOT HES A R E DESIGNED TO GROW W I T H YOUSo whatever maternity out�t you buy now will last you through your whole pregnancy and beyond.

PR EM I U M QUA LI T Y M ATER N I T Y CLOT H I NG T H AT W ILL L A STWe understand how to make you feel beautiful and comfortable. Our clothes will wash and wear and hold their shape throughout your pregnancy.

STR ESS-F R EE SIZ I NG IS OU R R A ISON D’Ê TR EWant to know what size to order? Just order your pre-pregnancy size.

96% OF OU R CUSTOMER S WOU LD R ECOM MEN D USWhich we think is pretty high praise. You come �rst. Always.

T HE PR ESS LOV E US TOOFrom Vogue and ELLE to fashion bloggers around the world, we're proud of the praise we receive every season.

to shop with Isabella OliverR E ASONSfive

12345

am to

pm

P A F

P

12 WE PROMOTE STRESS-FREE SIZING • JUST ORDER YOUR PRE-PREGNANCY SIZE

Ivy Tote Bag (BG814) 445€

Lola Cruz Suede Court Shoe (FT829) 165€

Ansley Shirt(TP181)

115€Chambray

Rona Jacquard Pant (TR110)

119€Jacquard Tailoring

Whether work or weekend, morning, noon or night, this tailored trouser and

denim shirt navigates every occasion with ease.

�is dress is perfect. I know I will be able to wear this throughout my pregnancy and I

absolutely love it. Very comfortable without sacri�cing style.

CUST OM E R QUO T E

art of

the dress

P A

Dresses are the equivalent of maternity wear magic and at Isabella Oliver, we’re dress

design experts. Find your ‘one’ with us.

15SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001

Alder Tweed Clutch (BG816) 145€ Woven Tweed

Superga Cotu Classic Pump (FT848) 55€

Emily Dress (DR149)

109€Jersey

96% of our customers say they would recommend us to their friends.

P A F

16 WE PROMOTE STRESS-FREE SIZING • JUST ORDER YOUR PRE-PREGNANCY SIZE

Longworth Print Tank Dress (DR294)

129€Jersey

�e Isabella Oliver collection features signature colours and prints for a seasonal update.

DE SIGN NO T E

With clever pattern cutting and years of experience, we know how to allow

room for your bump to grow.

DE SIGN NO T E

to shop with Isabella OliverR E ASONSfive more

12345P A

19SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001

Pianna Summer Dress (DR205)

129€Soft Separates

W E’R E A N A-LIST FAVOU R I TEWe’re the go-to maternity collection for chic celebrities worldwide.

W E CONSI DER T HE I N V EST MEN TWe do the maths so you don’t have to, guaranteeing a great investment for the number of maternity wears. We also promote ‘forever-styles’ with many designs working post-pregnancy too. Just look out for our PAF guide.

M ATER N I T Y SHOPPI NG M A DE E A SYAccess us 24/7 across desktop, tablet and mobile. Find us on social. Delve into our online magazine and call our incredible customer service team - we’ll walk a mile in your shoes to provide impeccable service on all platforms. Plus, enjoy a much-desired speedy delivery.

M ATER N I T Y ST Y LE SOLU T IONSWe design pieces that �t perfectly and work together brilliantly. It’s all about the little things that make a big di®erence to help make your busy life a little easier.

ONLI NE SHOPPI NG PER SONA LISEDIf you’d like to chat with us about what to wear during your pregnancy, just contact one of our eStylists who would be happy to help.Book an appointment online or drop the team an email directly at [email protected] 

We design all items for maximum wear time, with pieces taking

you from your �rst trimester to full term and beyond. Fabrics

are carefully selected so they feel comfortable on your skin.

DE SIGN NO T E

P A F

20 96% OF OUR CUSTOMERS SAY THEY WOULD RECOMMEND US TO THEIR FRIENDS

Clement Print T-Shirt Dress (DR284)

145€Jersey

forever f lourishesAccessories you invest in now, will last forever. A great bag, a cool new

pair of shoes or a pair of sunglasses can always be justi�ed.

