8/2/2019 PREL 300 Public Relations Principles and Concepts-Syllabus

http://slidepdf.com/reader/full/prel-300-public-relations-principles-and-concepts-syllabus 1/6

Ol}zsm _{aaij}s

XZMA ?88! 8? Oz% X}jako Zmairkles Oleomxrs ieb Xzkeokxams

Amjiemsm Kermzeirkleia ]ek~mzskr{

Bmxizrgmer ln Olgg}ekoirkle Izrs

Ol}zsm Rkram0 XZMA ?88% 8? Oz% X}jako Zmairkles Oleomxrs ieb Xzkeokxams

Oaiss _odmb}am0 Glebi{0 ;0?8'9:088

Lnnkom Dl}zs0 J{ Ixxlkergmer! Niomjllf czl}x ks ozmirmb nlz olerke}l}s bkso}sskle

Amor}zmz0 Ijkz Odiijie

Ol}zsm Bmsozkxrkle0 Rdks ks ie kerzlb}orlz{ ol}zsm ke x}jako zmairkles oleomxrs ieb xzkeokxams! j{ rdm

meb ln rdks ol}zsm rdm sr}bmer l}ab di~m bm~malxmb felambcm le rdm oleomxrs ln rizcmr i}bkmeom!kgicm! kbmerkr{! x}jako lxkekle! ozkrkoia rdkefkec ieb gmbki ieia{sks ke ibbkrkle rl rdm jisko xzkeokxams ln 

x}jako zmairkles%

Xzmzmy}kskrms0 OLGG :880 Kerzlb}orkle rl Olgg}ekoirkle _r}bkms

OLGG :==0 Rdmlzkms ln Giss Gmbki

Rmtr0

A‛Mriec! @ioy}km Odixrmz 9 ke X}jako Zmairkles! Oleomxrs! Xziorkom ieb Ozkrky}m $ Aleble! AI0 _ICM

:884+%

Kermzemr _l}zoms0

Kermzeirkleia Isslokirkle nlz rdm Gmis}zmgmer ieb M~ia}irkle ln Olgg}ekoirkle

drrx0,,igmolzc%olg, 

Kermzeirkleia X}jako Zmairkles Isslokirkle drrx0,,%kxzi%lzc, 

Caljia Iaakieom nlz X}jako Zmairkles ieb Olgg}ekoirkle Gieicmgmer

drrx0,,%caljiaiaakieomxz%lzc, 

_lokmr{ nlz Em Olgg}ekoirkle Zmsmizod drrx0,,%seoz%lzc,  

]EBX Olgg}ekoirkles drrx0,,%}ebx%lzc,olgrllafkr,d{'olgg}ekoirm,d{'olzm'oleomxrs'dir%sdrga 

]ekrmb Eirkles Gmmrkecs ieb Xzmss Ol~mzicm drrx0,,%}e%lzc,me,}exzmss,kebmt%isx 

M~ia}irkle0

Mnnlzr0 Mtmzoksms! Oaiss bkso}sskles ieb Ieia{sks :=-

Gkbrmzg :8-

Xzmsmerirkle :8-

8/2/2019 PREL 300 Public Relations Principles and Concepts-Syllabus

http://slidepdf.com/reader/full/prel-300-public-relations-principles-and-concepts-syllabus 2/6

Nkeia mtig ?= -

Mnnlzr0 Mtmzoksms! Oaiss bkso}sskles ieb Ieia{sks0 Rdks gizf ks bk~kbmb l~mz olgkec rl oaiss xzmxizmb!

blkec mtmzoksms ieb ieia{sks isskcemb j{ kesrz}orlz%

Gkbrmzg ieb Nkeia0 Mtigs kaa rmsr rdm sr}bmer le fm{ felambcm sr}bkmb b}zkec oaissms! kr ks jismb

xzkgizka{ le rdm isskcemb rmtr%

Xzmsmerirkle0 Kesrz}orlz kaa xzl~kbm rdm oaiss krd i bmrikamb bmsozkxrkle ln rdm xzmsmerirkle6

xzmsmerirkle ks b}m b}zkec rdm aisr mmf ln oaissms%

XLAKOKM_ IEB XZLOMB]ZM_

Rdm nlaalkec ixxakms nlz rdm ol}zsm xlakokms ieb xzlomb}zms%

9%  Irrmebieom ir miod oaiss ks giebirlz{ ir AK]

:%  Mtomssk~m ijsmeoms oie zmb}om i sr}bmer‛s czibm lz bme{ ozmbkr nlz rdm ol}zsm% 

