Samsung Confidential

[Sales Guide] Series 9

Product Planning Group

Samsung IT Solutions Business

Dec 2011

Premium Notebook

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Demographics

• 30‟s, Single

• High income, Professional or white collar

Lifestyle

• Early adopter of technology

• Sensitive to design and style

PC usage

• Both for professional use and personal entertainment

• Frequent use at outdoor

Key Buying Factor

• Brand, Design

• New technology

• Light weight, slim and small chassis

• Long-lasting battery life

[Apple Macbook Air] [ThinkPad X1]

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Pride of Ownership : It shows who you are!

The only premium material

Aero Dynamic design

Auto detect & working

Emotional Experience

World Best Display

Fastest Start & Speed

Convergence Solution

Cutting Edge Tech Ultra Thin & Light

All day Computing &

Longer Battery life

World class Mobility

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World’s first Duralumin chassis - lightest & brightest 13”

Premium

Key Buying Factors- Brand, Design

- Cutting-edge technology

- Light weight, slim and small chassis

- Long-lasting battery life

13”

Emotive DesignUnrivaled mobility State of art Technology

World-class SlimUltra thin - 16.3mm

Ultra light 1.31 kg

Duralumin chassis2x stronger solidity

than aluminum

World-best display400nit up to 81% brighter

than a normal display (220nit)

Fast and Secure SSDHigher system performance

and shock proof

Solid State Disk*

Backlit keyboard with adaptive sensing

Fast StartAvoid time-consuming booting

Ready to work within seconds

Longer Battery lifeUp to 7hrs**

Up to 1000 cycles

Exclusive DesignCurved design and accessory's

with the same ID: wireless mouse,

pouch, external ODD

Faster USB 3.0Copy files up to 10 times

faster.

* Factory Option

** Battery Score is based on MobileMark test. Final Battery life TBA.

All information's are confidential. Launching dates are announced by Samsung HQ. Specifications are subject to change

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World’s first Duralumin chassis

• Premium material for Aircraft and Special equipment

• 2x Stronger than Aluminum, but Same level of weight It can make Thinner

chassis

• Durability, Stability, and Data security

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Samsung ID : Aero Dynamic design

• Curved Flange design makes visually slimmer lines

• Simple, Timeless and Minimal exterior

• Professional and Clean appearance by magnetic port doors

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Premium Peripherals and Packaging to improve owner’s Class

• Premium packaging : Specially designed box

• Same ID accessories (ODD, Pouch, Adapter and Dongles)

• Same ID wallpaper, screen saver

High-quality pouchPremium Packaging

New exclusive adapter, VGA/LAN dingles Same ID ODD

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Brightness : 220nit 400nit

• 81% Brighter LCD than normal LCD

Number of Colors : 262k 16M

• 60 times color depth makes more vivid and crisp picture quality

Anti-Glare LCD : Productivity enhancement

• Anti-Reflection LCD reduces physical and mental fatigue

Number of ColorsBrightness

220nit 400nit 262K 16M

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Fast Start

• Within 3 second „Instant On‟ like Smartphone and Media tablet

• Auto Data saving function in Power-off mode for Data protection and security

Fast Booting

• 60% faster than HDD : 15 second booting (SSD only model)

Fast Browsing

• 23% faster browsing through Explorer program optimization

AS-IS TO-BE

SSD

HDD

25sec

12sec

45sec35sec

Fast Start Fast Booting Fast Browsing

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Long lasting battery : All-day computing experience

• Cutting-edge and thin Lithium-polymer battery

• 46Wh Large capacity and power management technology endures 7hrs (MobileMark)

Longer Battery life-cycle

• 500 cycles in a year → 1,000 in 3 years (60% charging cycle)

• Smart and Adaptive Charging technology

Keeping 80% battery capacity

by 3 year / 1,000 times of recharging

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Auto detect & Smart working for customer satisfaction

• No need to Care any more of computing environment (Ambient light sensor)

– Very Bright : Keyboard Backlit Off & LCD becoming bright

– Becoming Dark : Keyboard Backlit On & LCD becoming dark

– Very Dark : Keyboard Backlit becoming bright & LCD becoming dark

• Auto response keyboard backlit for emotional feeling

– When Booting / Shuting down : Blinking (TBD)

– No input during some time : Smooth Fade-in/out to remind user

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New Layout and Enhanced functions for Usability

