preparation and proposal form draft 2

7/30/2019 Preparation and Proposal form draft 2

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BA (Hons.) GRAPHIC DESIGN LEVEL

PREPARATION &PROPOSAL Part 1

Module Code Module Title

OUGD303 Final Major Project

Name Date

REVISED POSITION STATEMENT AND RATIONALE

Within the Final Major Project OUGD303 Module I intend on producing a well considered and thought outquantity of work, which reflects a level of professionalism and my interests within the Retail environment, witha focus on conceptually and illustration driven design solutions, of which the outcomes will display mycreativity through printing production and finishing.

Within the module I hope to gain a strong body of work, which emulates the retail sector, through a carefully

considered selection of briefs. Through working with Retail, I hope to gain a balance of skills throughproducing a range of packaging, advertising, promotional, and interior product design material which willreflect my interests within image and illustration.

THEMES / SUBJECTS

What Themes/Subjects willform the basis of your work forthe final major project? Thisshould include Theoretical andnon design based content andconcerns.

GENERAL THEMES:

Within OUGD303 I intend on selecting a range of briefs which reflect my ownpersonal interests, fitting to specific areas of the Industry. This will be achievedthrough developing a large level of research into the areas of the industry Iminterested, through chosen briefs. I intend to create a body of work which containsa running theme and subject matter, which shows a growing developmentthroughout the module.

The themes I hope to work toward through my own work, and collaborationsinclude:

Home Interior designProducts for the highstreetEducationHigh end productsInterest and focus within Print

SPECIFIC SUBJECTS:

Specific subjects I intend to work with my Final Major Project Module:

CosmeticsStationary & GiftwareFood and DrinkInterior designOutdoors


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DESIGN CONTEXT

Identify areas of professional/creative practices that willinform the contextualization ofthe work that you produce.This should include specificdesigners, studios,practitioners and products as

well as broader creativedisciplines and methods ofProduction / Distribution.

DESIGNERS/STUDIOS:

Tigerprint BradfordProduces a range of giftware and stationary for M&S, with a focus onillustration and hand rendered typography they evoke quality within theirworks and craft.

The Beautiful Meme York

A fairly new studio, which design practice is highly concept led.

Sumo NewcastleProduces work for the arts and culture sector, with a very creative andambitious approach to work.

Made by Analogue MorleyTheir portfolio explores a range of stock and exploration of material, and use an array ofprinting methpds. They describe themselves as having an open mind toward design style.

We are unit - LeedsIts work is so varied in design style, and has an array of categories; print, illustration, 3Dand typography. Its design ideas are so unique and pushes the boundaries within design.

Studio Mikmik - LeedsGraphic design and illustration company, their portfolio is highly driven by printand print processes and utilise every way to reduce the amount of paper and energy used

AUDIENCE/CONTEXTS:

Children ages 5 10 and their parents (10 things you should know aboutbrief, focusing on educating children at home)

Home makers / home owners ( in relation to Laura Ashley brief, TargettingUpper class women aged 20 50, and Be-Ro rebrand and packaging

brief)

Young working proffesionals aged 25 35 (Douwe Egberts Coffee engaging a younger audience to use their products, Doing my nut inspecial edition, Camping engaging a younger audience to be interestedin camping within the UK)

Shoppers, more specifically Woman of an upper class ages 20 50(Paperchase Collection and UK Greetings brief)

PRODUCTION /DISTRIBUTION METHODS:

PRINT PRODUCTIONCAMPAIGNPACKAGINGPROMOTION AND ADVERTISINGRETAIL PRODUCTSBOOK BINDING AND PRODUCTION

DESIGN DISCIPLINES

What areas of graphic designpractice do you intend toinvestigate in relation to thepractical and conceptual

production / distribution of work inresponse to selected briefs

Within the module OUGD303 I intend on investigating and exploring conceptualdevelopment, focusing my briefs to be concept led rather than product led, byexploring a range of avenues and driving my focus and interest toward theoutcome of well thought out, considered and evaluated research. With a strongconcept led body of work within my portfolio, it will help me in the communication

stages of talking to professionals and designers about my work and gaininginterest. This is another important area of the practice I want to concentrate on,retaining existing contacts, and gaining new ones through a range of studio visits,placements and events. The exploration and us of printing processes I believe isan important element to my work, and my style, so I intend on pushing myknowledge and use of in college processes, along with contacting professional


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printers, to gain proffesionally printed products, and contacts.

DESIGN SKILLS

What practical design skills doyou intend to further develop andapply during your final majorproject. What do you intend to usethe skills for. Consider extendingthe use of skills that you already

have in order to deliver work of aprofessional standard as well asidentifying new skills that you willneed to develop.

A goal I set myself within the previous module was to improve my type and layoutskills, by pushing myself to do briefs which were led by this skill. At this stage Iwasnt sure of the area of the industry I wanted to work within, but now I haveidentified it to be retail so with this knowledge I can improve my type and layoutskills effectively by using them to the appropriate product: such as packaging,advertising and promotional material. This will, as a result, give me a strongbalance between image and craft, and type and layout.

Last year I pushing my knowledge and use of printing processes and began torealize my work relied on printing past the digital stages. My design style reallyworks well with more thought out and hands on printing methods and finishes,there was a jump in the quality of my work from 2

ndto 3

rdyear, this being a

contributor. I want to push this further exploring as many techniques as possible,giving my work and portfolio and edge on others.One problem with print which did hold me back was my lack of ability andknowledge for setting documents up for print in both digital and screen print.This cost me time, and in some cases money, so I need to consider and researchhow to set up for print, rather than just doing it, and hoping it works. This will helpme to work more efficiently and professionally.

Alongside this came crafting, which is something I want to explore more this year,the quality and use of it, along with trying something a bit different and a bit morechallenging, which I intend to do within my collaborative brief with Joe (Food forthought) pushing my image skills further.

Once all products are finishes one problem I did have was the process of settingeverything up for the presentation boards, my skills in photography arent great soI need to improve this, I intend on doing so by buying myself an SLR camera andexploring the use of it. The layout and presentation of work I found difficult towardthe submission stages too. This again, I feel will only be improved through doing,

PROPOSED BRIEFS

List any briefs that you have

already identified as possiblestarting points for your Final MajorProject. You should includepossible competition and Livebriefs as well as identifying briefsthat will allow you to develop asignificant body of research anddevelopment in relation to yourstated Themes/subjects, Designdisciplines and production /distribution methods

10 Things you should know aboutPaperchase Collection

Laura Ashley Product Collection CollaborationDoing my nut in Special EditionDuewe Egberts CoffeeUK GreetingsCampingFood for thoughtTigerprint Competition Briefs

KEY TEXTS.

List a selected number of books,articles and texts that are centralo your proposed area of practice.These should include acombination of design and non-design based books, theoreticaltexts as well as visualpublications.

ADDITIONAL COMMENTS


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preparation and proposal form draft 2

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