Pregnant Women And The Media

Created By: Emily Hoffmann, Kristen Juett, and Catherine Baltzley

Purpose Statement• For years the media and celebrities have influenced mainstream

society– This is due to:

• Technology becoming more accessible in everyday life• We find ourselves being overexposed to the celebrity lifestyle

from:• Internet websites• TV channels• Mobile apps• Thousands of magazines

• Why?• Society is obsessed with emulating the look and lifestyle of celebrities

– Our Question• Does this sense of celebrity fashion leadership run true for every time of life

specifically pregnancy?

Data Collection & Methodology

• Conducted two interviews– Tara Gallegos- Age 33– Nikki Aquila- Age 22

• Conducted ten observations– Motherhood Maternity– Pickles & Ice cream

Maternity Stores

Findings• Ten Observations

– 40% had t40% had long tresses that they wore down– heir hair pulled back into a ponytail– 20% had short choppy haircuts– Majority of women had on belly band pants – No jeans– Differences in the maternity stores

• Motherhood Maternity– 30’s– Already have kids

• Pickles & Ice-cream– A younger demographic– Sundresses– Power suits– High heeled shoes– Tighter fitting clothing

Findings Continued

• Differences in price range at maternity stores– Prices range from: $50-$189• Pickles & Ice Cream• Pea in the Pod

– Prices range from: $7.80-$44.98• Motherhood Maternity• JC Penney Maternity• Forever 21’s LOVE21

Findings Continued

• Sales Associates Interviewed:– One associate said many mothers wait until about

four to five months before purchasing maternity clothing

– The manage of Motherhood Maternity told us that:• Maternity wear is getting more stylish• Said that the media is trying to make pregnancy more

“sexified.”• Not catching on with soon-to-be-mothers• Prefer comfort over style

Discussion

• Group’s Initial thought: That expecting mothers would flock to newsstands to get fashion magazines to read about all the new trends in Hollywood.– Mass Media • MTV’s Teen Mom

– Promotes teen pregnancy

• Celebrities such as Natalie Portman– Glamorizing being young and beautiful as well as pregnant

Predictions: Early Media and Present Media

• Early Media• Early 1900’s women would disappear from society when

they were expecting a child– Early TV

• In the 1050’s Lucille Ball was the first women to show her pregnancy on TV when she started I Love Lucy

• The trend allowed the television show to bring more attention to maternity wear

– Also major designers emerged at this time to develop maternity lines• Givenchy• Norman Hartnell

Predictions Continued• 1980s

• The famous made pregnancy a fashion statement– Princess Diana was expecting and privacy ceased to exist

• She made headlines wearing loose fitting dresses that soon became the go to maternity style

• Late 1900’s• Pregnancy again became the trend in Hollywood

– Expecting mothers are now seen in form fitting fashion that would be appropriate for their non-pregnant counterparts as well• These styles have been proven to not work as well with the

everyday women who is still more interested in being comfortable then looking like a hot mom

Group’s Final Predictions

• After observing and researching the dress of expecting mothers our group predicts that:

• There will not be any majorly extensive changes in maternity wear fashion

• We predict that one day in the future the more trendy styles will be assimilated into a more comfortable version for expecting women– The main trend stemming from:

• Comfort while still having that extra touch of glam or style

The Media Ranks The Top Post-Pregnancy Bodies

• Although the majority of expecting mothers are not currently looking to celebrities as much for maternity trends they are looking to them for inspiration on a hot post-pregnancy body.

• A recent article stated, “The best celebrity post-baby bodies have gained a generous amount of attention from expecting and new moms as it takes a great amount of care and devotion to regain your figure after putting on the weight when pregnant (Kate Lanphear, People Magazine).”

• Heidi Klum• One of the world’s most well known supermodels

– Has shocked the media with her hot post-pregnancy body not once but four times– In her most recent pregnancy she shocked the world by appearing in a runway show just five weeks after

giving birth– She claims its all a result of good diet and a lot of exercise

• Gisele Bundchen• One of the world’s most renowned supermodels

– Only managed to gain 30 pounds during the pregnancy– Did yoga every day until she was close to term– Maintained a healthy diet throughout pregnancy– Exercised and ate healthy after having the baby made the weight fall right off

• Jessica Alba• She continued to radiate beauty while being pregnant but did gain the extra weight

– She got her body back within two months after giving birth by turning to her trainer, Ramona Braganze and a healthy diet

Heidi Klum

Gisele Bündchen

Jessica Alba

THE END!

• Any Questions?