• Auto working Backlit Keyboard

• 1.85mm Key Stroke for better touch feeling (Apple Mac Air 1.5mm)

• LED on Keycap to aware quickly current setting (Caps lock, Mute, Wireless, Fn lock)

• Re-arrangement of Hot keys and adding new function

– Fn lock : One-touch Special function operation in F1~F12 keys w/o Fn key

– Battery Manager : F6 (“Long Lasting - Balance - Max Performance” toggle key)

Control

Panel Brightness - / +Display

Mode

T/P

on/off

Battery

ManagerBacklit - / + Mute Volume - / +

Wireless

on/offFn Lock

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New Technology for Usability

• Bigger size without button (98mm * 67mm)

• Glass coating to maximize touch feeling (Same level as Apple)

• New Image Sensor

– Better Palm Rejection

– Great Multi-touch awareness

• 21 types of Gesture support

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World-class Thin & Light Notebook

• Thickness : 6.8~16.3mm (front~rear) (Apple Mac Air 17mm)

• Weight : 1.31kg (Apple Mac Air 1.35kg)

• Tiny Foot print : 328.5 x 227mm

328.5mm2

27

mm

6.8mm16.3mm

1.31kg (13.3”)

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Use Phone as 3G Modem

Not the internet environment

Use phone as 3G modem, w/o

cable and difficult setting

Use PC as AP

Available only wired LAN

Use PC as AP Use free WiFi on phone

Send SMS/MMS on PC

Nor required touch KBD

Replace touch KBD with PC

KBD for SMS/MMS text input

Tethering

Use the Phone features on PC. Use Phone as 3G Modem

Using WiFi on Phone Send SMS/MMS

3GLAN

Wi-Fi

Main Concept

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Automatic WiFi connection and popped up

Faster Internet detect

Automatically connect users to Free Wi-Fi

around the world

Easily connect to best WiFi around you

Without accessing the control panel in OS, easy to set wireless network environment at all times

Pop-up for AP List

Automatically Pop-up utility for connection to WiFi Network

Easy to setup

AP list

Auto Pop-Up

Main Concept

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No-need of Setting, It’s automatic

One Click or Auto movie detect

Color profile auto setting

Movie mode Option

Sharp and Vivid movie playing

Color correction through Auto Contrast change

Automatic Vivid Details

Automatically Color Optimization when plays movieMain Concept

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No need to setup connection

If only support WiFi, no need for setting or cable

Mutual recognition between PC and phone by only execution Software

Share among TV-PC-Phone

Share content between devices

Physical location of the content is not important

Support easy of use

Support easy to use multi-touch

Easy of manage playlist

Easy Connection

Play contents on multiple devices scattered on TV or phone

Support 3 Screen Easy of Use

Video, Photo, Music

T

M

Main Concept

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Support easy of connection between PCs

No need for cable and AP

Completing the connection by entering only

4 digits for mutual authentication

Easy of connection

Easy file sharing between PCs without Cable and AP

Easy file transfers

Support simple file transfer

Pick the file or folder you would like to copy Only click ‘send’ button

All file formats can be shared

Support bi-directional file transfers

Main Concept

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Model Samsung (900X3A)

Image

Launching date ‘11.2 (HuronRiver)

Spec

System【CPU】 32nm i3/i5/i7 ULV 【Chipset】 HM65

LCD 13.3” HD 16:9, 400nit, 16M colors

Memory 2 SoDIMM (Up to 8GB)

Battery 46Wh (Li-Po 6Cell) / up to 7hrs

Keyboard Island type w/backlight (19.05 pitch, 1.85mm stroke)

Touch PAD Glass type Multi-touch (98x67mm)

Storage SSD 128GB HDD

Port USB3.0, USB2.0, Micro HDMI, HP, micro-SD

Weight 1.31kg

Size / Thickness 328.5 x 227 x 6.8~16.3mm

Analysis

Class (CMF) Duralumin (Premium Aircraft material)

Usability(UI)

Excellent feeling of Keyboard/Button (Backlit, Hot-key)Great Multimedia connectivity (USB3.0, BT3.0 HS)

Exterior Design(VI)

Aero Dynamic designClean, Professional, Timeless AppearanceExclusive, Stylish and Premium CMF

SummaryHigh Class materials and Super Vivid Display - Differentiation features : Bright and Crisp picture quality, Duralumin, etc- Real Working machine : Strong Multi-tasking performance and compatibility of Windows