Dress lengths are cut to account for your changing shape with the front

falling longer in anticipation of a growing bump.

DE SIGN NO T E

See IsabellaOliver.com

P A

23SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001

Cranleigh Dress (DR226) 135€Soft Shirting

Lola Cruz Suede Court Shoe (FT829) 165€

Juniper Clutch

(BG815) 215€

Juniper Clutch

(BG815) 215€

Ivy Tote Bag

(BG814) 445€

Baukjen Aviator Sunglasses (AC834) 95€

design technique...design technique...design

tyingAdding ties to designs allows you to cinch your silhouette

(or not, should you prefer) for added styling con�dence.

�is was my �rst purchase at Isabella Oliver. �e �t is true to the size chart.

�e piece is really elegant and well stitched. It can be worn in multiple ways as well, which makes it very versatile for

work or an evening out with leggings.

CUST OM E R QUO T E

P A F P F

56 Maternity wears1 WHITE SHIRTx 2 wears per weekx 2 trimesters

OUTFIT

25SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001

Libby Tunic(TP127)

109€Cotton Shirting

Rowsley Leather Leggings (TR093)

419€Stretch Leather

Lola Cruz Suede Court Shoe (FT829) 165€

Reese Witherspoon

Gwen Stefani

Kourtney Kardashian

Jaime King

Jennifer Garner

Wir

eim

ag

e

Angelina Jolie

Fam

eF

lyn

et.

uk.c

om

Jessica Alba

For as long as we’ve been designing premium maternity wear,

the A-List have been wearing it. Here are some of our highlights.

The A-l i ststor y

Rachel Bilson

Molly Sims

Selma Blair

Zoe Saldana

Kate Winslet

[While pregnant] I bought almost everything from Isabella Oliver.

JE N N I F E R GA R N E R

I lived in the Isabella Oliver tops that give a little support on your belly.

JE N N I F E R L OP E Z

Isabella Oliver Maternity is awesome for cute T-shirts and striped tanks.

JA I M E K I NG

Isabella Oliver is coveted by many an A-List mother-to-be including the likes of Gwen Stefani, Angelina Jolie and Heidi Klum.

E L L E

27SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001

Since I've been pregnant [Isabella Oliver is] my very favourite store.

M I L L A JOVOV IC H

As Worn ByRachel BilsonAngelina JolieHeidi KlumAli Larter

Naomi WattsReese Witherspoon

Ruched Maternity Tank Dress

the icon

We design speci�cally with your pregnancy curves in

mind, carefully constructing, positioning and �tting every

detail with care. We never merely adjust a non-maternity style

into a maternity one.

DE SIGN NO T E

P A F

P A F

28 WE PROMOTE STRESS-FREE SIZING • JUST ORDER YOUR PRE-PREGNANCY SIZE

Ellis Tank Dress (DR280)

105€Jersey

The Tank (TP020)

39€Jersey

theworkwearedit Looking smart during pregnancy is absolutely

achievable with Isabella Oliver’s re�ned tailoring and �tted dresses. �ey’re so chic, you’ll want to wear them post-pregnancy too and with our intelligent PAF system, you’ll be able to with many of the pieces.

P A F P AP A F

84 Maternity wears1 TAILORED SUIT x 2 wears per weekx 3 trimesters

OUTFIT

31SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001

Alden Blazer(JK091)

205€Ponte

Dayle Pintuck Trousers (TR109)

105€Ponte

Cranleigh Shirt(TP176)

95€Soft Shirting

We cut the front rise seams lower on our maternity trousers so that they

sit in the perfect place on your bump for maximum comfort.

DE SIGN NO T E

�is dress is awesome for work. Super comfortable and still fashionable enough for the

o�ce. Love love love it.

CUST OM E R QUO T E

P A F P A P A F P A F P A

We place buttons in a higher position on jackets

for the best �t.

DE SIGN NO T E

32 LET’S CONNECT AND GET TO KNOW EACH OTHER BETTER. FIND US ON

Alden Blazer(JK091)

205€Ponte

Messina Waistcoat(JK082)

155€Soft Separates

Sadie V Neck Top (TP227)

49€Jersey

Roe Midi Skirt (SK060)

59€Jersey

Ivybridge Dress (DR249)

109€Jersey

Our dresses come in a variety of lengths so you can choose the

one most suitable for you.

