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Prepared by USA TODAY NETWORK Events

In 2018 we produced Sports Awards events in the following 19 cities:

Phoenix, AZDes Moines, IACincinnati, OHIndianapolis, INNashville, TNAppleton, WIMilwaukee, WILouisville, KYLafayette, LAShreveport, LA

2018 SPORTS AWARDS OVERVIEW

Jackson, MS Knoxville, TNMemphis, TNAsbury Park, NJDetroit, MIEnglewood, NJSioux Falls, SDFt. Myers, FLLansing, MI

2018 Sports Awards series overview:

• 80,000+ total attendees and livestream views

• 46% of attendees are 18-39 years old

• Over 50% of attendees do not currently have a print and/or digital subscription to one ofour publications

• 6,700+ high school athletes and coaches honored from 3,200+ participating schools

• 200+ top brand sponsors generating millions in revenue with strong profit margins • Auto brands such as Nissan and Honda • Professional sports teams such as the Tennessee Titans, Indianapolis Colts, and Milwaukee Brewers • Fast casual dining brands such as McDonald’s, Little Caesar’s, and Papa John’s • Family brands such as Farm Bureau Health Plans, Wells Fargo, and Kroger

• $12M+ total promotional value

• 500M total digital impressions, including 300M social impressions

• 2,000+ total print ads

• 3.4M editorial page views

About the event program:

In support of high school sports, USA TODAY NETWORK presents a series of ESPY-like award shows celebrating the achievements of high school athletes and coaches. The award shows feature a red carpet, presentations of awards, and appearances from top celebrity athletes such as Aaron Rodgers, Kareem Abdul-Jabbar, and Venus Williams. These shows extend our USA TODAY NETWORK brand’s reach to new audiences and create incredible high school sports content.

2018 SPORTS AWARDS CREATIVE

Sample 2018 Sports Awards Creative:

2018 CONTESTS AND EDITORIAL PROGRAMS

In addition to our live events, we have launched contests and content initiatives across the network that drive engagement and give our event brand a presence year round.

I AM SPORT AwardThe I AM SPORT Award is a contest created to honor high school student athletes who are committed to giving back to the youth in their communities. The contest involves an online nominee submission period, followed by an online voting period. All nominees are theninvited to the Sports Awards event in their city to find out live at the show if they won. Our local publications execute robust marketing plans to promote the contests in their market.

2018 Contest Results: 235 total nominations, 40,719 unique votes, and 100,432 total votes *This nearly triples the total number of votes we recieved as compared to 2017

Athlete of the WeekWeekly polls across USA TODAY NETWORK digital properties that engage fan base and awardfan-favorite athletes • 109 markets • 1.1M+ weekly votes (average) • 32 weeks (August - June) • 35.7M engagements • 76M impressions

Super 25 Team RankingsThis multi-platform USA TODAY NETWORK franchise ranks varsity sports at the national, regional, and state levels throughout the year • 1.5M athletes • 19,000 schools • 75,000 varsity teams • 500M+ website impressions (August - June) • 76M impressions • 30+ years running

ALL-USA Player SelectionsSelection and coverage of the nation’s top athletes and coaches at the end of each season across 17 sports • 220M+ website impressions (August - June) • 17 sports • 35 years running

ADDITIONAL RESOURCES

2018 Sports Awards Sizzle Reel:https://www.youtube.com/watch?v=oznW7gHj2M0

Sports Awards Program Page:https://sportsawards.usatoday.com/

Sample Local Sports Awards Page:https://sportsawards.cincinnati.com/

Sample I AM SPORT Award Contest Page:http://freep.secondstreetapp.com/I-AM-SPORT-Award-2019/

https://www.youtube.com/watch?v=oznW7gHj2M0

https://sportsawards.usatoday.com/

https://sportsawards.cincinnati.com/

http://freep.secondstreetapp.com/I-AM-SPORT-Award-2019/

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