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Apple MacBook Air ThinkPad X1 HP Envy 13

MODEL

LCD 13.3’’ WXGA+ (1440x900) 13.3’’ HD (1366x768) 13.1’’ HD (1366x768)

CPU Intel HRV ULV Intel HRV SV Intel Montevina LV

Memory On Board 1SODIMM 1 SODIMM + On Board

Graphic Intel HD 3000 (Shared) Intel HD 3000 (Shared) AMD HD4330 / 512MB

HDD 128GB / 256GB SSD128GB / 160GB SSD320GB HDD (option)

250GB HDD

ODD N/A N/A N/A

Comm. 802.11n, BT4.0 Ethernet, 802.11n, BT 802.11 abg/n, BT

PortThunderbolt, 2xUSB2.0,

HP, Mic, SD card

1xUSB3.0, 2xUSB2.0, HP/MicCombo, HDMI, mini DP, RJ45

2xUSB, HDMI, 3-in-1,HP/Mic Combo

BatteryLi-polymer 4cell

(50Wh, 7Hrs)

Li-Polymer 6 cell(38.4Wh, 5.2Hrs)

35.5Wh Slice battery ($150)

Li-polymer 4/6cell(62Wh, 6.5Hrs)

Dimension (mm) 325 x 227 x 3~17mm 337.8 x 231 x 16.5~21.6mm 320 x 215 x 20.5mm

Weight 1.35kg 1.72kg 1.68kg

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Category Samsung 900X3A Apple Mac Air ThinkPad X1 HP Envy-13

Em

oti

on

Material Duralumin Aluminum Al+Mg

DesignArc flow shape

Wall Mount adapter

Unibody design

Wall Mount adapter

Brand World #1 Apple Lenovo Envy

Feeling Auto Lighting Auto Lighting

Ne

w T

ec

h

Picture QualityWorld Best LCD

(400nit↑, 16M Color)300nit 350nit 410nit

Sound Quality Beats Audio

FAST 3sec Start / 15sec boot 2sec Start / 15sec boot Quick Web / Media

Feeling WiFi Auto Connection

Mo

bili

ty

Batterty 1,000 cycles / 7hr 7hr

Wireless BT3.0 HS BT4.0

Thickness

Weight

6.8~16.3mm

1.31kg

3~17.0mm

1.35kg

16.5~21.6mm

1.72kg

Feeling WiFi Auto Connection

Usa

bili

ty Connectivity Full ports / PC-Phone Various ports Full ports

Usability Backlit KBD, Glass T/P Backlit KBD, Glass T/P Backlit KBD 2.0mm stroke KBD

Feeling AV preset mode Apple UX / i-Tunes

SummaryNew material & Design,

World Best AV, FAST

Brand & Thin design,

Great usabilityProductivity

AV Performance and

Connectivity

Importance : Emotional ≥ Latest function > Mobility ≥ Usability > Performance

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Differentiation 900X3A User Benefit

Em

oti

on

Material Duralumin (Air craft material) High durability Data safety↑

DesignArc flow shape

Wall Mount adapter Easy to use, neat cable connection

FeelingAuto Lighting

Auto port door & Tilting foot

Battery life↑, Use regardless of any environment

Easy to connect ports, low heat↓

Premium package same ID accessory and UX

La

tes

tTech LCD

World Best LCD

(400nit, 16M color, 1300:1 CR)

Vivid screen, Lifelike image

(optimized for watching video)

FAST Fast Start/ Booting / Browsing PC runs faster

Actual perf.WiFi Auto Connection

One touch / mode change

Always online

Fast working

Mobili

ty

Spec

Battery 6~7hrs / 1,000 cycle No extra cost↓, Use outdoors without adapter

Wireless WiMax, BT3.0 Use outdoors, data transfer speed↑

Weight 1.31kg Mobility↑

Usa

bili

ty

Connectivity Full ports

PC-Phone

No dongle, High mobility

Internet access by tethering

Actual perf. AV preset mode Optimized picture quality without user setup

Raise user satisfaction (Sense of sight, hearing, and touch)

Faster, Easier to use (processing speed, high mobility & usability)

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17 mm

Thinner & Lighter

Exclusive Brighter & Vivider

Stylish

900X3A

MacBook Air-13

*compare to MacBook Air

1.31kg

1.35kg

Duralumin

16.3 mm

Black & Silver Aero-Dynamic

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