DE SIGN NO T E

P P A F P A F P F

56 Maternity wears1 LEATHER SKIRTx 2 wears per weekx 2 trimesters

P A F

OUTFIT

35SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001

Fitzroy V-Neck Shift Dress (DR287)

155€Ponte

Hudson Knit Car Coat (JK090)

195€Textured Knit

Tie Front Shirt(TP064)

95€Cotton Shirting

Maternity Obi Belt(AC008) 79€Leather

Carrie Leather Pencil Skirt (SK061)

419€Stretch Leather

don’t take our word for it...We’re proud to say that tastemakers from Vogue to Harpers Bazaar have given Isabella Oliver their seal of approval.

Be proud and show o® your bump. �is is the perfect way.

VO GU E

And you thought that maternity fashion had to be all loose and layered. �ink again.

VO GU E

You’ll be the envy of fellow preggos in the elegant jersey wraps and dresses from this go-to brand for celebs.

I N ST Y L E

�e perfect destination for expecting mothers who wish to maintain a stylish o�ce look during pregnancy, Isabella Oliver’s maternity wear is as chic as it gets.

From the perfect white shirt to cocktail-hour dresses and hard-working weekend separates, there’s little Isabella Oliver doesn’t excel in.

HA R P E R S BA Z A A R

Isabella Oliver is a superb label with a big range of maternity wear, wonderful tops and beautiful dresses which are perfect for going out.

T H E GUA R DI A N

�e clothes are stylish, well made and gorgeous!

VA N I T Y FA I R

GR A Z I A

[We] found online boutique Isabella Oliver the best for evening wear.

P A F

37SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001

Longworth Print Tank Dress (DR294)

129€Jersey

T H E E V E N TD R E S S

P A F

We design more ease into our maternity clothes to allow for

your bump to grow.

DE SIGN NO T E

39SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001

Belmont Maxi(DR241)

215€Luxe Jersey

Isabella Oliver is a London-based British brand. We’re honoured to have been presented the Queen’s Award in 2010.

T H E W H I T E

S H I R T

P A F P A

40 WE PROMOTE STRESS-FREE SIZING • JUST ORDER YOUR PRE-PREGNANCY SIZE

Tie Front Shirt(TP064)

95€Cotton Shirting

Zadie Stretch Skinny Jeans (TR079)

115€ Denim

Superga Cotu Classic Pump (FT848) 55€

We use soft elasticated jersey panels on jeans and trousers that look and feel good and help to support your bump.

DE SIGN NO T E

design technique...design technique...design

ruchingSuch a simple but super e®ective technique, ruching gives

your bump room to grow in comfort and with style.

P A F

42 96% OF OUR CUSTOMERS SAY THEY WOULD RECOMMEND US TO THEIR FRIENDS

Ruched T Shirt Dress (DR109)

109€Jersey

Lola Cruz Suede Court Shoe (FT829) 165€

�is is my favourite and best Isabella Oliver dress. I have it in three colours! For someone

who is not nervous to show o® their bump, it's perfect. It can be dressed up or [dressed casually]

depending on how you accessorise it. I see this dress lasting throughout the pregnancy as the ruching provides plenty of room for growth.

CUST OM E R QUO T E

T H E L E A T H E RL E G G I N G

Our premium stretch leather �lls the job of a statement hero piece

but is super comfy too.

DE SIGN NO T E

P A F P F

45SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001

Baukjen D-Frame Sunglasses (AC833) 95€

Juniper Clutch (BG815) 215€ Leather Suede

Georgia Textured Top (TP206)

79€Jersey

Rowsley Leather Leggings (TR093)

419€Stretch Leather

As Worn BySelma Blair

Penelope CruzJennifer Love Hewitt

Anna Paquin

Ruched Maternity Midi Dress

the icon

P A F

P A F

46

Eldon Midi Dress (DR279)

115€Jersey

Millie Striped Top (TP213)

59€Jersey

the design studio Our in-house team of designers, pattern cutters and garment technologists work tirelessly to create the very best maternity collection for you.

