premium media credentials aug 2009

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Credentials Presentation www.premium-media.co.uk

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Premium Media Credentials Presentation

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Page 1: Premium Media Credentials Aug 2009

Credentials Presentation

www.premium-media.co.uk

Page 2: Premium Media Credentials Aug 2009

Adventis Group Plc.

AIM listed, full service marketing & advertising agency

Thirteen subsidiary companies within Group

Provide services to property, healthcare & financial services industries

The Group employs 155 staff in London & the South East

www.adventis.co.uk

Page 3: Premium Media Credentials Aug 2009

Premium Media

Full media planning and buying service

Turnover in excess of £10 million

Specialists for over 15 years, planning and buying media campaigns for property clients

Local, national and international reach

Fully accredited to NPA & PPA

Staffed by experienced personnel who understand property marketplace

Intimate knowledge of media

Page 4: Premium Media Credentials Aug 2009

The Brief

Understanding objectivesBranding/awareness, direct response

Assessing the brand Value, market share, competitors

Formulating the media strategy Targeting, timing, media selection

Consultancy Marketing / Sales ConsultancyWeb Consultancy

Page 5: Premium Media Credentials Aug 2009

Targeting

Geographic

Demographic

Existing customer information

Combining to generate customerprofile for planning, creative / PR

Page 6: Premium Media Credentials Aug 2009

Resources

Research Tools

JICREG, NRS, TGI, RAJAR, MMS

Positioning

Media / Target market profiling

Mapping

Mosaic, Acorn, Experian

Experience

Client and agency

Page 7: Premium Media Credentials Aug 2009

LocalRegionalNationalMagazines

Press

Tailored to maximise efficiency of media budget

Page 8: Premium Media Credentials Aug 2009

Digital

Web (PPC, CPC)TextMobile Marketing SolutionsSEM (Search Engine Marketing)

SEO (Search Engine Optimisation)

Social Media ManagementViral MarketingWebsite ContentE-mail Marketing

Page 9: Premium Media Credentials Aug 2009

StaticMobile

Outdoor

Page 10: Premium Media Credentials Aug 2009

Broadcast / Distribution

BroadcastRadio, TV, cinema

Distributionleaflets, inserts, direct mail

Page 11: Premium Media Credentials Aug 2009

Google Analytics

Comprehensive analytics report available for each campaign

Page 12: Premium Media Credentials Aug 2009

Monitoring and evaluation

For every campaign

Monitor effectiveness of media throughout the campaign (Cost / Response analysis)

Quickly react to results in order to refine media selection and maximise value of spend

Monitor quality of ads

Voucher cutting of all ads

Additional measurement options

Omnibus research pre and during campaign

Page 13: Premium Media Credentials Aug 2009

Effective Buying

Understand objectives and provide cost effective, innovative solutions

You benefit from:

Relationships with mediaExperienced negotiators ReputationBest access to

Late spacePreferential positions

Page 14: Premium Media Credentials Aug 2009

Media Relationships

Excellent long term relations with the media

Best negotiating stance

Best positions

Forewarned of plans

Page 15: Premium Media Credentials Aug 2009

Media Testimonials

“We have enjoyed many years of successful trading with Premium Media.

Premium Media always challenge the status-quo to ensure they get the best value for their clients whilst embracing new & creative solutions we put to them.

Our open & engaging relationship is the basis for what has been a long standing & successful partnership”

Jon BenjaminAdvertising Manager – News International

Page 16: Premium Media Credentials Aug 2009

Media Testimonials

“RBI has worked with Premium Media for many years and I have always been very impressed with the team’s work ethic within the media industry. The team are always open to new ideas and have the knack of determining the best media route for their clients.

The agency’s creativity and firm but fair negotiation skills have made them a pleasure with which to deal. On behalf of all at RBI, I can confidently say that we will be maintaining our strong alliance way into the future.

Jonathan Hamer

Head of Sales, RBI – Estates Gazette

Page 17: Premium Media Credentials Aug 2009

Clients

Page 18: Premium Media Credentials Aug 2009

Our clients

Commercial Property ClientsAllied London PropertiesCBREDevelicaDevelopment SecuritiesHammersonIndustrial SecuritiesJames Andrew InternationalJones Lang LaSalleKnight FrankLambert Smith HamptonLand SecuritiesPrudential PIMSEGROSWERDATargetfollow Estates

Residential Property ClientsCapital & ProvidentGenesis HomesGalliard ResidentialDevington HomesFamily MosaicGalliard HomesGrainger TrustGrove Manor HomesHiggins HomesHome GroupP&O PropertiesPropertyfinder.co.ukSavillsStandford Properties Ltd.Shelbourne Developments Ltd.

Page 19: Premium Media Credentials Aug 2009

Mission statement

Our aim is to add value to our

clients’ media programmes by

optimising the quality and

effectiveness of their advertising

whilst promoting the overall brand

Page 20: Premium Media Credentials Aug 2009

Contact

Toby Wilson

Associate Director

Premium Media Ltd.

93 – 95 Wigmore Street

London W1U 1HH

T : 020 7034 4731

M : 07973 685 414

E : [email protected]

www.adventisproperty.co.uk www.premium-media.co.uk