?%  Xaickizksg kaa kggmbkirma{ czier ie N czibm%

2%  Airm isskcegmers kaa jm xmeiakpmb j{ zmb}okec = gizfs nzlg rdm xlrmerkia gizf nlz lea{ lem

bi{ ln bmai{% Isskcegmers rdir izm glzm rdie lem bi{ airm kaa elr jm czibmb%

=%  _r}bmers izm elr iaalmb ke oaiss kn glzm rdie = gke}rms airm% Zmxmirmb rizbkemss kaa zms}ar ke

bmekia ln merz{ rl oaiss inrmz 98 gke}rms% I xirrmze ln olesksrmer rizbkemss $glzm rdie rl rkgms

ieb,lz glzm rdie 98 gke}rms+ kaa zms}ar ke i zmb}orkle ln rdm nkeia czibm j{ 98 xmzomer nlz miod

keokbmer jm{leb rl%

>%  El mto}sms izm ioomxrmb nlz nika}zm rl olgm rl oaiss% Mto}sms is jmkec j}s{ blkec lrdmz oaissms

isskcegmers izm elr ioomxrijam%

3%  Lea{ lnnkokia ieb ~iakb xmzgksskles olesksrmer krd AK] xzlomb}zms izm ioomxrmb nlz nika}zm rl

olgm rl oaiss%

Oaiss _odmb}am XZMA ?88 X}jako Zmairkles Xzkeokxams ieb Oleomxrs

Smmf Rlxko Zmibkec,Isskcegmer

Smmf 9! :   Ol}zsm L~mz~km

  Bmnkekec rdm Bksokxakem

ieb rdm Xziorkom

  X}jako Innikzs ieb rdm

X}jako _xdmzm  X}jako Lxkekle ieb

Xmzs}iskle

Fm{ Oleomxrs0

X}jako! X}jako Lxkekle!

X}jako Zmairkles! X}jako

A‛Mriec! @ioy}km Odixrmz 9 ke X}jako Zmairkles!

Oleomxrs! Xziorkom ieb Ozkrky}m $ Aleble! AI0 _ICM

:884+%

Odixrmz =! X}jako Zmairkles! Oleomxrs! Xziorkom ieb Ozkrky}m

Odixrmz 98! X}jako Zmairkles _rzirmckms ieb Riorkos

 Isskcegmer RJI 

8/2/2019 PREL 300 Public Relations Principles and Concepts-Syllabus

http://slidepdf.com/reader/full/prel-300-public-relations-principles-and-concepts-syllabus 3/6

_xdmzm! Xzlxiciebi!

Xlakrkoia Gizfmrkec!

Xlakrkoia

Olgg}ekoirkle!

Xzk~irm _xdmzm!

_rifmdlabmz! Aljj{kec_rzirmcko XZ! _{srmg ln 

Felambcm 

Smmf ?!2   Ozkrkoia Rdkefkec ieb

Kermzbksokxakeiz{

Xmzsxmork~ms

  Fm{ Rdkefmzs ieb

Rdl}cdr ke X}jako

Zmairkles

Fm{ Oleomxrs0

Iss}gxrkles! Ozkrkoia

Rdmlz{! Ozkrkoia

Rdkefkec! Xizibkcg

Blgkeier Xizibkcg!

N}eorkleiaksg!

Zmnamtk~kr{! Gmri'

rdmlz{! Xlskrk~ksg!

Xlsr'xlskrk~ksg! Xlsr

Glbmze! Zdmrlzko!

Rdmlz{ ln 

Olgg}ekoirk~m Iorkle!

_loklalc{ ln rdm Gmbki

Odixrmz :! X}jako Zmairkles! Oleomxrs! Xziorkom ieb 

Ozkrky}m

Odixrmz 99! X}jako Zmairkles! Oleomxrs! Xziorkom

ieb Ozkrky}m

Smmf =   Rdm M~la}rkle ln X}jako

Zmairkles  X}jako Zmairkles

Bmxizrgmers ieb Nkzgs

Fm{ Oleomxrs0

Xzmss Icmeo{!

Odixrmz :!2! X}jako Zmairkles _rzirmckms ieb Riorkos 

8/2/2019 PREL 300 Public Relations Principles and Concepts-Syllabus

http://slidepdf.com/reader/full/prel-300-public-relations-principles-and-concepts-syllabus 4/6

X}jakokr{! Ol}esmaakec!

Smmf >   Em Rmodelalckms ke

X}jako Zmairkles!

  Niomjllf! jalcs!

rkrrmz… mro 

Odixrmz 9:! X}jako Zmairkles _rzirmckms ieb Riorkos 

Smmf 3   Zmx}rirkle! kgicm ieb

kgxzmsskle

gieicmgmer

Fm{ Oleomxrs0

Zmx}rirkle! Kgicm

Kbmerkr{! Kgicm!

Kgxzmsskle

Gieicmgmer

Odixrmz ?! X}jako Zmairkles! Oleomxrs! Xziorkom ieb 

Ozkrky}m

Smmf 4!;

  Gmbki Xmzsxmork~ms0

Ozkrky}m! Mnnmors ieb

M~ia}irkle%

Fm{ Oleomxrs0

Olermer Ieia{sks!