RESEARCH AND DESIGN

A lot of research and a lot of work goes into every style. From the very first sketch to the finished piece, we love seeing it all come together.

FABRIC SELECTION

We take time to select premium fabrics that will be able to do three very important jobs:

1. They must be soft and comfortable for sensitive pregnant skin.

2. They need to look great after multiple wears and washes.

3. They must fit and flatter a growing bump.

FIT AND CONSTRUCTION

We’re quite unique in that our entire design team is based together in London. This means changes can be made instantly. Nobody rests until every style fits to perfection.

48 WE PROMOTE STRESS-FREE SIZING • JUST ORDER YOUR PRE-PREGNANCY SIZE

T H E J U M P S U I T

[�is is] the most comfortable out�t for maternity. Works for twin pregnancy, and makes me feel super stylish, worn casually

with sneakers or heels and a jacket for evening/business...

[I] could live in it!

CUST OM E R QUO T E

P A

84 Maternity wears1 JUMPSUITx 2 wears per weekx 3 trimesters

P A F

OUTFIT

50 LET’S CONNECT AND GET TO KNOW EACH OTHER BETTER. FIND US ON

Rosliston Jumpsuit (TR097)

135€Jersey

Lola Cruz Suede Court Shoe (FT829) 165€

The Tank (TP020)

39€Jersey

T H E D A YD R E S S

the promise

We’ve been designing maternity wear for 12 years and we take our job very seriously, creating a collection you will feel con�dent and beautiful wearing. To achieve this, we keep pregnancy style simple and chic with a focus on e®ortless dressing. Each piece is tried, tested and then tested some more, employing new techniques, premium fabrics and key details for maximum versatility and longevity. Invest in just a few pieces and your new wardrobe will perform throughout the nine months and beyond. Our quality is impeccable, our designs pioneering and our commitment unwavering.

P A

42 Maternity wears1 DRESSx 1 wears per weekx 3 trimesters

OUTFIT

53SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001

Beaumont Striped Dress (DR283)

165€Stripe Ponte

Elia B Leather Penny Lane Loafer (FT844) 155€

Juniper Clutch P.45

T H E G E T AWA Y

M A X I

P A F

56 Maternity wears1 MAXI DRESSx 2 wears per weekx 2 trimesters

pregnancy travel tipsTaking some dedicated time-out for some well-deserved rest before the baby arrives, is a great idea. Relish some ‘you’ time with these top tips

See IsabellaOliver.com

If you need a special pillow to

sleep comfortably, remember to pack it.

Sleep late, swim early, enjoy long lazy lunches, read – make the most of the time to do things

that will make you feel relaxed.

54 WE PROMOTE STRESS-FREE SIZING • JUST ORDER YOUR PRE-PREGNANCY SIZE

Elia B Leather Loafer (FT825) 155€

Maternity Skinny Belt (AC009) 85€

Baukjen Clutch (BG805) 145€

Wanderlust + CoHook-Leather Bracelet

(JW828) 19€

Whitfield Print Maxi Dress (DR285)

165€Jersey

A Piedi Lindsay Leather Sandal (FT858) 65€

Enjoy the shade just as much as the sun and choose a high factor sun cream – it’s great for the rays

and also a great moisturiser.

T H E F O R E V E RT E E & B O Y F R I E N D S

T H E S K I N N Y

J E A N

P A F

P AP A F P A

57SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001

The Cap Scoop Top (TP028)

45€Jersey

The Relaxed Jean (TR089)

115€Denim

Elia B Leather Penny Lane Loafer P.52

Cranleigh Shirt(TP176)

95€Soft Shirting

Zadie Stretch Skinny Jeans (TR079)

115€ Denim

Lola Cruz Suede Court Shoe (FT829) 165€

Our signature jersey is pregnancy friendly thanks to the added elastane.

�is is to ensure that it keeps its shape and colour, wash after wash.

