prepared by: may 9 2007 metro transit train and bus rider surveys comparative results bruce howard...
TRANSCRIPT
Prepared by:
May 9 2007
Metro TransitTrain and BusRider SurveysCOMPARATIVE RESULTS
Bruce HowardDirector of Marketing
RATINGS
Page 3
1%
6%
65%
29%
1%
4%
53%
43%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Strongly Disagree
Disagree
Agree
Strongly Agree
LRT
Bus
Bus N=5,777LRT N=1,558
PLEASE INDICATE YOUR LEVEL OF AGREEMENT WITH:OVERALL, YOU ARE SATISFIED WITH METRO TRANSIT SERVICE.
Highlights and Trends: Overall Satisfaction
96% LRT
94% Bus
Page 4
“PLEASE INDICATE YOUR LEVEL OF AGREEMENT WITH EACH OF THE FOLLOWING STATEMENTS.”
Note: Numbers in gray are averages on a 4-point scale
21%
30%
30%
31%
52%
64%
60%
63%
22% 5%
4%
8%
5%
2%
2%
1%
Drivers Call OutStreet Names
Driver Operation Safe& Responsible
Drivers Courteous &Helpful
Drivers AppearProfessional
Strongly Agree Agree Disagree Strongly Disagree
2006 2005 2003
3.24 3.21 3.20
3.18 3.15 N/A
3.23 3.19 3.20
2.89 2.88 2.80
Highlights and Trends: Bus Ratings
Page 5
Highlights and Trends: Train Ratings
“PLEASE INDICATE YOUR LEVEL OF AGREEMENT WITH EACH OF THE FOLLOWING STATEMENTS.”
11%
13%
24%
28%
29%
44%
52%
59%
65%
60%
33%
6%
9%
13%
1%
13%
25%
2%
4%
10%
Adequate Space OnPM Rush Hour Trains
Adequate Space OnAM Rush Hour Trains
Transferring To ABus Not A Problem
Time Waiting ForTrain Not Excessive
Train Service HoursAre Sufficient
Strongly Agree Agree Disagree Strongly Disagree
2006 2005
3.16 3.19
3.20 3.25
2.68 2.54
2.53 2.29
3.01 2.89
Note: Numbers in gray are averages on a 4-point scale
CUSTOMER COMPOSITION
Page 7
58%
42%
55%
45%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Female
Male
LRT
Bus
Bus N=5,327LRT N=1,470
“ARE YOU…?”
Page 8
4%
6%
10%
9%
7%
14%
48%
9%
6%
3%
2%
13%
19%
49%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Seven
Six
Five
Four
Three
Two
One
LRT
Bus
“HOW MANY DAYS PER WEEK DO YOU RIDE THE BUS/TRAIN?”
Bus N=6,345LRT N=1,422
Page 9
Highlights and Trends: Younger bus riders?
“WHAT IS YOUR AGE?”
3%
11%
20%
20%
23%
19%
4%
4%
14%
22%
22%
12%
2%
4%
14%
25%
22%
23%
13%
1%
24%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
65 or Over
55-64
45-54
35-44
25-34
18-24
Under 18
2003
2005
2006
N=5,820
RIDING PATTERNS
Page 11
2%
2%
2%
10%
36%
4%
2%
3%
5%
8%
6%
14%
8%
26%
26%
0%
5%
17%
16%
6%
4%
0%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Other
Metro Transit Promotion
Subsidized by Employer
Saves Time
Car Not Available Today
Saves Money On Auto Expenses
Environmental
Do Not Own A Car
Avoids Stress of Driving
Convenience
Saves Money On Parking
LRT
Bus
Bus N=5,067LRT N=1,368
“WHAT IS THE ONE MAIN REASON YOU USE TRANSIT?”
Page 12
5%
2%
14%
6%
7%
65%
7%
2%
6%
10%
69%
6%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other
Medical
School
Shopping
Social /Entertainment
Work
LRT
Bus
Bus N=5,864LRT N=1,550
“WHAT IS THE PRIMARY PURPOSE OF YOUR TRIP TODAY?”
Page 13
1%
3%
4%
4%
37%
34%
1%
2%
9%
5%
7%
22%
41%
Rider Alerts
Online trip Planner
Transit Shelters
TAKEOUT
On-platform Kiosks*
Transit Schedules
Metro Transit Website
LRT
Bus
* Not included in bus survey
Bus N=5,069LRT N=1,436
“WHAT IS YOUR PRIMARY SOURCE FOR TRANSIT INFORMATION?”
Page 14
6%
11%
15%
16%
23%
27%
1%
6%
7%
17%
17%
32%
Day Pass*
Go-To Card
U-Pass/Go-To CollegePass
Metropass
31-Day Pass
Stored Value Card**
Cash
LRT
Bus
*Not included in bus survey**Not included in LRT surveyBus N=6,162LRT N=1,543
“HOW DID YOU PAY YOUR FARE TODAY?”
Page 15
5%
6%
10%
5%
18%
20%
36%
3%
5%
3%
8%
8%
22%
50%
2%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Bike
Taxi
Walk
Carpool
Someone Would Drive Me
Couldn't Have Made the Trip
Bus*
Drive Alone
LRT
Bus
* Not included in bus survey.
Bus N=5,479LRT N=1,512
“IF TRANSIT* HAD NOT BEEN AVAILABLE, HOW WOULD YOU HAVE MADE THIS TRIP?”
Page 16
17%
8%
19%
17%
32%
73%
26%
8%
11%
55%
52%
25%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other
Target Art Hop
TCF Holidazzle
St. Patrick's Day (MillerFree Rides)
Sporting events
State Fair
LRT
Bus
Bus N=4,395LRT N=1,157
“PLEASE INDICATE FOR WHICH OF THE FOLLOWING SPECIAL EVENTS YOU USE METRO TRANSIT SERVICE.”
LRT ONLY SURVEY QUESTIONS
Page 18
30%
7%
10%
50%
2%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Already a user when thetrain was introduced
Did not influence mydecision at all
Influenced my decisionvery little
Somewhat influenced mydecision
Greatly influenced mydecision
LRT
“HOW MUCH DID THE INTRODUCTION OF THE LIGHT RAIL TRAIN INFLUENCE YOUR DECISION TO USE METRO TRANSIT SERVICE?”
LRT N=1,544
Prepared by:
May 9 2007
Metro TransitTrain and BusRider SurveysCOMPARATIVE RESULTS
Bruce HowardDirector of Marketing