Icmebi _mrrkec!

Blgkeier Xizibkcg!

Xzlxiciebi! Gmbki

_loklalc{! Gmbki

Nzigkec

Gkb Rmzg b}zkec Smmf Mkcdr 

Odixrmz > ! X}jako Zmairkles! Oleomxrs! Xziorkom ieb 

Ozkrky}m

Iski Xioknko X}jako Zmairkles @l}zeia! >$9+! 9 ‟?2%

9 Gmbki olermer ieia{sks0 Krs }sms6 jmemnkrs ieb

jmsr

xziorkom gmrdlblalc{ @kg Gioeigizi

]ek~mzskr{ ln Rmodelalc{ _{bem{

Dl rl Gmis}zm _lokia Gmbki Zmairkles0

Rdm Glzm Rdkecs Odiecm! rdm Glzm Rdm{ Zmgike

rdm _igmj{ Firkm Bmaidi{m Xikem OML! FBXikem .

Xizremzs! AAO Gmgjmz! Olggksskle le X}jako

Zmairkles Gmis}zmgmer . M~ia}irkle

@l}zeia ln Olgg}ekoirkle K__E 88:9';;9>!Rdl}cdrs le Icmebi _mrrkec! Nzigkec! ieb Xzkgkec

j{

Bi~kb D% Smi~mz _odlla ln @l}zeiaksg! ]ek~mzskr{

ln Kebkiei! Jallgkecrle! KE 2328=

Isskcegmer0 RJI

8/2/2019 PREL 300 Public Relations Principles and Concepts-Syllabus

http://slidepdf.com/reader/full/prel-300-public-relations-principles-and-concepts-syllabus 5/6

 

Smmf 98   Zksf! Kss}ms ieb Mrdkos

  Mrdkos ieb

Xzlnmsskleiaksg

  X}jako Zmairkles ieb

rdm AiFm{ Oleomxrs0

Bmnigirkle! Akjma!

_aiebmz! Xzk~io{!

J}skemss Mrdkos!

Olzxlzirm Cl~mzeieom!

Olzxlzirm

Zmsxleskjkakr{!

Olzxlzirm X}eksdgmer!

Ozkgkeia Akijkakr{!Kss}ms Gieicmgmer!

Zksf Issmssgmer! Zksf

Gieicmgmer! _{srmgs

Rdmlz{

Odixrmz 2! X}jako Zmairkles! Oleomxrs! Xziorkom ieb 

Ozkrky}m

Odixrmz 9?! X}jako Zmairkles _rzirmckms ieb Riorkos

Isskcegmer0 Mtmzoksm =: B}m

Smmf 99   X}jako Zmairkles ieb

Gieicmgmer

Fm{ Oleomxrs

Ibgkeksrzirk~m

Gieicmgmer!

J}zmi}ozirko

Gieicmgmer!

Olgg}ekoirkles

Gieicmgmer!

Bksol}zsm! Bksol}zsm

Ieia{sks! Mtomaameom

Rdmlz{! Lzciekpirkleia

Odiecm

Odixrmz 4! X}jako Zmairkles! Oleomxrs! Xziorkom ieb 

Ozkrky}m

Smmf 9:   LzciekpirkleiaOlgg}ekoirkle0

]ebmzsriebkec ieb

Zmsmizodkec

Lzciekpirkles

Fm{ Oleomxrs

Odixrmz ;! X}jako Zmairkles! Oleomxrs! Xziorkom ieb Ozkrky}m

8/2/2019 PREL 300 Public Relations Principles and Concepts-Syllabus

http://slidepdf.com/reader/full/prel-300-public-relations-principles-and-concepts-syllabus 6/6

Olgg}ekoirkle I}bkr!

Olzxlzirm _lokia

Zmsxleskjkakr{!

Lzciekpirkleia

_{gjlaksg!

LzciekpirkleiaBm~malxgmer!

Lzciekpirkleia O}ar}zm! 

Xizibkcg!

Lzciekpirkleia

Olgg}ekoirkle! X}jako

Iizmemss! Ozksks

Olgg}ekoirkle! Zksf

Olgg}ekoirkle 

Smmf 9?   X}jako Zmairkles ieb

Xzlglrkleia O}ar}zm keM~mz{bi{ Aknm

Fm{ Oleomxrs

Odixrmz 98! X}jako Zmairkles! Oleomxrs! Xziorkom

ieb Ozkrky}m

Smmf 92   X}jako Zmairkles ke i

Caljiakpmb Slzab

Fm{ Oleomxrs

Odixrmz 99! X}jako Zmairkles! Oleomxrs! Xziorkom

ieb Ozkrky}m

Smmf 9=   Xzmsmerirkles