DE SIGN NO T E

�ese are my favourite maternity purchase! Very

�attering and stylish but, most of all, comfortable. I really like

the fact that the waistband does not cut into your bump.

Lovely colour and great quality - no bagging around the knees.

CUST OM E R QUO T E

2.

3.

1.

4.

5.

6. 7.

8.

9.

10.

Because it’s always a good idea to add to your jewellery box and these are brilliantly a®ordable too.

T H E E M P I R E

L I N E T O P

little wonders

Wanderlust + Co

P A

P A

59SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001

1. Zig Zag Bracelet (JW830) 25€

2. Chevron-Stack Rings (JW824) 35€

3. Triple Bar Ring (JW821) 35€

4. Trio Stack Rings (JW822) 35€

5. Chevron-Stack Rings (JW824) 35€

6. Multi-Stud Bangle (JW832) 35€

7. Petite Zig Zag Ring (JW823) 25€

8. Frame-Tri Necklace (JW826) 25€

9. Frame-Hexagon Necklace (JW825) 25€

10. Name-Plate Necklace (JW827) 35€

Imogen Striped Top (TP205)

109€Stripe Ponte

Zadie Stretch Skinny Jeans (TR079)

115€ Denim

Superga Cotu Classic Pump (FT848) 55€

T H E C I G A R E T T EP A N T

P A F P A

84 Maternity wears1 CIGARETTE PANTx 2 wears per weekx 3 trimesters

P A F

We use elasticated adjusters with buttons on many waistbands to

help get the best �t for your expanding waistline.

DE SIGN NO T E

OUTFIT

61SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001

Lola Cruz Suede Court Shoe P.57

Jasmin Print Tee (TP215)

75€Jersey

Maternity Obi Belt (AC008) 79€Leather

Tailored Cigarette Trouser (TR077)

115€Tailoring

true bluesClutches, obi belts, totes and sandals are perfect �nishing

touches both during and after your pregnancy.

See IsabellaOliver.com

At this very special time you need clothes that are functional, easy-to-wash and con�dence boosting.

Our nursing pieces are based on the same design ethos as the rest of the collection so you will enjoy expertly

crafted styles that look great too.

Discover:

Wrap designs that cleverly conceal access for feeding

Clips on the cami that easily unfasten

Gathered V-Necks that e®ortlessly camou�age feeding access

Styles that allow for the utmost discretion

Nursing1.

2.3.

4.

A

A

A

A

62 96% OF OUR CUSTOMERS SAY THEY WOULD RECOMMEND US TO THEIR FRIENDS

A Piedi Faye Suede Sandal (FT857) 79€

Maternity Obi Belt (AC008) 79€

Ivy Tote Bag (BG814) 445€

Opposite

1. Cami Nursing Top (TP126)

49€ Jersey

2. Bella Nursing Dress (DR212)

105€ Jersey

3. Edie Nursing Top (TP225)

85€ Jersey

4. Avebury Nursing Dress (DR254)

109€ Jersey

the Isabella Oliver heritage

• I loved taking long luxurious baths. Use warm rather than hot water and steal some time for just you.

• Never underestimate how much joy painted nails can bring! Can’t reach? Ask a girlfriend to help.

• Delight in your hair which will get thick and glossy courtesy of all those pregnancy hormones.

• Your skin is more sensitive at this time so choose lovely soft fabrics

• Enjoy those second trimester bursts of energy and equally take advantage of lie ins and naps when you can when you’re tired.

Baukjen'spregnancy t ips

Ivybridge Dress, P.33

Our founder, Baukjen launched the brand 12 years ago. We asked her to tell us more...

65

Why did you launch Isabella Oliver?I made every mistake in the book when it came to dressing when I was pregnant with my �rst child. Let’s just say that oversized shirts and giant �eeces did not make for a stylish nine months but there were very few options. I couldn’t believe how di�cult it was. Women don’t suddenly stop wanting to look stylish just because they have a bump. In fact, at a time when your con�dence can feel quite shaky, it’s never more important. I wanted to �x this. �at was 12 years ago now and I’m very proud with how much Isabella Oliver has achieved.

What are your priorities for Isabella Oliver?Quality. Quality is exceptionally important for us. We believe you only need to buy a few great pieces to take you through your pregnancy. Great quality means these pieces will last so a small investment gives optimum rewards. Women don’t want throwaway fashion anymore – especially not

with maternity wear. �at’s not to say they don’t still want stylish clothing. �ey absolutely do and so another of our priorities is to design desirable pieces women genuinely want to wear. And �nally, we want to make dressing easy so our pieces grow with you. �ere’s no need to size up or to buy for di®erent stages.

�ere are a lot of pregnancy style myths and rules, what has your experience taught you about these? �ere are a lot of misconceptions. �e obvious one is that people think they have to wear something baggy and although certain styles can work, �tted pieces are very �attering and look and feel really chic. Our design signature is very much based around supporting the bump to create a beautiful �gure-hugging silhouette.

You’re a businesswoman and a mother of three. How do you make it work?It’s a balancing act. Women are faced with a lot of demands today and we all put a lot of additional pressures on ourselves. I’m especially lucky to have a talented team and a very supportive family who help make it all possible. I’m also very faithful with how I spend my time with my kids. From the time I walk through the door, to the time they go to bed, I'm with them. Homework, bath time or watching cartoons – it doesn’t matter, that’s our time. But then my husband Geo® is the company’s CEO so it’s easier to be �exible. If we do need to continue working on something after this, we can. I absolutely consider myself lucky to have been able to take so many opportunities and run with them.

And �nally: Pregnancy is… … a unique experience. I loved being pregnant every time. I don’t miss the heartburn and tiredness though!

design technique...design technique...design

drapingElegantly draped fabrics allow for styles to gently skim your growing bump.

We double line the backs of some of our dresses for

extra coverage.

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66 WE PROMOTE STRESS-FREE SIZING • JUST ORDER YOUR PRE-PREGNANCY SIZE

Cadogan Dress (DR298)

165€Luxe Jersey

T H E M A T E R N I T Y

T A N K

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We often use viscose in our fabrics which makes it soft,

strong and keeps you warm when cold and cool when hot.

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�is is a great basic layer that will take you all the way through your pregnancy. Love the

weight of the material, not too thin.

CUST OM E R QUO T E

P A F

P A F

68 96% OF OUR CUSTOMERS SAY THEY WOULD RECOMMEND US TO THEIR FRIENDS

1. Elia B Snake Skin Loafer (FT850) 165€

2. Superga Cotu Classic Pump (FT848) 55€

3. Elia B Leopard Pony Skin Loafer (FT849) 165€

4. Superga Cotu Classic Pump (FT848) 55€

5. Ash Vicky Lace Up Pump (FT852) 119€

6. Superga Cotu Classic Pump (FT848) 55€

7. Elia B Loafer (FT851) 145€

8. Superga Cotu Classic Pump (FT856) 65€

The Tank (TP020)

39€Jersey

The Tank (TP020)Worn underneath

Ellen Relaxed Pants (TR112)

69€Jersey

Some of the world’s most in�uential bloggers have

turned to us for style solutions during their pregnancies. We love seeing how they work our

pieces into their wardrobes.

The blogger

ed it …lately I’ve been really into �tted body con dresses because it emphasizes my belly really nicely. I’m still learning to adjust to the size of my belly, but having this dress de�nitely helps.

I love how sleek and sexy it is, perfect for parties this holiday season!

CH R I SE L L E L I M

What I love about Isabella Oliver is the quality in fabric and the tailored �t.  �ey know what they are doing in maternity wear!

KE L L I MU R R AY

�e Ruched Tank Dress is not only super comfy, but it �ts like a glove and hugs my curves just right.

BE L L E DE COU T U R E

I’m pretty hooked on my leather maternity leggings from Isabella Oliver. I seriously don’t know how I would have survived this maternity clothing thing if I didn’t have these.

COM E OV E R TO TH E DA R K SI DE WE H AV E CA N DY

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It is my favourite kind of dress to wear, it’s just one of those dresses that made me feel good! I love the �t and the colours.

A SP O ON F U L OF ST Y L E

I can safely say that Isabella Oliver is one of my favourite maternity labels... �e jersey material is thick and stretchy and this [wrap dress]... can even be styled post-pregnancy!

CU T E A N D L I T T L E

Many designs feature concealed shelf bras for added support.

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�e ruching is actually really �attering and comfortable even now when I’m back to my pre-

baby weight. �ese really are an investment and I’m buying more even though I’m not pregnant!!!

CUST OM E R QUO T E

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72 WE PROMOTE STRESS-FREE SIZING • JUST ORDER YOUR PRE-PREGNANCY SIZE

LeftThe Cami(TP007)

35€Jersey

The Pencil Skirt (SK049)

95€Ponte

OppositeKathryn V-Neck Knit Jumper (TP208)

119€Textured Knit

Alana Layering Tank (TP203)Worn underneathP.6

Rowsley Leather Leggings (TR093)

419€Stretch Leather

Juniper Clutch (BG815) 215€ Leather Suede

Elia B Leather Penny Lane Loafer (FT844) 155€

Meet our sister brand Baukjen and discover the ultimate in relaxed yet refined everyday dressing.

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T H E M O D E R N WA R D R O B E

75SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001

Messina Waistcoat(JK082)

155€Soft Separates

Sofia Top (TP223)

49€Jersey

The Relaxed Jean (TR089)

115€Denim

Superga Cotu Classic Pump (FT848) 55€

Our palette contains tones of clean classic colours - perfect for building your

everyday looks

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T H E S C O O P T O P

We design longer length tops for coverage all the way

through your pregnancy.

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what you've said

�is is my second pregnancy out�tted by Isabella Oliver and I cannot imagine what my wardrobe would be without them!

CUST OM E R QUO T E S

Isabella Oliver's maternity wear never ceases to amaze me!

Excellent! Such a change from normal maternity wear.

Another wonderful piece from Isabella Oliver, the only maternity retailer that seems to understand that women don't lose

their fashion sense the moment they get pregnant.

I really wish I'd discovered Isabella Oliver in my �rst pregnancy and earlier on in this one as the clothes are beautiful and no other store/designer can compare!

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77SHOP AT ISABELLAOLIVER.COM • CALL +44 207 284 3001

The Scoop Top (TP026)

49€ Jersey

Messina Relaxed Trousers (TR086)

105€Soft Separates

Lola Cruz Suede Court Shoe, P.57

let's talk bodywear�e Isabella Oliver bodywear range is made with a �ner weight blended jersey - excellent for a close comfortable �t. Its super soft cotton elastane mix provides breathability and great recovery. Perfect for soft support and coverage throughout your pregnancy and the months after.

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78 WE PROMOTE STRESS-FREE SIZING • JUST ORDER YOUR PRE-PREGNANCY SIZE

This pageAimee Cami(LL064) 35€Bodywear

Fara Brief(LL065) 15€Bodywear

OppositeAddison Slip Dress (LL066)

45€Bodywear

A few good reasons to shop with us

WE’RE SPEEDY

Quick deliveries are our middle name.

CUSTOMER SATISFACTION

Talk to us. We’ll walk a mile in your shoes to provide

impeccable service

Beaumont Striped DressP.52

And get to know each other betterCome and �nd us on…

let's connect

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Call +(44) 207 284 3001 or email [email protected]

We’re here to help. Book a FREE online appointment with one of our style experts – video or email options are both available – and navigate the maternity mine�eld with ease.

Appointments are available Monday to Saturday, 9am to 7.30pm GMT, and there is no obligation to buy. Drop the girls a line today [email protected] or call +44 207 284 3001

INNOVATION & INSPIRATION

Be inspired by catwalks/features/expert advice and more

SHOPPING ACCESS ALL AREAS

Desktop/Tablet/Mobile/Landline/Print

and finally, discovermany morestyle solutions at IsabellaOliver.com

83SHOP AT ISABELLAOLIVER.COM • OR CALL +44 207 284 3001

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ISABELLAOLIVER.COM

+44 20 7284 3001